The Impact of Digital Technology on Small and Medium Enterprise

THE IMPACT OF DIGITAL TECHNOLOGY ON SMALL AND
MEDIUM ENTERPRISE

Table of Contents
Introduction.............................................................................................................................. 3
LO1: Conducting research methodology......................................................................................3
P1 Producing a research proposal...........................................................................................3
Background of the company.................................................................................................3
Aims..................................................................................................................................... 4
Objectives............................................................................................................................. 4
Research question................................................................................................................ 4
Rationale.............................................................................................................................. 4
Significance of the study.......................................................................................................5
Literature review................................................................................................................... 5
Overview of digital technologies...........................................................................................5
Stages of growth model........................................................................................................6
Factors influencing the establishment of SMEs....................................................................7
Impact of digital technologies...............................................................................................7
Methodology......................................................................................................................... 7
Research outline...................................................................................................................7
Data collection methods and tools........................................................................................7
Sampling and sampling methods..........................................................................................8
P2 Examining research methods..............................................................................................8
LO2: Analysing research methods...............................................................................................9
P3 Conducting secondary and primary research......................................................................9
P4 Applying analytical tools for analysing data.......................................................................12
Reference List........................................................................................................................... 18
Appendices................................................................................................................................ 22
Appendix 1: Questionnaire.....................................................................................................22
Appendix 2: Timeline.............................................................................................................. 24
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Introduction
In this 21st century, most of the people live in the information society where people are needed
to have a technical support that helps to create as well as making demands for information. In
addition to that, the electronic technology and information both of them are equally a reinforcing
phenomenon as well as it is the main key to living in the information society. Nowadays, most of
the time a person deals with a bulk of information as well as tools those are used in terms of
working with the information. Most of the organisation uses the computer system in order to
have their place in the competitive market. The information technology is mainly used as a boost
up for an organisation. In this study, it shows a brief discussion regarding the impact of digital
technology in Ariel Motor. There will be conducting a research methodology and research
methods for investigating. There is the use of both secondary and primary methods for finding
the results. In the last section, there is a showcase of both the outcome of research and the
reflecting concepts for methodologies. The problem which is identified in the study is that how
Ariel Motor is implementing the digital technologies for achieving the goals.
LO1: Conducting research methodology
P1 Producing a research proposal
Background of the company
Ariel Motor Company Ltd is mainly noted as the low-performance vehicle in terms of the motor
vehicle manufacturing company. Ariel Motor company is worldwide famous and they mainly
provide the products of automobile motorcycles. In the company, there are only 19 employees.
The company always put the designs and innovation as their topmost priority in terms of
development. Ariel is now thriving in order to launch some of the unique and fastest motor
vehicles. Ariel remains unique because they produce from bicycle to motorcycle, quadricycle to
the sports car and so on. Moreover, in terms of their services they are giving the best whether it
is advising in the phone calls or in case of rebuilding as well.
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The employees of Ariel have immense knowledge regarding the parts of a vehicle and solve the
problem without any kind of delay. The company mainly focuses on oil changing to building a
new machine the employees are much experienced in them. In addition to that, there is a lot of
competition in the automotive industry thus; the company chooses to be unique for getting the
highest position. Each of the Ariel is mainly built with the help of one technician those are able
to carry the assembly right from the road test along with that the personal sign off. The building
of Ariel can look as well by the customer at the time of building (arielmotor.co.uk, 2017).
Aims
The main aim of the study is to investigate the impact of digital technology on Ariel Motor
Company Ltd.
Objectives
➢ To understand the main characteristics of SMEs in order to develop the company.
➢ To explore some of the areas of SMEs in which the ICT can be helpful in terms of
improving the productivity of Ariel Motor Company Ltd.
➢ To enhance the potentiality of ICT in developing the socio-economic of Ariel Motor
Company Ltd.
➢ To recommend some ways for improving the digital technology in the company for
achieving the goals.
Research question
1. What are the main characteristics of SME’s in Ariel Motor Company Ltd?
2. What is the main impact of ICT upon the SMEs of Ariel Motor Company Ltd?
3. How can the socio-economic be developed in Ariel Motor Company Ltd?
4. What are the ways that can be helpful for improving the digital technology?
Rationale
The main issue that is found Ariel Motor Company is a small company it requires some
involvements of technologies for survival in the competitive market. Moreover, in the
automotive company, there are various types of challenges which are faced on a regular basis.
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The issue is constant because the findings are not done properly and there is a constant challenge
going on in the automotive industry. Moreover, there is not taking any kind of effective measure
in order to find out the impact of digitalisation. In the UK there is around 99.3% of business
accounted in the year 2016. Moreover, there is a turnover of the entire SMEs is around £1.8
trillion and among them, 47% are mainly private sector turnover.
The issue is still going on because the company is not properly focussing on the positive side of
the digital technology. Most of the companies are mainly putting their focus only on the
customer but not on the technology. The companies are required to put their focus on the
implementation of technology. The issue is needed to be put in focus for resolving the problem
and getting a position in the competitive market.
The research sheds light on the importance of digital technology those are helpful for improving
the SMEs. In most of the small companies, there is a requirement of the implementation of
digital technology to be unique from others companies. Moreover, the research sheds lights on
various technologies that will be helpful in terms of making the work easier for the company and
be a unique automotive company in the huge competition. The research will provide an idea
regarding the use of technologies with their pros and cons as well. The research will be helpful in
terms of finding the positive factors those are helpful for making the business in the top position.
Significance of the study
In this study, there is a detailed discussion regarding the impact of the digital technology in
SMEs in terms of making an organisation in the top position in the competitive market. The
study will provide a result for SMEs in terms of using the digital technology to be on the top.
The findings will immensely help for the future researchers those will be willing to conduct a
project on the topic. In addition to that, it will help to emphasis the values of business in terms of
making the organisation a successful in the competition. Moreover, the researcher will get an
immense idea regarding the digital technologies.
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Literature review
Overview of digital technologies
In SMEs, there is an implementation of the new technologies by all the small and medium
enterprises (SMEs), which mainly includes the barriers as well as drivers for taking up the
actions. As per the view of Donnelly et al. (2015, p.440), there is a rapid growth of the
technologies in the small enterprises of business. In the competitive market, most of the
companies are mainly indulged in the era of digitalisation. In order to be on the top in the
competitive market, there is a requirement of being unique and it is done with the help of
technologies.
Stages of growth model
The model is mainly used for the implementation of the technologies for the development of the
SMEs. It is found most of the SMEs are lacking in terms of implementation of the technologies.
Moreover, in whose company they are also lacking from the planning of organisation. In the
view of Díaz-Chao et al. (2015, p.1400), in the models of stages of growth is mainly helpful in
terms of building a level of work for the setting position in the competitive market. In this model,
each of the stages mainly denoted towards the growth of an organisation with the help of
technologies.
The model is helpful in terms of the implementation of technologies for knowing the level of
adoption done in the companies. On the other hand, there are some arguments as well such as the
model sometimes take various complex issues those are creating an effect on the innovation of
an organisation. In the opinion of Du et al. (2013, p.90), the model also assumes that the progress
of firm is mainly basic in terms of using the advanced level of ICT in a linear fashion. In addition
to that, the model will be immensely helpful in terms of providing a proper explanation of the
involvement of past, present as well, as future.
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