Exploring the Impact of Social Media on Business Operations

The provided content comprises a collection of research articles and studies that explore the concept of online word-of-mouth (WOM). The studies examine various aspects of WOM, including its impact on sales performance, customer relationships, and organizational management. Additionally, the content touches upon the role of social media in tourism, hospitality, and international advertising, as well as the challenges of managing customer relationships in the social media era. Furthermore, it discusses the importance of qualitative research methods, such as case studies and descriptive research, in understanding online WOM.

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The impact of social media on businesses in Saudi Arabia
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