The Impact of Social Media Marketing Doc
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Added on 2020-10-22
The Impact of Social Media Marketing Doc
Added on 2020-10-22
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Table of ContentsINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................3RESEARCH METHODOLOGY: ..................................................................................................7ACTIVITIES AND TIMESCALE..................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONTitle of research study: The impact of social media marketing in transforming perception ofconsumers; a study on MorrisonsIntroductionSocial media marketing refers to the marketing tactics utilised by the business organisationwhere they promote and advertise about their products and services using social media websites.With the rise in internet technologies and evolution of social media perception of individuals andsocieties have been drastically transformed. Marketers of today's organisation have been greatlyinfluenced from social media as they get a platform where they can promote organisationalgoods and services effectively and efficiently (O'Reilly and Lancendorfer, 2015). In order tosustain in competitive environment it is very essential and crucial for marketers to utilise newand advance technologies for their marketing practices. Social media websites such as Instagram,YouTube, Facebook, etc. provides immense opportunities to marketers where they can promoteorganisational products and services efficiently. Social media marketing drastically transformedperception of customers worldwide. In this context, this research will aid in understandingimpact of social media marketing in transforming perception of consumers by analysing study onMorrisons. Morrisons is considered as fourth largest supermarket in United Kingdom. It hasenormous customer base and provides quality products and services to their target customers.The management of Morrisons known for providing creative and innovative marketing tacticswhich provides them competitive advantages (Constantinides, Schepers and Vries, 2015).Researcher will conduct literature review in the study in order to compare and contrast on thearticles and journal he or she obtained. The purpose of carrying out literature review is toestablish theoretical framework in the study. Furthermore, researcher will elaborate aboutresearch methods that he or she will going to use in order to accomplish the aim and objectivesof the study. Digital technologies gives rise to innovative and creative methods through whichorganisation enhances their productivity and profitability. Background of studyDigital technologies indeed transforms organisational culture. By implementing advanceand latest technologies within organisational framework, management is now able to obtaincompetitive environment. Researchers in their previous studies have examined the implicationsof social media marketing in enhancing growth and development of organisation. In this study,1
researcher will more focus on how social media marketing transforms the perception ofconsumers. How much impact social media marketing laid on customer through which theyattract towards the organisation. Researchers in their past studies also examined the process ofsocial media marketing and digital marketing and in this research researcher will examine thechallenges faced by the organisation during the process of social media marketing. Rationale of studyThrough this research, researcher will be able to enhance his or her level of knowledgeeffectively and efficiently regarding the influence of social media marketing on consumersperception. From this research, researcher will be able to gain access to Morrisons which is oneof the biggest supermarket and retail organisation in United Kingdom. This research will helpresearcher in enhancing his or her level of knowledge regarding social media. Aim and objectivesThe aim of research study is “To understand the impact of social media marketing intransforming perception of consumers; a study on Morrisons.”ObjectivesTo summarised objectives to underpin the aim are listed below:To understand social media marketing strategies and methods.To analyse the impact of social media marketing in transforming perception ofconsumers.To identify the challenges faced by Morrisons in social media marketing.To recommends ways which can improve social media marketing strategies of Morrisons.Research Questions Research questions are rudimentary part of research study. In order to enhance theeffectiveness of research, researcher needs to made certain sets of question that reflects onresearch aim and objectives. In this context, in the following research researcher will answerfollowing questions which are described below:1.What is social media marketing strategies and methods?2.What are the impact of social media marketing in transforming perception of consumers?3.What are the challenges faced by Morrisons in social media marketing?Significance of study2
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