The Impact of Digital Technology on Business Activity: A Research Report

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Research Report
The impact of digital technology on business activity
By:
Date:

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Table of Contents
Introduction......................................................................................................................................6
Task 1...............................................................................................................................................8
P1. Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review...............................8
P2: In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research................................................................................................15
M1: Evaluate the different the research approaches and methodology, and make justifications
for the choice of methods you have selected based on philosophical/theoretical frameworks. 16
Task 2.............................................................................................................................................17
P3: Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues...................17
P4: Having collected your primary research, apply appropriate analytical tools to analyse
research findings and data.........................................................................................................19
M2 Discuss the merits, limitations and pitfalls of approaches to data collection and analysis
you used.....................................................................................................................................31
D1 Critically evaluate the research methodologies and processes in application to a business
research project of your choice to justify the chosen methods and analysis.............................32
Task 3.............................................................................................................................................33
P5: Now that you have completed your research project, communicate the research outcomes
in an appropriate manner for the intended medium...................................................................33

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M3 Communicate the outcomes coherently and logically to the intended audience
demonstrating how outcomes meet the set research objectives you developed in the research
proposal......................................................................................................................................34
D2 Critically evaluate the research outcomes and make valid, justified recommendations......35
Task 4.............................................................................................................................................36
P6: To help you learn from the research project, reflect on the effectiveness of research
methods you applied for meeting the objectives of your chosen business research project......36
P7: Evaluate alternative research methodologies and lessons you have learnt in view of the
outcomes of your research project.............................................................................................38
M4 Provide critical reflection and insight that result in recommended actions for
improvements and future research considerations.....................................................................39
D3: Demonstrate reflection and engagement in the resource process leading to recommended
actions for future improvement.................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................46

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Abstract
The world market has been changed by scientific globalization. For the expansion of their
customer, the technology has worldwide small and big business opportunity. Technology is too
advanced that has changed the economy and income of the business. Taking the help of digital
technology helps a lot in any business. The research statement is as to explore the impact of the
digital technology on business activities. The research design that is needed to be seen in this
case is the quantitative research design. The research approach that has been used in this research
is the deductive approach. Employees of the manufacturing companies have been taken as the
respondents which are 85 in number and the simple random sampling is being used. The
statistical analysis also shows that there is a positive significant relationship in between the
digital technology and the business performance. Hence the Alternate hypothesis is accepted.
The negativity is needed to be reduced regarding the digital technology as both digital
technology and the business performance are closely linked and the performance could be made
better and the business managers, the owners of the companies, the departmental heads and
people at the governmental level needs to implement the digital technology in the businesses.
Key words: Digital technology, Business Performance

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Introduction
Not only the people in the tech sector but other people also have the option for the digital
technology. The spans of all industries and the groups of all ages have been crossed by the
benefits and opportunities that are presented by the digital technology that is for business. For all
the businesses, digital transformation is variable and accessible. It clearly means engaging the
talented employees all over the company, improvement in processes and driving the profitable
and new models for business (Armando & Azevedo, 2016).
By the internets' most advanced and biggest adaptation, the transformation of the retail system or
industry has been set in motion. This act has been taken on a global scale by the general public;
this transformation has pushed the retrial companies or industries which develop the strategies of
commerce and that the approach of multi-channel incorporates into their business. The rising
scale is another additional contributing factor and also the infiltration of many other various new
and also tables. This happens all over the world and this system helps in the connection of the
customers or employees. They are able to use this facility not only at their workplace but where
ever else they would want to use, they may. In case they want to outnumber the shipment of
feature phones, they forecast the number of shipments of the new Smartphone for the very first
time in 2013 (Aslam & Karjaluoto, 2017).
In this world, the computer has introduced the internet. We have been entered into the new age
of growth through the internet. By development in internet and vast computer technology
business are growing rapidly and speedy at the same time. By supplying companies business got
the upper hand by the introducing the computers with the excessive amount of information. The
information age is another name of the computer age which developed the surroundings of a lot
of information. In 1949- 1975 many other technologies were developed and ultimately a
combination of such technologies is named as a computer (BROWN, 2017).
The communication technologies and latest information have been changed the regulatory,
political and international standards. The world market has been changed by scientific
globalization. For the expansion of their customer, the technology has worldwide small and big
business opportunity. For moving towards the customer internet has introduced some unique

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ways to think and advertise. In 1990's the market of United States has been expanded very
quickly. The chart of Investopedia.com shows the increase in US stock market. Technology is
playing an important part in worldwide. The economy of US is radically affected (Baig,
Szewczyk, Valli, Rabadia, & Hannay, 2017).
For many businesses new marketplace extended customer is presenting their challenges. Many of
the companies are looking for subcontract projects to lower their cost such as service
representative positions. Technology is too advanced that has changed the economy and income
of the business. By introducing the more advances purchasing options new marketplace is
helping the customer as well.

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Task 1
P1. Based on your chosen business research project, produce a research proposal
that clearly defines a research question or hypothesis, supported by a literature
review.
Problem statement
Moving to the problem statement of the research project it is said to be
To explore the impact of the digital technology on business activities
It has been seen that this is the main thing which is needed to be explored and the main point for
the consideration is that the overall changes are being seen in the country which is positive and
negative as well. Therefore the overall rate is needed to be explored so that the better treatment
could be done at all possible points. Hence the research problem is needed to be identified at this
point so that the effect could be noticed that whether the positive impact is there, negative or
there is no impact on the business processes due to the digital technology that has been seen in
the country and all over the globe as well (Charbaji, 2015).
Research questions
There are couples of research questions that are included in the research and they are said to be
as
 What is the effect of the digital technology on the business activities all over?
 Are digital technologies affecting the business performance in a negative manner?
 What are the positive effects of the digital technology for the businesses?
 How could the use of the digital technology be integrated with the cusses of the business
to get the better results?
Research objectives

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There are many different research objectives that are included in the research and they are said to
be as
 To find out the impact of the digital technology on the businesses performance
 To explore the negative aspects of the digital technology due to which the business is
suffering all over
 To explore the positive sides of the businesses as the digital technology is increasing in
the country
 To protect the stakeholder's rights and to provide the relevant information with the help
of digital technology what are the changes that are being seen in the organizations.
 To explore the different facts that are there in the organizations and that are affected by
the digital technology.
Research hypothesis
Moving to the some of the major research hypothesis it could be seen as that the
H1= There is positive relationship in-between the digital technologies and the business success
H0= There is no positive relationship in-between the digital technologies and the business
success
H2= There is negative relationship in-between the digital technologies and the business success
H0= There is no negative relationship in-between the digital technologies and the business
success
H3= There is significant relationship in-between the digital technologies and the business
success
H0= There is no significant relationship in-between the digital technologies and the business
success