The Impact of Digital Technology on Business Activity: A Research Report

This research report explores the impact of digital technology on business activity. It examines the relationship between digital technology adoption and business performance, analyzing both positive and negative effects. The study utilizes a quantitative research design, employing a self-administered questionnaire to collect data from 85 employees in the UK manufacturing sector. The findings reveal a strong positive correlation between digital technology and business performance, suggesting that increased digital technology adoption can lead to improved business outcomes. The report also discusses the limitations of the study and provides recommendations for future research.

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Research Report
The impact of digital technology on business activity
By:
Date:

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Table of Contents
Introduction......................................................................................................................................6
Task 1...............................................................................................................................................8
P1. Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review...............................8
P2: In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research................................................................................................15
M1: Evaluate the different the research approaches and methodology, and make justifications
for the choice of methods you have selected based on philosophical/theoretical frameworks. 16
Task 2.............................................................................................................................................17
P3: Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues...................17
P4: Having collected your primary research, apply appropriate analytical tools to analyse
research findings and data.........................................................................................................19
M2 Discuss the merits, limitations and pitfalls of approaches to data collection and analysis
you used.....................................................................................................................................31
D1 Critically evaluate the research methodologies and processes in application to a business
research project of your choice to justify the chosen methods and analysis.............................32
Task 3.............................................................................................................................................33
P5: Now that you have completed your research project, communicate the research outcomes
in an appropriate manner for the intended medium...................................................................33

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M3 Communicate the outcomes coherently and logically to the intended audience
demonstrating how outcomes meet the set research objectives you developed in the research
proposal......................................................................................................................................34
D2 Critically evaluate the research outcomes and make valid, justified recommendations......35
Task 4.............................................................................................................................................36
P6: To help you learn from the research project, reflect on the effectiveness of research
methods you applied for meeting the objectives of your chosen business research project......36
P7: Evaluate alternative research methodologies and lessons you have learnt in view of the
outcomes of your research project.............................................................................................38
M4 Provide critical reflection and insight that result in recommended actions for
improvements and future research considerations.....................................................................39
D3: Demonstrate reflection and engagement in the resource process leading to recommended
actions for future improvement.................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................46

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Abstract
The world market has been changed by scientific globalization. For the expansion of their
customer, the technology has worldwide small and big business opportunity. Technology is too
advanced that has changed the economy and income of the business. Taking the help of digital
technology helps a lot in any business. The research statement is as to explore the impact of the
digital technology on business activities. The research design that is needed to be seen in this
case is the quantitative research design. The research approach that has been used in this research
is the deductive approach. Employees of the manufacturing companies have been taken as the
respondents which are 85 in number and the simple random sampling is being used. The
statistical analysis also shows that there is a positive significant relationship in between the
digital technology and the business performance. Hence the Alternate hypothesis is accepted.
The negativity is needed to be reduced regarding the digital technology as both digital
technology and the business performance are closely linked and the performance could be made
better and the business managers, the owners of the companies, the departmental heads and
people at the governmental level needs to implement the digital technology in the businesses.
Key words: Digital technology, Business Performance

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Introduction
Not only the people in the tech sector but other people also have the option for the digital
technology. The spans of all industries and the groups of all ages have been crossed by the
benefits and opportunities that are presented by the digital technology that is for business. For all
the businesses, digital transformation is variable and accessible. It clearly means engaging the
talented employees all over the company, improvement in processes and driving the profitable
and new models for business (Armando & Azevedo, 2016).
By the internets' most advanced and biggest adaptation, the transformation of the retail system or
industry has been set in motion. This act has been taken on a global scale by the general public;
this transformation has pushed the retrial companies or industries which develop the strategies of
commerce and that the approach of multi-channel incorporates into their business. The rising
scale is another additional contributing factor and also the infiltration of many other various new
and also tables. This happens all over the world and this system helps in the connection of the
customers or employees. They are able to use this facility not only at their workplace but where
ever else they would want to use, they may. In case they want to outnumber the shipment of
feature phones, they forecast the number of shipments of the new Smartphone for the very first
time in 2013 (Aslam & Karjaluoto, 2017).
In this world, the computer has introduced the internet. We have been entered into the new age
of growth through the internet. By development in internet and vast computer technology
business are growing rapidly and speedy at the same time. By supplying companies business got
the upper hand by the introducing the computers with the excessive amount of information. The
information age is another name of the computer age which developed the surroundings of a lot
of information. In 1949- 1975 many other technologies were developed and ultimately a
combination of such technologies is named as a computer (BROWN, 2017).
The communication technologies and latest information have been changed the regulatory,
political and international standards. The world market has been changed by scientific
globalization. For the expansion of their customer, the technology has worldwide small and big
business opportunity. For moving towards the customer internet has introduced some unique

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ways to think and advertise. In 1990's the market of United States has been expanded very
quickly. The chart of Investopedia.com shows the increase in US stock market. Technology is
playing an important part in worldwide. The economy of US is radically affected (Baig,
Szewczyk, Valli, Rabadia, & Hannay, 2017).
For many businesses new marketplace extended customer is presenting their challenges. Many of
the companies are looking for subcontract projects to lower their cost such as service
representative positions. Technology is too advanced that has changed the economy and income
of the business. By introducing the more advances purchasing options new marketplace is
helping the customer as well.

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Task 1
P1. Based on your chosen business research project, produce a research proposal
that clearly defines a research question or hypothesis, supported by a literature
review.
Problem statement
Moving to the problem statement of the research project it is said to be
To explore the impact of the digital technology on business activities
It has been seen that this is the main thing which is needed to be explored and the main point for
the consideration is that the overall changes are being seen in the country which is positive and
negative as well. Therefore the overall rate is needed to be explored so that the better treatment
could be done at all possible points. Hence the research problem is needed to be identified at this
point so that the effect could be noticed that whether the positive impact is there, negative or
there is no impact on the business processes due to the digital technology that has been seen in
the country and all over the globe as well (Charbaji, 2015).
Research questions
There are couples of research questions that are included in the research and they are said to be
as
 What is the effect of the digital technology on the business activities all over?
 Are digital technologies affecting the business performance in a negative manner?
 What are the positive effects of the digital technology for the businesses?
 How could the use of the digital technology be integrated with the cusses of the business
to get the better results?
Research objectives

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There are many different research objectives that are included in the research and they are said to
be as
 To find out the impact of the digital technology on the businesses performance
 To explore the negative aspects of the digital technology due to which the business is
suffering all over
 To explore the positive sides of the businesses as the digital technology is increasing in
the country
 To protect the stakeholder's rights and to provide the relevant information with the help
of digital technology what are the changes that are being seen in the organizations.
 To explore the different facts that are there in the organizations and that are affected by
the digital technology.
Research hypothesis
Moving to the some of the major research hypothesis it could be seen as that the
H1= There is positive relationship in-between the digital technologies and the business success
H0= There is no positive relationship in-between the digital technologies and the business
success
H2= There is negative relationship in-between the digital technologies and the business success
H0= There is no negative relationship in-between the digital technologies and the business
success
H3= There is significant relationship in-between the digital technologies and the business
success
H0= There is no significant relationship in-between the digital technologies and the business
success

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Literature review
The way company is being enhanced from small business to large organization technology plays
an important role in it. Selection of technology is used in the small business, each and everything
which links servers to mobile devices, and in economic marketplace creating a competitive
advantage. For future expansion in their business, the owners of the small business should
implement such technologies in their business for making the process of their business for
smooth and easier. Therefore owners should use such technologies for making their business
more efficient (Coles & Lanfranchi, 2012).
For reducing the business cost the owners of small business use such technology. For
computerize, the back office functions basic venture software is used in the firm, like payroll
accounting and record keeping. In real time mobile technology is very useful; by this technology,
one can also do remote work. For example, the employees working in their field they use their
mobile for calculating their daily expense whereas they have interlinked it with their accounting
software back office (Gibson, 2016). For sensitive business creating the secure environment or
consumer information technology can also be used by the business owners as well. Many of the
software programs and business technology are user-friendly, for making the most of their tools
and features it allows the business owners as well to know about the background information of
technology (Coltman, Tallon, Sharma, & Queiroz, 2015).
For improving the small business communication process, business technology plays an
important role. Apps, websites, texting, emails these things improved the communication with
the consumer. For saturation of the economic market through the message different type of
information technology communication ways are used in the companies. Through these
electronic communication ways company received more feedback from their consumers. For
improving inter-office communication such technologies are used as well. By using these types
of methods, through mobile devices, companies can easily be reached to their consumers in real
time (Hackley & Tiwsakul, 2010).
Through the usage of technology, the small business can easily increase the productivity of their
employees. By using business software and computer programs it allows the employees to

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update their information than manual methods. For reducing the amount of human labor the
owners of such business can also implement the business technology in business functions. In a
small business, it avoids to give the employee benefit and pay labor costs (Khosla, 2017). There
is the main effect on employee's performance by implementing such business technology. For
example, by increasing the appraisal of the employee it can also place online, for achieving the
company's objective manager can easily measure the performance of an employee. Using
different technologies business owners can easily expand their operations as well slightly than
employees if the technology which is implemented gives the improved output production
(Jalang, 2015).
For reaching new economic market technology allows small business for implementation.
Relatively selling local market services or consumer goods, international and national markets,
small business reaches regional. For selling products in different economic markets in small
business retail websites are most commonly used. When the consumer needs to purchase any
goods and services websites is the best option in term of low cost and easily accessible 24/7.
Internet advertisement is also a good option for small business owners for reaching their
customers and in the new markets through ads and web banners (Lee, 2012).
Companies can also use different business technology to outsource their business or different
departments at international or national business environment. For achieving their goals and
focusing on their tasks outsourcing the business is the best option for the companies and it
reduces the costs as well. For companies outsource customer services and technical support is
two main parts (Litwin, 2012). If the small business owners do not have the excessive
availability of manpower and proper facilities then the owners can also outsource their business
operations. Technology outsourcing also allows the small business to outsource their functions at
low costs. For the last many centuries business world is the same for the Industrial Revolution as
it is to be said that these things are not going to happen again. The development of the
technology at an exponential rate, adapting and mutating is too much fast. You can't even
imagine how far you have come if anyone had access to time machine go five years back you
will be surprised (Liu, 2012).

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As it has been observed that the mobile phone is used for the general purpose rather than that
using it as commerce, work, and business applications. As the time passes technology has been
to every aspect of using it in the business that has never done before in the history. Following are
some of the ways in which technology has been changed in the business field (for worse or
better). If your tablet or smart device is updated with the correct software then you can control
your business remotely where ever you are it is controlled very easily (Moncrief, Marshall, &
Rudd, 2015). At the click button on your device you can do anything you want like shipping
content marketing, sales invoice etc. mobile is for the consumer too it's not for you. Many of the
people are using mobile phones for sale, buy, find the local business, and shop whereas they
share their experience with their family, friends, prospects, acquaintances and with stranger’s
Facebook almost every day (Madhow, 2018).
With the stream of more data, it is very much easy to understand the need and want of the
customer which you are actually searching for. With the help of analytics services you can easily
divide such scenarios into the small groups by targeting the customer specifically; once you
about the customer need you can easily market your product (OECD, Department of Science and
Technology, 2017). By using Google account you can find out where your customer from, how
long they stay, what they do, how they bring your website, which type of website they using.
Forgiving the more refined product you can cut down the data for more clear services. By using
the cloud computing small and large business where they can move their departments or
operations to the third party through internet connectivity (Naz, 2013).
By staying in touch with one another technology has to play its important part in it. At once you
can have a video/ text with your employees or co-workers these are such mediums for
communication. Moreover, you can easily send the discounted emails to your valuable customers
while they are shopping through your business, flawlessly mobile technology had played an
important role in customers life they can easily get information about the product whatever they
want (Oluwaseun & Adeyemi, 2015).
In your business, there are two things that produce the buyer market to a software solution. First
thing is software and hardware which is essential to make software solution which is very much
easy to use and it is affordable as well. The second thing is entrepreneurial minds and savvy

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technology which can develop such breakdowns the barriers. The inventory system which runs at
the back end it takes many years to build with the help of the colleges and graduates putting their
efforts together which it costs million dollars? This type of solution is very easy to use and it is
affordable at price, they don't need to hire an expert to run this software (Parasol, 2017).
As it is mentioned above that the generation Y is becoming the primary source of such business
the world and economy. These young generations in three years will symbolize the workforce of
America and in a couple of years; they will be at the top. These folks are more frequent than the
others. Whereas some of the folks do not have hands on the digital technology there is one of the
generations who use to force the business to get savvy technology too (Rashid & Asghar, 2016).
Despite your own point of view technophile or Luddite the major vast going technology is not
going that much slower. The small business which usually uses too fails which they are going to
find the technology name savvy will gather the rewards as well. Whereas you don't have to start
your business from zero, there are some of the technique by using them one business can succeed
easily and can achieve its goals too. One should always need to understand that how such
technology can affect their business or how this technology can help them to achieve their targets
and objectives. Basically, every business has come to its point where it's very difficult to operate
such technologies if we take an example that is very simple that computer desktop use to receive
emails and it also maintains the records (Ryan & Jones, 2012). For organizing different
information innovations in technology make their work faster. Whereas developing the wrong
sense of knowledge and making your communication more unfriendly, by these things
technology may have a bad effect on the business. It doesn’t mean to just discard such
technologies from the business, although it is only useful when business is having such problem
for maintaining the records or it could be anything technology must be used at that time for
resolving the problem and to achieve their objectives (Sargolzaei & Nikbakht, 2017).
Technology plays the vital role in business whereas it brings people together. On the other hand,
such technologies make easier for communication of the workers with each other as they make
use of networking and email such as Stream Serve and Slack. Some of the technologies like text
messages and email these things make the communications more faster between the employees
in case of emergencies as well it very helpful in every case (Taylor, 2017). As the platforms like

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social media can create a distraction between the co-workers like for face to face interactions it
builds the strong relationship between each other and it builds the strong understanding as well.
As the human resource department, this technology is an important part of the business the
computerized communication is more effective by using the different means of email text
messages etc (Spicer, 2010).
The computer can easily store the information related to your business. It calculates in seconds
the profit and loss statements by using such software's like Peachtree and QuickBooks, maybe it
takes time to compile such information but once it has done it gives a good report (Trott, 2015).
By using the software and technology you develop the information system is only good as you
insert such information into it. Once the person is familiar with your business then one must
enter the data carefully in any software so that significant information could be entered in the
software. Technology is one of thing that saves your time and money as well. The hours which
are being saved it can be utilized anywhere else. Meaningful information can help to solve the
problem of the business. Computer, training and software's are to upgrade and maintain them
time by time (Tsui, 2015).
Companies can easily target the promotions and advertisement of the product once you gather
the information about the customer's behavior and needs. Most of the customers do not feel
comfortable while providing their personal information, which creates a lot of problems as well.
There should be such technology used by the business which can easily monitor the customer
behavior and demands so that they can fulfill their needs as well (Khanna, 2018). By speeding up
the process of business such technologies are to be manufactured. The processes by which
humans can do manually technologies are manufactured for this reason so that such things are to
be organized properly. Replacing the humans with machines can cause a huge problem so there
are some of the departments where the technologies are to be used. Totally putting humans out of
these things is also not right (Wijnhoven, 2010).

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P2: In order to carry out the research, examine appropriate research methods and
conduct primary and secondary research.
The research design that is needed to be seen in this case is the quantitative research design. The
research design is the one in which the close-ended responses are needed to be collected. It is
also said that the research design in which the objective type responses are there as the close-
ended questions are being used by the researcher so that the response could be in limits. The
main reason is that the overall different dimensions will be touched in this research and the
overall results could be gathered. The main limitation of the quantitative research design is that
the openly ended reviews are not there in the research and due to that the expansion cannot be
done. This is the main reason the qualitative research design have been ignored as the time
restrictions are there and the data is comprehensive which could not be seen and cannot be
interpreted easily. Therefore the quantitative research design has been used here (Coldwell &
Herbest, 2014).

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M1: Evaluate the different the research approaches and methodology, and make
justifications for the choice of methods you have selected based on
philosophical/theoretical frameworks.
Research approach
Moving to the research approach, the research approach that has been used in this research is the
deductive approach. The deductive approach is actually used in order to test the theory. The
theory is being tested as the hypotheses are being shown in the details which are needed to be
discussed. The main benefit of using the quantitative research and the overall objectivity is being
seen and the theory verification is being done. Here the results could be generalized as well
which is the best possible thing to be considered. It is further examined that the best thing in the
deductive approach is that the hypothesis will be accepted or they will be rejected. Hence the
overall clear picture will be shown up and this is the best possible thing to be considered at all
points (Hair, 2015).

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Task 2
P3: Based on your chosen business research project, conduct primary and
secondary research using appropriate methods that take into account costs, access
and ethical issues.
Moving to the instrument, it is really important that which instrument is being used in order to
test the overall results of the study. Actually, the main thing for the consideration is that the
already tested questionnaire is needed to be taken in the research and that is the reason the
questions that are being taken in the research are adopted from (Bresnahan, 2015). Further, it is
seen that there are 5 questions on the impact of the digital technology and there are 5 questions
on the impact on the business performance of the companies. It is clearly seen that the overall the
Likert scale has been used in the research and the main reason is that the respondent has the open
options that which mark is needed to be selected. The best thing for the consideration is that the
close-ended questionnaire has been made and the demographics are added as well so that the age,
experience, sex and the position could be identified as well. It is also seen that the usage of the
proper instrumentation is really important and the best reason and the merit for using the close-
ended questionnaire is that the restrict content is seen and the better results are gained at the end
which is the best ever thing to be considered (Coldwell & Herbest, 2014).
Sample and sampling
Moving to the sample of the research it is seen that the different manufacturing companies in the
UK have been taken in the research. The main reason is that the manufacturing sector of the UK
is said to be one of the biggest and the overall this sector is under-researched in terms of the
exploration of the digital technology. Hence the overall manufacturing companies have been
taken and the employees of the companies are being taken in the research and the responses
related to the digital technology and the activities and the performance are being collected from
them so that the better results could be gained at all points. The sample which has been taken in
the research consist of 85 employees of different manufacturing companies in the country. the
sample has been drawn as the overall all the employees could not be taken and against each

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question and using the formula and the general rule the sample of 85 which have been drawn is
good enough and the better results will be gained due to that. Coming to the sampling technique
that has been used in the research is said to be the simple random sampling. It actually comes
under the probability sampling in the research area. On the other hand, the simple random
sampling is being used in which there is no biasness overall. There is an equal number of
chances for the respondents to be selected and that is the reason this method has been used in the
research. Therefore the employees of the manufacturing companies have been taken as the
respondents which are 85 in number and the simple random sampling is being used which is one
of the best technique to select the respondents for the research (Hair, 2015).
Ethical considerations
There are couples of ethical considerations that are being taken care as the research is being
conducted. It is clearly noticed that the some of the major ethical concerns are stated below as
 The participants that are included in the research have filled out the participant consent
form and the wish and will be there at all time as they have continued to provide the data
for the research.
 The data of the participants will not be leaked at any stage and it is more important that it
will be used in only this research as it has been promised. Therefore the data will not be
leaked, used or reprinted in any type so that the ethical considerations remain there and
the best possibilities could be seen.
 Clear statements of the respondents will be used at all points and they will not be changed
at all. The responses will be used as it is and that is the main reason the authenticity and
the reliability of the research will remain there so that the better progress could be
formed.

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P4: Having collected your primary research, apply appropriate analytical tools to
analyse research findings and data.
Below are the frequencies of the overall demographics and the questions that are being used so
that the overall clear picture could be seen.
Age
Age of Respondent
Frequency Percent Valid Percent
Cumulative
Percent
Valid 20-30 19 22.4 22.4 22.4
31-40 25 29.4 29.4 51.8
41-50 26 30.6 30.6 82.4
51 and above 15 17.6 17.6 100.0
Total 85 100.0 100.0

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Experience
From how Many years you are Working With this Company?
Frequency Percent Valid Percent
Cumulative
Percent
Valid 1-3 years 15 17.6 17.6 17.6
4-7 years 28 32.9 32.9 50.6
8-13 years 26 30.6 30.6 81.2
14 years and above 16 18.8 18.8 100.0
Total 85 100.0 100.0
Gender
Gender of Respondent
Frequency Percent Valid Percent
Cumulative
Percent
Valid male 49 57.6 57.6 57.6
female 36 42.4 42.4 100.0

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Total 85 100.0 100.0
Position
What is your position in the company?
Frequency Percent Valid Percent
Cumulative
Percent
Valid managerial 17 20.0 20.0 20.0
Head of Department 28 32.9 32.9 52.9
Director level 22 25.9 25.9 78.8
Other 18 21.2 21.2 100.0
Total 85 100.0 100.0
Due to increased digital technologies, the overall businesses are being affected and the changes
are being seen
Due to increased digital technologies, the overall businesses are being affected and
the changes are being seen

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Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 4 4.7 4.7 4.7
A 19 22.4 22.4 27.1
N 19 22.4 22.4 49.4
D 30 35.3 35.3 84.7
SD 13 15.3 15.3 100.0
Total 85 100.0 100.0
There are different negative effects of the digital technologies for the business
There are different negative effects of the digital technologies for the business
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 9 10.6 10.6 10.6
A 9 10.6 10.6 21.2
N 20 23.5 23.5 44.7

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D 31 36.5 36.5 81.2
SD 16 18.8 18.8 100.0
Total 85 100.0 100.0
Digital technologies are positively affecting the business as the ease of access is being provided
and the distances have been reduced as well.
Digital technologies are positively affecting the business as the ease of access is
being provided and the distances have been reduced as well.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 2 2.4 2.4 2.4
A 3 3.5 3.5 5.9
N 5 5.9 5.9 11.8
D 18 21.2 21.2 32.9
SD 57 67.1 67.1 100.0

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Total 85 100.0 100.0
Digital technologies are needed to be increased as the business processes are getting benefits due
to that at all possible stage.
Digital technologies are needed to be increased as the business processes are getting
benefits due to that at all possible stage.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 10 11.8 11.8 11.8
A 12 14.1 14.1 25.9
N 29 34.1 34.1 60.0
D 19 22.4 22.4 82.4
SD 15 17.6 17.6 100.0
Total 85 100.0 100.0
The digital technologies are having the best ever technologies and the reality is that the
increment is needed to be there so that the outcome be increased.

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The digital technologies are having the best ever technologies and the reality is that
the increment is needed to be there so that the outcome be increased.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 8 9.4 9.4 9.4
A 17 20.0 20.0 29.4
N 17 20.0 20.0 49.4
D 38 44.7 44.7 94.1
SD 5 5.9 5.9 100.0
Total 85 100.0 100.0
Business performance is ultimately increased if the digital technologies are being included in the
business processes as they are really important.
Business performance is ultimately increased if the digital technologies are being
included in the business processes as they are really important.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 10 11.8 11.8 11.8

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A 19 22.4 22.4 34.1
N 46 54.1 54.1 88.2
D 9 10.6 10.6 98.8
SD 1 1.2 1.2 100.0
Total 85 100.0 100.0
The relationship in between the business performance and the digital technologies are there and
the increase is needed at all times.
The relationship in between the business performance and the digital technologies
are there and the increase is needed at all times.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 1 1.2 1.2 1.2
A 11 12.9 12.9 14.1
N 45 52.9 52.9 67.1

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D 20 23.5 23.5 90.6
SD 8 9.4 9.4 100.0
Total 85 100.0 100.0
The negativity is increased as the businesses are negatively seen due to the increase of digital
technologies in the processes.
The negativity is increased as the businesses are negatively seen due to the increase
of digital technologies in the processes.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 3 3.5 3.5 3.5
A 30 35.3 35.3 38.8
N 32 37.6 37.6 76.5
D 14 16.5 16.5 92.9
SD 6 7.1 7.1 100.0

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Total 85 100.0 100.0
The business activities are being seen increasingly as the digital technologies are increasing in
the industry.
The business activities are being seen increasingly as the digital technologies are
increasing in the industry.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 8 9.4 9.4 9.4
A 15 17.6 17.6 27.1
N 36 42.4 42.4 69.4
D 13 15.3 15.3 84.7
SD 13 15.3 15.3 100.0
Total 85 100.0 100.0
The digital technologies are needed to be increased as they are increasing the business
performances at all levels and needs to be made in the better position.

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The digital technologies are needed to be increased as they are increasing the
business performances at all levels and needs to be made in the better position.
Frequency Percent Valid Percent
Cumulative
Percent
Valid SA 5 5.9 5.9 5.9
A 13 15.3 15.3 21.2
N 27 31.8 31.8 52.9
D 33 38.8 38.8 91.8
SD 7 8.2 8.2 100.0
Total 85 100.0 100.0
Correlation
Correlations
Digital_Technolo
gy
Business_Perform
ance

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Digital_Technology Pearson Correlation 1 .815**
Sig. (2-tailed) .000
N 85 85
Business_Performance Pearson Correlation .815** 1
Sig. (2-tailed) .000
N 85 85
**. Correlation is significant at the 0.01 level (2-tailed).
Looking at the correlation value, it could be clearly seen that the .815 actually denotes that there
is the positive relationship in between the digital technology and the business performance as the
sign is positive. Moreover, the .815 shows the strength in between both variables and it shows
the strong relationship in between digital technology and the business performance. Further
looking at the significance, it could be noticed that the 0.000 is the significance level which is
lower than 0.05 which is the best possible thing to be seen and that is the reason overall it could
be clearly said that there is a positive relationship in between the digital technology and the
business performance.
It is clearly shown that the research actually focuses on the digital technology and the business
performance and the matter of fact is that the literature is there for the digital technology and the
business performance and the positive aspects are seen in many different dimensions (Armando
& Azevedo, 2016). It is seen that the study results are actually justifying the importance of the
digital technology. The statistical analysis also shows that there is a positive significant

30
relationship in between the digital technology and the business performance. Hence the Alternate
hypothesis is accepted and the literature is supported as well (Baig, Szewczyk, Valli, Rabadia, &
Hannay, 2017; Coltman, Tallon, Sharma, & Queiroz, 2015; Trott, 2015).

31
M2 Discuss the merits, limitations and pitfalls of approaches to data collection and
analysis you used.
Limitations
 The sample size is limited in the research
 The only quantitative research design is taken
 Few studies are taken in the research
 Limited time was there and the resources were not there

32
D1 Critically evaluate the research methodologies and processes in application to a
business research project of your choice to justify the chosen methods and analysis.
Methodology
Research methodologies are said to be one of the most important parts of the research and the
main reason is that the overall discussion revolves around it. The uses of the primary or the
secondary sources that are being used are needed to be seen in this case so that the better aspects
could be identified. It is further seen that the approach, the design, methods, paradigm, data
collection, and many different aspects are being seen in this case so that the better performances
could be seen and the betterment be identified as well.
Research paradigm
Moving to the research philosophy or the research paradigm, these are actually interrelated to the
research design and the research approach. Here the positivism research paradigm will be used in
the research and the main thing for the consideration is that the testing of the theory, the
objectivity, and the singular reality is being seen in the positivist paradigm and that is the reason
it is being used. However the limitation of this approach is that the overall different subjective
views are eliminated and that is the worst thing to be considered and that is the reason it is
needed to be taken care and the positivism is the best-related paradigm in this case so that the
better responses could be calculated and the overall realities could be defined in the best possible
manner (Greener, 2008).

33
Task 3
P5: Now that you have completed your research project, communicate the research
outcomes in an appropriate manner for the intended medium.
It could be concluded that the overall different benefits and different disadvantages are being
seen in the country as the literature have been reviewed. The gap is there as the proper need is
needed to be explored that what the actual relation is being explored in the research. Here the
primary data is being collected and the results have been obtained. It is seen that the strong
positive relationship is being seen in between the digital technology and the business
performance. It is also seen that the literature is being supported by this statement as many
different benefits are being seen in the past due to the increase in digital technology.

34
M3 Communicate the outcomes coherently and logically to the intended audience
demonstrating how outcomes meet the set research objectives you developed in the
research proposal.
The negativity is needed to be reduced regarding the digital technology as both digital
technology and the business performance are closely linked and the performance could be made
better and the business managers, the owners of the companies, the departmental heads and
people at the governmental level needs to implement the digital technology in the businesses.

35
D2 Critically evaluate the research outcomes and make valid, justified
recommendations.
Recommendations
 Digital technology and the business performance have the strong relationships and that is
the reason the usage of the digital technologies are needed to be increased.
 In the future, the digital technology usage is needed to be implemented in all the
companies so that the better processes could be carried out.

36
Task 4
P6: To help you learn from the research project, reflect on the effectiveness of
research methods you applied for meeting the objectives of your chosen business
research project
The data collection is the most important part in the research and the main thing to consider is
that the data have been collected by the self-administered questionnaire and the main thing is that
the close-ended questionnaires have been used to collect the data. It is primary data that is
needed to be collected and that is really important so that the overall results could be refined at
all stages. The self-administered questionnaires are being used and the main thing to consider is
that the help is being given to the employees so that the exact answers could be obtained and the
research could be done in the best possible manner. Hence the primary technique of data
collection is important and the main reason to choose this is that the fresh data is obtained in this
manner and the overall differences are seen from the secondary one. The latest data is obtained
only from the questionnaires and that is the reason it is being used so that the manufacturing
companies could be noted that is the effect to them due to the digital technology in the processes
of the company.
Data analysis
The data analysis is the really important aspect of the research as the data which is being
collected is needed to be analyzed in the best possible manner so that the overall results could be
made better. Actually, the main thing for the consideration is that the frequencies and the overall
different questions are needed to be answered and the results are to be maintained so that the
overview could be grasped. The main thing is that the best statistical software will be used in the
research and that is the SPSS 22 and this is one of the top class statistical tools and gives the
accurate data as well. The overall different rests will be done and the results will be shared so
that the clear theory testing could be done and the hypothesis could be accepted or rejected in the
proper manner. Here the frequency distribution will be seen in a clear manner and the
correlations will be shown as well. The main reason is that the hypothesis is needed to be tested

37
and by doing so the clear demonstration will be there and it will be used in the research and the
findings will be drawn as well.

38
P7: Evaluate alternative research methodologies and lessons you have learnt in view
of the outcomes of your research project.
The study tells us that we get to face various challenges in business. Such as the lack of
strategies that are included in adopting the digital technology, concerns with security, having an
abundance of priorities and the lack of technology skills. Taking the help of digital technology
helps a lot in any business. It has its own specific strategy on which it works by its full focus. In
order to have a vision of the real change, technology helps because it brings a shift in the culture
of the company and also brings in the sense of a strong leadership. In order to put together the
digital technology into your business, there are 5 simple ways. Putting the digital technologies
together means helping in increasing the growth of the business and it encourages in the
transformation (Bodine, 2012).
The transformation is needed by 91% of the employee this is the analysis found as according to
the study that was done by Deloitte and MIT Sloan Management. The employees ask for
transformation that it is their belief that the digital technologies are able to primarily alter the
employees in the organization they work in. but there are a few people that are of the percentage
of 43% of the employees that are content with the current digital trends of their organization. As
the interaction between the digital world and the physical work, there comes an instant change in
the retail market and that is continuous. There used be challenges be the two worlds of physical
and digital works and those are too hard to imagine as this used to happen like, decades earlier.
In the year 2000, an incident of the dot-com crash took place. After this, the idea of the retail
operations' expansion towards the digital technology took place. After many years, in order to
change the management and concept of retail, multi-channel retailing ushers came new in the
picture with is bold responsibilities. The industries are presently being run by new and latest
methodologies and it has now totally been newly transformed. This tells us that the retail
industry is now generally of a competitive nature (Bresnahan, 2015).

39

40
M4 Provide critical reflection and insight that result in recommended actions for
improvements and future research considerations.
Recommendations
 Digital technology and the business performance have the strong relationships and that is
the reason the usage of the digital technologies are needed to be increased.
 In the future, the digital technology usage is needed to be implemented in all the
companies so that the better processes could be carried out.

41
D3: Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.
 Digital technology and the business performance have the strong relationships and that is
the reason the usage of the digital technologies are needed to be increased.
 In the future, the digital technology usage is needed to be implemented in all the
companies so that the better processes could be carried out.

42
Conclusion
The negativity is needed to be reduced regarding the digital technology as both digital
technology and the business performance are closely linked and the performance could be made
better and the business managers, the owners of the companies, the departmental heads and
people at the governmental level needs to implement the digital technology in the businesses.

43
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47
Appendix
Questionnaire
Age Experience
Sex Position
No Questions SA A N D SD
Digital technology (Independent)
1 Due to increased digital technologies, the
overallbusinesses are being affected and the changes are
being seen
2 There are different negative effects of the digital
technologies for the business
3 Digital technologies are positively affecting the business
as the ease of access is being provided and the distances
have been reduced as well.
4 Digital technologies are needed to be increased as the
business processes are getting benefits due to that at all
possible stage.
5 The digital technologies are having the best ever
technologies and the reality is that the increment is needed

48
to be there so that the outcome be increased.
Business Performance (Dependent)
1 Business performance is ultimately increased if the digital
technologies are being included in the business processes
as they are really important.
2 The relationship in between the business performance and
the digital technologies are there and the increase is
needed at all times.
3 The negativity is increased as the businesses are
negatively seen due to the increase of digital technologies
in the processes.
4 The business activities are being seen increasingly as the
digital technologies are increasing in the industry.
5 The digital technologies are needed to be increased as they
are increasing the business performances at all levels and
needs to be made in the better position.