The Impact of Digital Technology on Business Activity: A Research Study

This research project explores the profound impact of digital technology on business activity. Through a comprehensive analysis of primary and secondary data, the study investigates how technological advancements have transformed various aspects of business operations, including administration, communication, storage, distribution, and production. The research examines the benefits, challenges, and future implications of digitalization for businesses, providing valuable insights for stakeholders seeking to navigate the evolving technological landscape.

“The impact of digital technology on business activity”

Table of Contents
LO1 Conduct appropriate research methodology which integrates knowledge into the research
process.............................................................................................................................................3
Based on your chosen business research project, produce a research proposal that clearly defines
a research question or hypothesis, supported by a literature review [P1].......................................3
In order to carry out the research, examine appropriate research methods and conduct primary
and secondary research [P2]............................................................................................................5
LO2 Conduct and analyze research relevant for a business research project..................................7
Based on your chosen business research project, conduct primary and secondary research using
appropriate methods that take into account costs, access and ethical issues [P3]...........................7
Having collected your primary research, apply appropriate analytical tools to analyze research
findings and data [P4]....................................................................................................................15
LO3 Communicate the outcomes of a research project to identified stakeholders.......................18
Now that you have completed your research project, communicate the research outcomes in an
appropriate manner for the intended medium [P5]........................................................................18
LO4 Reflect on the application of research methodologies and concepts.....................................19
To help you learn from the research project, reflect on the effectiveness of research methods you
applied for meeting the objectives of your chosen business research project [P6].......................19
Evaluate alternative research methodologies and lessons you have learnt in view of the outcomes
of your research project [P7].........................................................................................................20

LO1 Conduct appropriate research methodology which integrates knowledge into the
research process.
Based on your chosen business research project, produce a research proposal that clearly
defines a research question or hypothesis, supported by a literature review [P1].
Now a day, there is huge involvement of the digital technology in the field of business. With the
advancement of technology and at the same time, the innovative features offered by the
technological sectors have given the entire process new direction to the business organizations.
Therefore, it can be justified that the, with the advancement of technological field it has offered
several new features for the start up and the business organizations to expand their business in
the new market. This feature has given the business organization a bombastic opportunity to
justify their entire process drastically in the new field (Schwab,, 2017).
Research Aim:
The main aim of this research topic is to judge the impact of the digital technology upon the
business activity.
Several new technological fields that have changed the direction of the business process for the
organizations in the market can be described as follows:
Administrative benefits:
Most of the case of the business organization including large and the small scale industries who
operates severely in the online portals requires huge data storage and digital memory to save
their data and useful information. Besides this, this storage must come out with innovative
features so that any authorized persons of the organization can access this database and can
exchange data anytime from anywhere. Hence, cloud technology offers these unique features to
the business organizations. The cloud technology offers a huge online data storage facility with
optimum amount of security to the data stored in it. The organization authorized persons acan
access this database and the storage anytime by the means of providing passwords and self-
recognition facilities. Generally cloud stores offers limited space for the data to bg estoire and by

paying suitable amount, the database and the storage can be extended and at the same time, the
managers can improve the entire data storage facility. Therefore this can be stated that the entire
process is helpful for them to overcome the previous issues regarding the data storage and the
organizational data accessing facilities. Hence, the companies have been benefitted from this
process as well as they can improve their overall sustainability in the entire process.
Communications:
One of the prime aims offered by the technological features in the business activity is the
improved communication features for the business organization. The most common
technological device that has been offered by technology is the smart phones and the web based
mailing process. Hence, this are recognized as the most common technological devices that
improve the communication in common life and in the corporate practices. Therefore, it can be
suggested that there are several new features has came into the market in the sense o increasing
the overall communication process. With the improved communication process, they can
improve their overall sustainability in the market at the same time; they can increase the
productivity of the company (Mosco,, 2014).
One of the prim features in the digital market that has been offered by the technological area is
the social media platforms. This area offers the most suitable features depending upon which, the
companies and the organizations can promote their sales and the entire lucrative products in the
market prominently (Collins and Halverson, 2018). Through these platforms, the company and
the customers can come directly into contact and they can exchange valuable suggestions for
themselves. This process will also help to improve eth overall sustainability for the company and
to meet the exact demand of the customers (Kane, et al., 2015).
Storage and Distribution:
It has been previously discussed that the innovative features has offered by the technological
platforms, has increased the overall data storage facility for the companies. In this context, the
cloud technology and the cloud storage has become th most vital prospect to be discussed with
(Laudon and Laudon, 2016). Apart from this, it can be judged that the “Internet Of Things” or
IOT has also come out as a blessings for the companies and at the same time, this features have
renovated the entire business process to be expanded. With the help of IOT, the companies can

make control g production plant and at the same time, they can save reasonable amount of
electricity from the machineries. This IOT features is nothing but communication feature
between the hard ware and the software tools. With the help of technological features and
connecting via internet, the plant machineries and the accessories can be easily controlled by the
android based application devices. Hence, it can be started that the innovative features and the
advancement of te technologies has managed to give the companies a wider aspects to expand
the business in the market.
Production:
With the help of the big data analytics and the artificial intelligence features, the entire
production of the companies can be increased at a maximum limit. Therefore, it can be stated
that the entire process and by the help of this two unique features, the companies can improve the
overall efficiency of the business process. The artificial intelligence system has given the
companies so improved features that based upon this the companies are getting an opportunity to
regulate their entire production capacity and at the same time to reduce the human effort in
manufacturing process. Hence, it can be seen that at the same time, the accuracy in the service
delivered or the goods manufactured has been improved severely at the same time. The
technological features is going the companies a suitable opportunity to suggest that there are
huge scope for the company to produce the exact product for the customers in the market.
With the improvement of the production capacity and at the same time by manufacturing th exact
commodities according to the customer demand the choice and the purchasing behaviors of the
customer has been directed towards to the particular company (Barret iet al., 2015). It has been
also noticed that the involvement of the technologies, the attractiveness of the products is being
increased and at the same time, it is being preferred by the customers. In this process, the entire
technological process has helped out the companies sin making their business expanded and at
the same time, they can improve their future scopes from the market.
In order to carry out the research, examine appropriate research methods and conduct
primary and secondary research [P2]
It has been earlier discussed the entire process of the technological innovation has been renovate
the entire process of the business organizations and to meet the demands of the customers. In this

context, there are primary data collection process will give the researcher the most suitable
process to collect information regarding this research topic. At the same time, they can improve
the exact demands and to divert the business process according to that. Besides this, the
researcher will be also guided by the secondary data collection process according to which, they
can make their entire process run suitably and to indicate the proper areas from which, they can
indicate the actual reason behind the technological aspects (Sultan,, 2015.).
The primary data collection process will be guided by the help of this following process and
asking open ended question to the employees of the organization that has been incorporated with
the most beneficial technological features. Therefore in this particular context, the primary
qualitative and the quantitative research method has been applied in this process. The primary
research method will be conducted by the help to preparing questionnaires and conducting
interview session in the market. Moreover, the researcher will select at least 100 employees from
the organization and will prepare set of questionnaire sin order to judge the actual condition o the
companies in the market.
The secondary research will be conducted with the help of the previous scholar articles and the
journals published on this area. Therefore, the company and the customers exact demand can be
understand exactly by the researchers. Therefore, the researcher needs to b cautious enough
while collecting these data from the market and at the same time, to judge the authenticity of the
questionnaires in the research process. Hence, the collected questionnaires and the research paper
need to be carefully analyzed by the researcher in order to have the impact of the entire process
of the data collection process.
The research questionnaires prepared by the researcher were as follows:
Q1: what is the age group of the respondents?
Q2: what is the gender of the respondents?
Q3: how far do you believe that the technological factors ha improved the entire business
process?
Q4: how far do you agree that the entire process has managed to overcome the issues faced by
the companies?

Q5: how far do you agreed with the technological blessings with the organizational cultures?
Q6: how far do you believe that the process can help the company to achieve the desired target of
the companies?
Q7: to what extent the technological features are making the entire organizational activities to
become more sustainable?
Q8: how far are you satisfied with the new technologies installed in your premises?
Q9: How far do you agree that this process can give better result compared to the conventional
process?
Q10: How far do you agree that the entire process will be adopted by the global prospects in
future?
LO2 Conduct and analyze research relevant for a business research project.
Based on your chosen business research project, conduct primary and secondary research
using appropriate methods that take into account costs, access and ethical issues [P3]
In this particular research topic, the researcher has conducted the primary data collection method
in order to collect the most authenticate data from this research topic. Hence, it has been justified
that the primary data collection method will help the research to get appropriate idea about the
sectors and what changes has been actually done by the technological involvements in business
process.
Q1: What is the age group of the respondents?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Below 25 30 30 100
25-30 35 35 100
Above 30 35 35 100
Table 1: Age group of the respondents

Age group of the respondents
30
35
35
100
Figure 1: Age group of the respondents
Q2: what is the gender of the respondents?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Male 65 65 100
Female 35 35 100
Table 2: gender of respondents
Category
1 Category
2 Category
3 Category
4
0
10
20
30
40
50
60
70
80
90
100
gender of
respondents
Series 2
Series 3
Figure 1: Gender group of the respondents
Q3: How far do you believe that the technological factors have improved the entire
business process?

Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly improved 23 23 100
Improved 33 33 100
Neutral 10 10 100
No improvement 14 14 100
Highly
disappointment
10 10 100
Table 3: improvement via technological factors
23
33
10
14
0 1 2 3 4 5 6
Series 3
Series 2
improvement via technological
factors
Figure 3: improvement via technological factors
Q4: How far do you agree that the entire process has managed to overcome the issues faced
by the companies?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly agreed 50 50 100
Agreed 30 30 100

Highly disappointed 20 20 100
Table 4: overcoming the issues
overcoming the issues
50
30
20
100
Figure 4: overcoming the issues
Q5: how far do you believe with the technological blessings with the organizational
cultures?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly believed 40 40 100
Believed 40 40 100
Does not believe at
all
20 20 100
Table 5: Technological blessings for the organizational cultures
40 40 20 100
0
1
2
3
4
5
6
Technological
blessings for the
organizational
cultures
Series 2
Series 3

Figure 5: Technological blessings for the organizational cultures
Q6: how far do you believe that the process can help the company to achieve the desired
target of the profit margins?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly believed 50 50 100
Believed 30 30 100
Does not believe at
all
20 20 100
Table 6: company to achieve the desired target of the profit margins
company to achieve the desired target of the
profit margins
40
40
20
100
Figure 6: company to achieve the desired target of the profit margins
Q7: To what extent the technological features are making the entire organizational
activities to become more sustainable?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly sustainable 50 50 100
Sustainable 40 40 100
No improvement 10 10 100
Table 7: organizational factors to become more sustainable

50
10
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
organizational factors to become more sustainable
organizational factors to
become more
sustainable
Series 2
Series 3
Figure 7: organizational factors to become more sustainable
Q8: how far are you satisfied with the new technologies installed in your premises?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly satisfied 54 54 100
Satisfied 24 24 100
Not Satisfied 22 22 100
Table 8: Satisfaction from the technological devices
Satisfaction from the technological devices
54
24
22
100
Figure 8: Satisfaction from the technological devices

Q9: How far do you agree that this process can give better result compared to the
conventional process?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly improved 25 25 100
Improved 37 37 100
Neutral 8 8 100
No improvement 20 20 100
Highly
disappointment
10 10 100
Table 9: Better result compared to the conventional process
25
37
8
20
0 1 2 3 4 5 6
Series 3
Series 2
Series 1
Figure 9: Better result compared to the conventional process
Q10: How far do you agree that the entire process will be adopted by the global prospects
in future?
Particulars Number of the
respondents
Percentage of
respondents
Total numbers of
respondents
Highly agreed 37 37 100
Agreed 43 43 100
Neutral 20 20 100
Table 10: Adaptation by the global prospects in future

Adaptation by the global
prospects in future
37
43
20
100
Figure 10: Adaptation by the global prospects in future
The primary data collection process is helpful in terms of collecting the authenticate data from
the market. This process will also give the customers an opportunity to justify the entire
prospects of the research work in the market. The primary research has been conducted with the
100 numbers of respondents from the market and at the same time, this process has been justified
with the entire technological adaptation by the company in the market. Hence, the researcher has
managed to indicate the actual reasons and the causes of the business organization to the country.
The researcher has also taken help from the secondary data analysis and in this context; the
thematic analysis process has been conducted to meet the actual research objectives in the
market. The secondary data collection will be based on the factors of the previous research and
the perspectives of the previous researchers in this context. Thus this particular research study
will manage to indicate the actual causes and the behaviors of the companies while adapting
these technological prospects of the company.

Having collected your primary research, apply appropriate analytical tools to analyze
research findings and data [P4]
The overall data collection process by the primary research technique has been elaborated in the
above picture. The above set of questionnaires has been asked to the 100 respondents of the
employees and at the same time, the responses have been collected from the respondents. These
responses have been analyzed by the researcher by this process and at the same time, the
researcher has identified the actual condition of the respondents from this process. Therefore, it
can be suggested that the entire process is helpful for the research study to justify the impact of
the technological factors upon the business process.
Q1: Findings and Analysis:
This question was based on the factors that has indicted the age of the employees in the
companies. Among the 100 respondents, there were almost 30 people who aged below than 25
years and there aware almost 35 people who aged between 25-30 and rest of the respondents
belonging from the age group of 30 and above, therefore this huge numbers of group has indicate
that the research study has managed to indicate the suitable areas and selecting proper
respondents for this group.
The research study has managed to highlight the several areas depending upon which the
research can manage to gather proper data for the research study from the market (Cearley et al.,
2016.). Hence, this can be stated that the research has managed to indicate the proper data
collection method for their research study. This study has managed to identify the several areas
and the maturity of the respondents to understand the exact need to the respondents at the same
time. In this context, it can be stated that the entire process of data collection can be proved
suitable for this study.
Q2: Findings and Analysis:
This question was prepared by the researcher I n order to judge the actual factors that is helpful
to judge the gender of the respondents. Among the 100 employees there were almost 60 male
respondent and there were 40 female respondents in this research study,. It can be also judged
that the entire process and the questionnaires were equally asked to the respondents and they

responses were collected according to that. However, it can be justified that the researcher has
managed to get responses from every kinds of people in the organizational sectors.
The researcher has thus makes sense in this research study by having the respondents collected
from both the male and female employees and they the loyalty of the answers can be also judged
by this process. Hence, it can be seen that the research process has been justified by the means of
the data collected from the every sorts of organizational employees and the overall prospects of
the companies in the sector.
Q3: Findings and Analysis:
This particular piece of question has managed to indicate the several areas that has managed to
indicate the factors which is concerned with the about how the technological factors has
accelerated the entire business progression and the process of liberty in the organization. Among
the 100 respondents there were 23 respondents who were highly agreed with the factors that this
innovative technological process has managed to overcome the entire process and at the same
time, there were 33 people who agreed with the factors of technological involvement and there
were 10 people who remain neutral for this research process. There were almost 14 people who
failed to manage the technological products in terms of the benefits and rest of the pope, cannot
find any suitable benefits from the technological innovation form this process. Therefore, it can
be stated that most of the people from the organization ahs managed to indicate the effectiveness
of involving the technological features in the business process.
It was the prime query by the researcher about the things that whether the company has managed
to identify the proper rules that is helpful for them to overcome the issues faced by the
organization regarding their production efficiency. The proper technological device has managed
to overcome the communication issue and the several other factors from the network.
Q4: Findings and Analysis:
There are several factors that have been renovated by the application of the innovative
technology in the organizational premises. Among the100 respondent there were almost 50
people who highly agreed that the innovative technology has improved the work efficiency and
at the same time the overall communication with the employees has been improved rather than

previous process. There were 30 respondents who state that with the help of the proper
innovative technology the entire process has been redesigned and helped the organization to
overcome the issues faced by them. Rest of the employees did not found any changes due to
involvement of the digital technologies by the presence of the technological factors (Schor,
2016).
This is one of the most vital questions for this research study as to judge the exact demands of
the companies and at the Same time to judge the organizational perspectives of the company to
judge whether the technological involvement can improve the entire process further and can help
the company to meet the desired target of the company is order to touch then desire profitability
issues for the company. The main aim of technological features is to improve the output of the
company. At the same time to judge whether the potential stent of the company is vital to meet
the exact market demand to fulfill the loyal customers demand.
Q5: Findings and Analysis:
The technological feature which has been involved in the organizational process has come out
with several features for the companies. Among the 100 respondents there were almost 40
respondents who believed that the entire process of the technological innovation has become a
blessing for the companies who make the entire process in online basis (Haight et al., 2014.).
Therefore were 40 respondents who suggested that the entire process of the web based email and
the technological features has reinvented the business process and at the same time, the managers
are being helpful to the long lasting decisions that gives the company a better result in the
organizations production efficiency. Rest of the employees felt that the technological factor has
increased the overall cost for the company and the people are not properly trained to use these
systems (Laudon and Laudon, 2015).
Hence, it can be suggested that the entire process of digitalization and the outcomes has made the
entire process very ease for the company, besides this, the managers and the supervisor are
getting an opportunity to monitor the entire process and they can suggest suitable decision s to
the employees so that they can work properly. The involvement of the innovative machines and
the digital storages like the cloud storage, IOT and the other process has managed to provide the

company suitable benefits depending upon which the company can increase the productivity and
at these same time the profitability issues from the market.
Q6: Findings and Analysis:
This is one of the most important questions for this research study. This research study has
managed to provide the company a proper way to judge the return on investment factors for the
company along with the profit margins for the company. Among the 100 respondents of the
company there were 50 respondents who managed to indicate the factors of digital technology to
be suitable for the company. Hence, it can be justified the most of the employees of the
organization has got suitable benefits from this process.
Moreover, it can be justified that the entire process is helpful for the most of the employees in
the market and at the same time, they can proceed further depending upon this digital factor. The
factors are also helpful to judge the present scenario of the market regarding technological
innovation of the market. The factor that is most important in these prospects is the perspectives
of the employees’ use of the technological device and the features in the market. They are also
getting suitable benefits as it has reduced the benefits drastically and at the same time, the overall
working efficiency is increasing in this process. The employees and the managers need to b
properly trained with this process so that they can handle the technology properly and to utilize
the available resource properly in the market.
LO3 Communicate the outcomes of a research project to identified stakeholders.
Now that you have completed your research project, communicate the research outcomes
in an appropriate manner for the intended medium [P5]
The impact of the digital technology in the research project has become huge in the
organizational aspects (Laudon and Laudon,, 2017). Therefore, it can be stated that the entire
process is helpful for the organization to have the entire process and to maintain the
sustainability in the organization. The entire research or has given several outcomes from the
entire process to have the justification of the factors that is directly related with the digital
communication adopted by the business organizations in the market. It is also possible that the

entire organization is gaining competitive advanced in the market in order to have the
sustainability in the organization. Hence, it can be justified that the entire process can act to be
become more prominent in order to have the justifications of the process and to have the fruitful,
outcomes of the organization in the market.
The entire outcomes from the process have depicted several processes that have implemented the
adadptivness of the digital technologies by the employees and then managers of the company.
The fruitful results that they have managed to gain from the entire process have been also
discussed in the manners. The result obtained from the entire data collection and analysis
portions that the employees of the organizations are mostly satisfied by the implementation of
the technologies offered by them and the increased benefits they have managed to gain from the
entire process. Therefore, it can be stated that entire process of the conventional to digital
transformation is helpful form the perspectives of the company and at the same time, to have the
beneficial outcomes from the technological fields.
This entire portion of the study is helpful to highlight the factors that can be further improved
and at the same time to have an impact in te entire organizational perspectives form the
company. It can be further justified that the entire process need to be suitable enough for the
employees and for the working environment of the company as the outcome is totally dependent
upon the factors of using the suitable processes regarding the entire business organization. it can
be further justified that the topic has highlighted several factors of the organizational
communication process that is related to the process and the overall communication factors
which is related to the organization. In the broader aspects, the company and the entire
organization will direct their business possession in accordance to the digital platform as it gives
much more accurate benefits compared to the conventional business process.

LO4 Reflect on the application of research methodologies and concepts.
To help you learn from the research project, reflect on the effectiveness of research
methods you applied for meeting the objectives of your chosen business research project
[P6]
The chosen business topic is one of the most reviewed topics from the past few decades, the
digital technologies have exchanged to the business process severally in the online process and in
the online platforms. The entire process is fruitful enough to solve tall the short comings faced
by the organization; it can be further classified as the process that may improve the entire process
along with the business perspectives of the company. Therefore, from the entire aspects of the
study I have managed to indicate the proper research techniques and the guidelines tools that can
be implemented in the entire research work. This is also possible that the entire perspectives of
the company are entirely dependent upon the factors that can easily improve the situation and to
indicate the proper factors that is helpful for the company. On the other hand I have managed to
identify the several factors that is helpful for them to identify the several factors of the concern
with the appropriate research methodologies and the entire perspectives of the company in order
to have the entire prospects of the application of the digital technologies in the research
approach. I have also applied any innovative research skills in order to highlighted the several
criteria that may improve the current situation of the company and to have the proper
justification of the factors that can highlight the important factors of this research study and at
the same time to have the justification of the entire research study, this study and the research
methods applied has also highlighted the several factors depending upon which the future
prospects of the research process will be broader. However, depending upon the several factors
that can be highlighted in the process has been discussed thoroughly along with proper
justifications. The factor which in directly affects the research process and the barriers of the
communication has been also justified in this process. The research methods and the policies that
has been applied by me has indicate several areas of the companies that has widening aspects in
the business process to have the proper implication in the business organization.

Evaluate alternative research methodologies and lessons you have learnt in view of the
outcomes of your research project [P7]
In this particular research process the researcher has applied the primary data collection approach
in the process which has been further justified for finding the authenticate the research data.
Therefore, at the same time, it can be justified that the entire data collection and the analysis
process has been justified from several perspectives as it is the most vital factors for this research
study. Hence, the entire process has been justified from the entire perspectives of the customer
and the employee’s perception about the factors that is directly influences the overall process of
the digital organization. Apart from this, the secondary data collection method and the several
alternative soft e research methodologies can be implemented in this process to overcome the
issues faced by the organization in with conventional trading process. However, all these aha
become the most vital factor for the organization and the same time to have the impact upon the
company.

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