The Impact of Digital Technology on Tesco PLC's Business Practices: A Research Project

This research project investigates the impact of digital technology on the business practices of Tesco PLC. It explores how digital tools and strategies have transformed various aspects of the company's operations, including customer engagement, supply chain management, and employee productivity. The study utilizes a mixed-methods approach, combining primary and secondary research to analyze the benefits, challenges, and future implications of digital transformation within Tesco. The findings provide valuable insights for businesses seeking to leverage digital technology for growth and competitive advantage.

Research Project
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Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................4
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.............................................................................................4
P2 Examine appropriate research methods and conduct primary and secondary research.. 13
M1 Evaluate different research approaches and methodology and make justifications for
the choice of methods selected based on philosophical/ theoretical frameworks................15
LO2..........................................................................................................................................16
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.............................................16
P4 Apply appropriate analytical tools to analyse research findings and data......................19
M2 Discuss merits, limitations, and pitfalls of approaches to data collection and analysis.29
D1 Critically evaluate research methodologies and processes in the application to a
business research project to justify chosen research methods and analysis.........................30
LO3..........................................................................................................................................31
P5 Communicate research outcomes in an appropriate manner for the intended audience. 31
M3 Coherently and logically communicate outcomes to the intended audience,
demonstrating how outcomes meet set research objectives.................................................32
D2 Communicate critical analysis of the outcomes and make valid, justified
recommendations..................................................................................................................33
LO4..........................................................................................................................................34
P6 Reflect on the effectiveness of research methods applied to meeting objectives of the
business research project......................................................................................................34
P7 Consider alternative research methodologies and lessons learned in view of the
outcomes...............................................................................................................................36
M4 Provide critical reflection and insight that results in recommended actions for
improvements and future research considerations...............................................................37
D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.....................................................................38
Conclusion................................................................................................................................39
References................................................................................................................................40
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3

Introduction
This research assignment is related to the impact of digital technology on business activity of
Tesco. In simple words, technology can be defined as the collection of skills and techniques
and processes for the production of goods and services. The main purpose of this study
project is to identify the effect of digital technology on various organisational activities. The
research proposal will explain the objective, responsibilities along with the collected data and
timescales in an effective way. This research project is segmented into four parts. The first
one is linked with the research methodology which helps in integrating knowledge into the
research project. In the second section, primary and secondary research will be done by using
suitable methods for the completion of research project. This unit also highlights the results
of the research plan to recognised investors. The last section of this study will reflect on the
application of research methodology and concepts in an effective way.
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LO1
P1 Produce a research proposal that clearly defines a research question or hypothesis,
supported by a literature review.
Section 1
Aim
The aim of this research is to analyse the impact of digital technology on the different
business practices and activities. There are the different business activities that used to be
taking place in the business organisation (Smith, 2015). The digital technology is facilitating
these activities. For this research, we have taken Tesco PLC as an organisation to conduct
research.
Objectives
 The main objective is to analyse the importance of digital technology in the different
business practices of Tesco PLC.
 The objective of this research is to analyse how digital technology is helping in the
development of the business entity.
 The objective of this research is to analyse the impact of digital technology on the
growth and expansion of the organisation that is Tesco PLC.
Research question
 What is the role of digital technology in the development of business practices for the
Tesco PLC?
 What is the vitality of digital technology in the organisation to conduct different
business practices?
 How is digital technology responsible for the growth, development, and expansion of
business?
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Section 2
Reason for choosing the research project
There are different types of business practices that are performed by the employees of the
organisation. These are the activities if are facilitated by the digital technology will be helpful
in the accomplishment of the business activities in a fast way. Therefore it is very necessary
to analyse how this technology is impacting on such activities so that the work is being
accomplished at a faster rate. The analysis is also based on the advantages of the business
practices because of the implementation of digital technology in business practices. This is
the topic that would provide the researcher with a deep knowledge of the digital technology
(Bryman & Bell, 2015). This research would also provide knowledge on how the
implementation of digital technology can be done for the practices that are performed in the
businesses like Tesco PLC.
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Section 3
Literature Review
There are the different type of methods and the gadgets that included in the digital technology
that is making business easy. The practices of the business can be performed in the fast and
easy way because of the methods and the gadgets that are included in the digital technology.
According to Berman (2012), Mobile phone or smartphone is changing the scenario of the
businesses. With the help of mobile, anyone can buy an order the product and the services
that are given by the particular organisation like Tesco. With the help of mobile, a particular
person is able to know a particular person is able to know the exact information about the
product and services that are offered by Tesco. The particular person after knowing the
information about the product and services that are offered by Tesco can choose the particular
product and services which the particular person requires. Mobile is playing an important role
in the business activities that are performed by the Tesco PLC. Tesco can sell its product and
services with the help of mobile as anyone can make an order of product and services on the
Tesco website. That redressed can be made if there is an issue takes place with the customer.
The redressal can be made online with the help of mobile phones.
Cloud computing is the method in which information of the customer is stored in the database
of the Tesco PLC. With the help of this method, the targeting of the customer can be done by
the Tesco PLC. From the database of the Tesco PLC, it can be analysed that particular
customer used to buy generally the particular product. On the basis of this information, a
particular customer can be targeted on his mobile phone by sending a text message (Keeling,
et. al., 2013). There can be the email that can be sent to the particular person in which there is
promotion about the choices of the particular customer. In the email, a link is sent to the
customer. With the help of this link, a particular customer can buy a product and services that
are promoted in the email. The cloud computing also helps in maintaining the records of the
seals that is done by the Tesco PLC. This helps in making the strategies on the businesses.
This would help in making and deciding the goals for the Tesco PLC. It also provides a
platform to analyse the investment that has done by the Tesco PLC in the past. With the help
of this, it is analysed that up to what extent invested money is fruitful (Berman, 2012).
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The information that is collected with the help of digital technology and the cloud computing
can be used in the process of segmentation. The customers are targeted on the basis of their
age and their needs and demands. There are presents of different demography in the United
Kingdom. This demography can be targeted well with the help of segmentation process. In
the segmentation process with the help of digital technology the link is provided to the
customer in the mobile applications with the particular person is using. The link is pop-up in
the mobile application because of the mobile number that is provided by the customer to the
Tesco PLC. In this way segmentation according to the demands, needs and demography can
be done (Kenney & Zysman, 2015).
The operational cost of the businesses is also coming down because of the use of the degree
digital technology in the business practices. Now it is very simple to keep a record of the
customers and store them for the long-term basis. The back office function can be done in an
effective manner with the help of digital technology. The software that is accounting based
software is also making help in keeping the financial data and records in an efficient manner.
This data can be used for the static analysis. This data can be helpful in making the future
plans of this organisation. Digital Technology provides a platform to the organisation to
install the sensitive information about the business in the secure manners. The software’s that
are used which are associated with the customers are user-friendly (Keeling, et. al., 2013).
This helps the customer to perform the different practices and operations with ease.
According to Gregory (2015), there is the improvement in the communication between the
customers and the employees of the organisation accomplish with the help of digital
technology. The internal communication between the employees of the organisation is also
improved with the help of digital technology as there are different platforms by which the
important information about the task and operation of the desk can be communicated from
one employer to the other employees. The business information and the market information
can be communicated to the Employees by the senior level officials of the organisation with
the help of digital technology. According to this information the Strategies and the plans can
be made so that ultimate goals of the Tesco PLC can be accomplished. it can be understood
well with the help of an example of social intranet software’s provide a platform to the
employees of the Tesco PLC to know the information that is provided in the form of
documents. This is the centralised portal that is made for the employees of the organisation to
make them aware and inform about the market situation and economic situation.
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The process of more practices can be accomplished with the help of digital technology has
improved the productivity of business like Tesco PLC. This is the method which is better
than manual methods and primitive methods. The amount of human worker can also be made
down by the Tesco PLC. Multiple tasks can be performed by the one employee because of
use of digital technology in the business operations of Tesco PLC. It helps in saving the
labour cost for the organisation. The performance of the employee can be evaluated well with
the help of digital technology as the performance is placed in the online framework of the
particular employee. From this Framework, a particular higher official of the organisation can
analyse and evaluate the performance of the employee of the organisation (Gregory, 2015).
The objective and goal can be set for the particular employee to improve the performance of
the particular employee in the organisation. The expansion of the operation of the business
like Tesco PLC can also be done with the help of digital technology.
The digital technology is helping in broadening the customer base of the organisation like
Tesco PLC. This can be done with the help of different digital marketing processes. The
exact information about the product to the particular person is provided on the different
forum that can be online also. The product is promoted well among the customer. The prices
of the product are set by the Tesco PLC in such a way that customer can be attracted to the
product of Tesco PLC. With the help of digital marketing, the customer is targeted each hour
on their phones. Hourly basis prices are set by the Tesco PLC to target the customer well.
This enables the customer to get a platform where the particular customer can buy a product
and services on the reasonable, exciting and the discounted prices (Kenney & Zysman, 2015).
The new markets can be targeted well with the help of digital technology that helps in the
expansion of the business of the Tesco PLC in the different countries. The market research in
the new market is done better with the help of digital technology that makes the Tesco PLC
target the particular market in an efficient manner. Some of the services can be outsourced
with the help of digital technology that saves the cost of the Tesco PLC. This saved cost can
be used by the Tesco PLC inter new investment in the international markets which resulted in
the expansion and growth of this organisation (Parise, et. al., 2016).
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Section 4
Activities and Timescales
For the research to be accomplishing it can be divided into different time frames that are as
follows: -
Sr. No. Research practice
and activity that
has to be
accomplished
Description Days
required to
accomplish
the activity
Starting
date for the
activity to be
performed
Ending date
for the
activity to
perform
1 Topic Selection
and Issue analysis
In this
practice, the
topic will be
selected for
the research.
3 1 April 2018 3 April 2018
2 Involvement of the
tactics that can
build the research
The
involvement
of the data
and the
practices that
would help
in making
the research
informative
(Bryman &
Bell, 2015).
8
4 April 2018 11 April
2018
3 Techniques for the
research analyst for
the
Techniques
that make
the research
9 12 April
2018
20 April
2018
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accomplishment of
research
relevant and
appropriate
are used in
this practice.
4 Data Collecting
and Gathering
Practice
Data is
collected
from the
different
sources.
12 21 April
2018
1 May 2018
5 Analysis of Data
collected and
gathered
The data is
analyzed in
this practice
and the
result is
output
(Smith,
2015).
4 2 May 2018 5 May 2018
6. Conclusion with
some of the
recommendations
This is the
last step in
which the
conclusion
of the whole
research is
made.
3 6 May 2018 8 May 2018
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Ta s k Pra cti ce that would be in a cti on/ Da tes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8
Topic Selection and Issue analysis
Involvement of the tactics that can build the research
Techniques for the research analysis for the accomplishment of research
Data Collecting and Gathering Practice
Analysis of Data collected and gathered
Conclusion with some of the recommendations
April May
Section 5
Research methodology and approach
The relevant data that can make the research informative in nature is used in this research
which is present at the time of research. The research is design in the different steps that help
this research to accomplish in the particular time frame which is decided for this research.
The different methodology and approach can be as follows
Research Design
At first, the title is selected for the research for which the data have to be collected. After that,
the different objectives of the research are decided that makes the research goal-oriented
research. The research moves forward in the direction of the decided objectives. The action
plan is made for the research so that research can be accomplished in the time. For the
particular practice that can be performed in the particular time, Gantt chart is made that will
help in research to be accomplished on time (Johnson, 2016).
Ethical consideration
All the ethical consideration and social consideration were taken into account while
conducting the research. The research is conducted in that way that would not affect the
personal interest and community interest of anyone.
Data Collection
The data is collected from the different primary and secondary sources that make the
research informative and genuine in nature. The data is collected from the different article
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journal, papers, online sources etc. A questionnaire is made for the particular population that
will help in the analysis of the research on the basis of figures. The different responses are
collected in this research for the selected population.
Data analysis
After Collection of data, the research moves in the direction of the data analysis. The
different data that is collected is analysed with the help of different graphs. The analysis is
done in such a manner that makes the reader analyse this research easily (Johnson, 2016).
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P2 Examine appropriate research methods and conduct primary and secondary
research.
Research methods are simply a process used for the collection of effective material and data
for making the business result. The research methods include newspaper research, interviews,
survey, questionnaire or other techniques for analysing the review and opinion of customers.
It helps in making the appropriate decision for attaining the goals and objective of the
organisation. The research methods are divided into two types:
Qualitative Research Methods- The qualitative research methods are used for uncovering
the trends in opinion and feedback of customers and also to dive deeper into the problem.
Some of the common techniques included in qualitative research methods are a focus group,
questionnaire, observations and many more. In the qualitative research method, a large
number of respondents is gathered for the questionnaire and survey session. Their reviews
and collected in a theoretical form which also helps in the further process of the project
(Saunders and Thornhill, 2012).
Quantitative Research Methods- Quantitative research methods simply emphasise on the
object measurement, numerical analysis of data and others. The qualitative research method
is done by using a computational technique such as statistics, graphs, and others. In this, the
collected data are analysed numerically. Quantitative research deals with statistics, and an
objective position. Quantitative research generally emphases on the numeric and invariable
data and detailed, convergent rational rather than divergent rational (Saunders and Thornhill,
2012).
Data collection- This process can be used by the researcher for the collection of suitable
information and data. Following are types of data collection:
Primary data collection- In primary data collection, the information and data are collected
by using interviews and questionnaire. The main advantage of primary data collection is that
the natural behavior of the respondents can be recorded for the completion of the project
effectively and efficiently. The past behavior or future intention will not be responsible for
affecting the collected data.
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Secondary data collection- The secondary data collection can be defined as the data and
information which are collected and analysed by another individual. The secondary data
collection includes blogs, newspaper, article, journal, and others. Before using the secondary
data, it is necessary to check out the consistency and sustainability of data (BBA Mantra,
2018).
Data analysis
In a research project, data analysis is a systematic process for applying logical techniques for
describing and evaluating the data in a current and efficient way. The data which helps in
ensuring the data integrity is the suitability and integrity of the outcomes. The data analysis
process is also divided into two types which are as follows:
Qualitative data analysis- The Qualitative data analysis is based on the informational
philosophy. It is a range of methods in which the outcomes are moved from the collected data
into some other form such as interpretation or others.
Quantitative data analysis- It is a systematic approach which helps in investigating when
the mathematical data is gathered and when the investigator transforms the collected data into
numerical data. It often describes a situation or event.
Sampling- Sampling is a process of selecting units from the interested population so that by
analysing their reviews and feedbacks for the accomplishment of a research project in an
effective way. Random sampling is used within the research project in which the opinion of
respondents is randomly taken.
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M1 Evaluate different research approaches and methodology and make justifications
for the choice of methods selected based on philosophical/ theoretical frameworks.
Different research approaches and methodology are used in the research project. The
approaches which are used by the researcher for the collection of data and information are as
follows:
Deductive research- The deductive research approach is aimed and testing theory. The
conclusion is totally based on the evidence collected within the research. The deductive
approach can be clarified by the means of theories, which can easily be resulting from the
proposals of the theory. In other words, a deductive approach is related to removing the
conclusions from evidence. It helps in explaining the causal relationships among concepts
and variables (Research Methodology, 2017).
Inductive research- The inductive research approach is related to the generation of new and
innovative theory developing from the data. No philosophies or assumptions can easily be
applied in inductive research at the beginning of the research project and the researcher can
be able to alter the track for the study after the research process had initiated.
Research design
The descriptive research design is used for the completion of research project. It is simply a
study intended to represent the respondents in an accurate way. The descriptive research
design consists of three steps observation, case study and the review and opinion (survey
methods) of customers. This helps in describing the situations. The descriptive research
designs do not make an accurate prediction and they also do not determine the effect of
outcomes.
The research philosophy is an acceptance about the method in which facts about an
occurrence should be collected, examined and used. Positivists believe that actually is
unchanging and can be detected and defined from an objective view.
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LO2
P3 Conduct primary and secondary research using appropriate methods for a business
research project that consider costs, access and ethical issues.
For the completion of the research project, it is important to consider the factors which are
responsible for the completion of the research project in an effective way. Following are the
aspects which are included in the business research project:
Costs- Cost can be defined as one of the major aspects of the research project. The success of
the research is totally depending on its financial budget. This helps in managing the expenses
of activities which will be helpful in the completion of the research project. It is important
that the researcher needs to focus on the cost control of the project (Burns and Sinfield,
2016).
Access- For managing the research project, the management of Tesco can perform the
research in an effective way so that appropriate information and data will be collected for
attaining the aim of the project. It is essential to access the data and information as this will
be helpful in overcoming the issues and problems which are faced within the research project.
Ethical issues- It is important that the code of ethics of the research needs to be accurate and
friendly in nature. The researcher also needs to check that the research project will not affect
the morale and belief of another person. The secondary data also needs to be collected in a
way that it will not harm the ethics of another researcher.
Questionnaire
Name-
Age-
Gender-
Q1. Whether the digital technology is required within the organisation?
 Yes
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 No
Q2. The implementation of digital technology will be helpful in achieving the organisational
goal?
 Yes
 No
Q3. Is the digital technology is affecting the production and profit rate in a positive way?
 Yes
 No
Q4. Has the manufacturing rate of the organisation is increased by digital technology?
 Yes
 No
Q5. Has the workload of employees are reduced?
 Yes
 No
Q6. Did the business make sales of goods or services via the technology?
 Yes
 No
Q7. What have been the main benefits of using technology within the firm?
 Increased ability to answer the customer
 Employee satisfaction
Q8. Did the introduction of technology result in any of the following business changes?
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 Greater information sharing
 Data collection, storage
Q9. Which of the following policies used by the organisation for direct traffic to the Internet
website?
 Print Advertising
 Social media
Q10. What are problems faced by the organisation while the implementing digital
technology?
 Acceptance
 Untrained workers
Q11. Any suggestions?
……………………………………………………………………………………………
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P4 Apply appropriate analytical tools to analyse research findings and data
For an appropriate outcome of the research project, qualitative research method is used. For
analysing the review of customers, the researcher target 20 of the respondents which include
employees as well as target customers of the organisation (Davis and Pecar, 2013).
Theme 1: Whether the digital technology is required within the organisation?
 Yes
 No
Yes 15
No 5
Yes
No
0 2 4 6 8 10 12 14 16
Interpretation- The above graph depicts the requirement of digital technology within the
working environment. 15 of the respondents are in favour of the statement whereas remaining
of them is not favoring the statement.
Theme 2: The implementation of digital technology will be helpful in achieving the
organisational goal?
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 Yes
 No
Yes 17
No 3
Yes
No
0 2 4 6 8 10 12 14 16 18
Interpretation- This graph shows that whether the implementation of digital technology will
be helpful in achieving the organisational aims and objectives. 17 of the customers say that
the implementation of technology will improve the production and profit rate for attaining the
objective of the firm. 3 of the respondents think that the use of digital technology can affect
the manual working of the firm.
Theme 3: Is the digital technology is affecting the production and profit rate in a
positive way?
 Yes
 No
Yes 19
21

No 1
Yes
No
0 2 4 6 8 10 12 14 16 18 20
Interpretation- The above chart shows that the production rate of the organisation will easily
be increased by digital technology. 1 of the respondent is against this statement because they
think that the man-made production will be better than technological work. On the other
hand, 19 of the customers are in favour.
Theme 4: Has the manufacturing rate of the organisation is increased by digital
technology?
 Yes
 No
Yes 16
No 4
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Yes
No
0 2 4 6 8 10 12 14 16 18
Interpretation- 16 of the respondents say that the production of goods and services will
easily be increased. The implementation of digital technology will assist in managing the
workload effectively and efficiently. 4 of them think that production will be affected in a
negative way.
Theme 5: Has the workload of employees are reduced?
 Yes
 No
Yes 17
No 3
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Yes
No
0 2 4 6 8 10 12 14 16 18
Interpretation- This chart explains the workload of employees is reducing due to the use of
digital technology. 17 of the customers in which 3 of them are employees say that the
workload will be reduced because with the help of technology the production will be
increased. Remaining of them think that the workload will not be reduced.
Theme 6: Did the business make sales of goods or services via the technology?
 Yes
 No
Yes 15
No 5
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Yes
No
Interpretation- The above chart explains that the digital technology is playing an effective
role in sales of goods and services. 15 of the respondents say that the selling rate of the
organisation is improved by implementing of technology. 5 of them think that the selling rate
is reducing.
Theme 7: What have been the main benefits of using technology within the firm?
 Increased ability to answer the customer
 Employee satisfaction
Increased ability to answer the customer 17
Employee satisfaction 3
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Increased ability to answer the customer
Employee satisfaction
0 2 4 6 8 10 12 14 16 18
Interpretation- The implementation of technology helps in increasing the customer service
in an effective way. 17 of the respondents are in favour of the statement whereas 3 of the
customers say that the implementation of digital technology helps in improving the employee
satisfaction.
Theme 8: Did the introduction of technology result in any of the following business
changes?
 Greater information sharing
 Data collection, storage
Greater information sharing 16
Data collection, storage 4
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Greater information sharing
Data collection, storage
0 2 4 6 8 10 12 14 16 18
Interpretation- 16 of the respondents say that the use of digital technology helps in
improving the information sharing whereas 4 of them answer that it helps in improving the
data collection and storage capacity of the firm.
Theme 9: Which of the following policies used by the organisation for direct traffic to
the Internet website?
 Print Advertising
 Social media
Print advertising 13
Social media 7
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Print advertising
Social media
Interpretation- 13 of the customer's answers that the print advertising can be used by Tesco
for direct traffic to the internet website. Remaining of them prefer social media for the direct
traffic.
Theme 10: What are problems faced by the organisation while the implementing digital
technology?
 Acceptance
 Untrained workers
Acceptance 12
Untrained workers 8
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Acceptance
Untrained workers
Interpretation- 12 of the respondents say that the problems that can be faced by Tesco while
the implementation of digital technology is acceptance of new machine and structure. 8 of the
customers say that problem can be faced due to lack of training.
Theme 11: Any suggestions?
…………………………………………………………………………
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M2 Discuss merits, limitations, and pitfalls of approaches to data collection and
analysis.
In the research project, primary and secondary sources are used for the collection of
information and data in an effective way. The advantage of primary source is that it helps in
addressing the specific research issue whereas its disadvantage is that the result from research
audience may not be always practical. The secondary sources are low cost to acquire and easy
to access. Its disadvantage is that the accuracy of secondary data is not known. The
qualitative research method is used for the completion of the research project. In this, the data
and collected information can easily be accessible. On the other hand, it is a long process
(Scherbaum and Shockley, 2015).
30

D1 Critically evaluate research methodologies and processes in the application to a
business research project to justify chosen research methods and analysis.
The research methodologies and processes used in the research project are accurate and
reliable. The data and information are collected in an effective way. For the completion of the
research process different activities is done under the guidance of professional experts. The
chosen method is simple and accurate for finding out the result. The research method which
is used in application to the business research project is a qualitative method. In this,
questionnaire session is adopted by the management of Tesco for analysing the needs and
review of the customer with respect to the stated topic. The reason behind choosing this
method is that they are relatively easy to analyse. A large number of respondents can easily
be connected at low-cost rate. Data can be collected quickly because the researcher would not
need to be present when the questionnaires session will be done. This is useful for large
people when the interview or observation process would be unreasonable (Collis and Hussey,
2009).
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LO3
P5 Communicate research outcomes in an appropriate manner for the intended
audience.
The research provides the different impact that has the have the digital technology on the
business practices that are done by the Tesco PLC. This helps in accomplishing of the
significance for which the research is being done. The different results are the output of this
research makes the whole research significant (Taylor, et. al., 2015). The outcome of this
research is providing the clear image of the impact of digital technology on the business
practices that are being performed in the Tesco PLC. The outcome of this research helps in
making the conclusion for this research and also helps in analysing the recommendations for
this research (Piotrowicz & Cuthbertson, 2014). It is the outcome of this research that digital
technology is very necessary for the organisation in the present world to get a competitive
advantage.
The accomplishment of the organisation goals can also be done with the help of digital
technology. This helps in increasing the profit for the organisation like Tesco PLC. The
manufacturing rate is also getting increased because of the implementation of digital
technology in the organisation like Tesco PLC. The workload of the employees of the
organisation is getting reduced because of the digital technology implementation in the
organisation like Tesco PLC (Piotrowicz & Cuthbertson, 2014). The increase mint in the
sales can be accomplished with the help of digital technology implementation in the practices
of business. The customer can be targeted well with the help of digital technology. The exact
information can be provided to the customer of the organisation about the product and
services. All the information cannot be provided on the box. It is the digital technology only
by which information can be provided to the customers. Print media is used to tackle the
traffic of internet website. In this way, it can be said that digital technology is helping a lot in
the different business practices that are being performed in the organisation like Tesco PLC.
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M3 Coherently and logically communicate outcomes to the intended audience,
demonstrating how outcomes meet set research objectives.
The different outcome is the result of this research that is the output after conducting the
research. The different goals were decided at the time of research. These goals are
accomplished by getting the different outputs from this research. This can be understood from
the outcome like: -
The operations of the organisation like Tesco PLC can become fast with the help of
implementation of digital technology. This means that more work can be done by Tesco PLC
in the limited time period. This would help in generating more wealth for the Tesco PLC.
Hence this business practice is facilitating with the help of digital technology (Inman &
Nikolova, 2017). This helps in growth and development of the organisation. In this way, it
can be said that digital technology is helping in the different business practices as the
operations get faster. Thus it can be said that digital technology is having the positive impact
on the business practices of Tesco PLC.
Digital technology enables the Tesco PLC to target the customer in an effective way. This
also helps in a segmentation of the customers that help in better targeting of the customers
and also helping in getting more number of customers. In this way, digital technology is
impacting positively for the Tesco PLC as more number of customers is with the Tesco PLC.
Thus, the analysis of the impact of digital technology is accomplished end result is Tesco
PLC is getting more customer because of digital technology (Inman & Nikolova, 2017). Is
the result is the output of research which is in the direction of aim of the research.
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D2 Communicate critical analysis of the outcomes and make valid, justified
recommendations.
The digital technology is helping in the accomplishing of the goals of the organisation. The
digital technology is helping in the facilitating the practices of the different business
processes. The overall operations of the digital technology can be accomplished with the help
of skilled employees of the organisation (Neuman, 2013). This helps in an accomplishing of
the goal of the more customers to the organisation that is Tesco PLC. But the implementation
of the digital technology in the operations of the Tesco PLC required skilled employees force.
Therefore it is the need of the organisation to hire a skilled employee force that can tackle
this technology easily. Any error takes place when an employee can handle it in an effective
manner. there is need to make learning about the digital technology skills to the existing
employees after Tesco PLC that would help this organisation in making operations efficient
and effective in nature (Inman & Nikolova, 2017).
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LO4
P6 Reflect on the effectiveness of research methods applied to meeting objectives of the
business research project.
Every business organization has their own goals and objectives. These goals and objectives
are set after doing some kind of research regarding different projects, that they are beneficial
for the organisation or not. Research includes various activities like collecting information
regarding customer’s need and preferences, market activities and other factors which affects
the business organization. It is researcher’s duty to use appropriate methods of research with
appropriate data collection methods. Research project report is that kind of report which helps
in understanding the various customers need and market trend which helps in improving the
business of the organization. In this report, research is done through a questionnaire, which
helps in qualitative and quantitative research. Qualitative research means to identify the
problem and provide some idea to remove those problems. Quantitative research includes
quantifying the problems via generating data related to the problems and does different kinds
of the survey (online, paper, mobile, and face to face interview). After collecting the
information data will be analysed and presented in charts and graphs. This method focuses on
the appropriate aspects which affect the research (Bailey, 2011).
In this research project research was done on Tesco Plc. for this a questionnaire was prepared
and it was filled by the customers. As customer satisfaction is the main focal point of every
business organization, so it is very important to know about the customer's review regarding
particular business organization’s product and services. Collecting data through questionnaire
proves very helpful for the research. This primary method of data collection provides
appropriate information along with appropriate approaches. Research is an important factor
as the business organization works in that environment which is based on the consumer. The
consumers are those who prefer that organization which provides the fair trade and has good
operations of the organization.
Research is done to meet some predetermined objectives of the organisation, which helps in
understanding the various factors like- the attitude of the customer, comparing own sale with
the competitor, features of product and services which needs to be improved. Research
provides the basis for understanding different government policies of an economic system.
Research helps in making better decisions since decision making is not a part of the research.
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Here are some points which explain the effectiveness of research in a business research
project-
 Research helps in finding the problem area and important things which helps in
resolving that areas of problem. Area of problems is false claims, quality of the product, any
conflict between customers and management of the organization, customer’s preference and
the foremost problem is regarding the sale and turnover of the organization.
 Research provides the connection between various things. As research is done for the
business organization to identify the problems. Research connects management with the
customer as primary data (questionnaire) is filled up by the customer. It also helps to connect
the business organization with nature, ecosystem, and market.
 The research project will help to make the impact on the economic effects which
influenced with developed technology and new innovations developed in the country. It also
helps in analysing the overall impact of the financial and economic position of the
organization in the country.
 Research project helps the researcher to observe the facts and after do some
adjustment in the working or operations of the organisation. It also helps to create awareness
of researcher regarding social factors which influence the behaviour of the consumer.
Research is done for solving various operational and planning problems of business
organisation. Research increases the effectiveness of the organization. As it helps in
removing the various problems of the organization and provide better decision making
approaches.
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P7 Consider alternative research methodologies and lessons learned in view of the
outcomes.
The alternative research method that can be used for achieving an effective outcome of the
result is interpretivism philosophy. The research philosophy helps in using the data and
information as per the phenomenon. The analysis of the overall research project is done in an
accurate manner. It is one of the forms of qualitative methodology which depends on the
researcher as well as human subjects. The individual interview can be used for the collection
of data and information. The management of Tesco can collect a number of respondents and
customers for the interview session as this will be helpful in knowing the review and opinion
of a large number of customers. They can personally ask the respondents about their review
and opinion in the context of the stated topic. This will be helpful in making the outcomes
more accurate. In the individual interview, the researcher can collect depth of the data. The
body language and facial expression of the respondents will be helpful in analysing their
opinion (Davies, 2007).
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M4 Provide critical reflection and insight that results in recommended actions for
improvements and future research considerations.
I think that the management of Tesco can use digital technology for improving the profit and
production rate in a systematic way. This will be helpful in managing the business activities
in a developed way. The workload of employees will be reduced.
Recommendation
 The employer of Tesco needs to provide on-the-job training to their employees. This
will assist in improving their technological skills.
 The organisation needs to take care of the operational needs and demand of
customers.
 Strategies can be made for managing the negative impact of digital technology on the
business activities.
 The questionnaire session can do under 40 of the respondents so that the researcher
will be able to identify the opinion in an effective way.
 For attaining the success, activities can be organised for employees (Rea and Parker,
2014).
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D3 Demonstrate reflection and engagement in the resource process leading to
recommended actions for future improvement.
The management of Tesco can hire professional experts who can be able to share new tactics
and ideas for the development of business activities. This will help the employees and
employers for focusing on the common goal of the organisation. Each and every department
of Tesco needs to be trained with the latest technology. The profit and production rate of the
firm will increase and improve in a systematic way. The use of digital technology will be
helpful in increasing the manufacturing rate of goods and services. It helps in expanding the
market value of services. They can also do a market analysis for knowing the latest strategy
for improving the organisational activity.
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Conclusion
On the basis of above study, it has been concluded that the review and opinion of respondents
help in attaining the aims and objective of the research in an effective way. The research
proposal formulated in the above report helps in understanding the basic idea of the topic.
The digital technology is playing an effective role in improving the productivity as well as
profit rate of Tesco. In the above report, the research proposal helps in analysing the collected
data in the literature review section. It can also be used in developing the aims and goal along
with the questionnaire section. In this research, the questionnaire has been made for 20 of the
respondents. Basically, the respondents will be employees and target customer of the firm.
Their opinion will be helpful in knowing the area which can be improved by the use of digital
technology. The recommendation has been made for improving the areas.
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