The Impact of Facebook on Customer Behavior: A Research Study

UNIT 11 RESEARCH PROJECT
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Contents
Executive summary....................................................................................................................3
Introduction................................................................................................................................4
Methodology..............................................................................................................................5
Questionnaire and analysis.........................................................................................................6
Results and findings...................................................................................................................8
Discussion................................................................................................................................16
Conclusion................................................................................................................................17
Recommendations....................................................................................................................18
References................................................................................................................................19
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Executive summary
The main purpose of this research is to understand the impact of Facebook on the customer
behavior. The profit and productivity of the organisation are increasing with the use of social
media As per the review and opinion of the respondents it is clear that the social media is
playing a tremendous role in satisfying the needs and demand of customers. The organisation
can develop an online application for communicating with a large number of customers. For
fulfilling the customer needs, the organisation needs to consistently upload information and
data on their official sites.
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Introduction
The aim of this assignment is to develop a research study on the impact of Facebook on
customer behavior. This will assist in enhancing the knowledge and research skills and
develop a deep understanding of the selected topic. The topic of this report is customer
behavior influence on Facebook on the consumer. This research project will assist in gaining
information regarding the impact of Facebook on customer behavior and purchase. Most of
the target audience will be customers so that effective information will be collected. The
recommendation and conclusion will be designed as the outcome and review of the customer.
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