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BUS 5112 - Importance of the Integrated Marketing Communication Assignment

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University of the People

   

Importance of the Integrated Marketing Communication (BUS 5112)

   

Added on  2020-03-01

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The purpose of the report is to state the importance of Integrated Marketing Communication and its importance for the organization to implement it for the importance the growth of its brand. The organization chosen in this report is the Woolworth group located in Australia it applied its integrated communication marketing well to make its brand famous and they use it quite effectively to reach the customers and make them aware of the popularity of the brand. 

BUS 5112 - Importance of the Integrated Marketing Communication Assignment

   

University of the People

   

Importance of the Integrated Marketing Communication (BUS 5112)

   Added on 2020-03-01

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Running head: INTEGRATED MARKETING COMMUNICATIONApplication of Integrated Marketing CommunicationName of the Student:Name of the University:Author note:
BUS 5112 - Importance of the Integrated Marketing Communication Assignment_1
1INTEGRATED MARKETING COMMUNICATIONExecutive SummaryThe purpose of the report is to state the importance of the Integrated MarketingCommunication and its importance for the organization to implement it for the importance ofthe growth of its brand. The organization chosen in this report is the Woolworth grouplocated in Australia and it applied its integrated communication marketing well to make itsbrand famous and they use it quite effectively in order to reach the customers and make themaware about the popularity of the brand. In this context the communication model has beenused by Belch which became a base to support the IMC utilized by the organization. Both theinternal and external administrative sources are being explained in the form of IMC and howthe organization is effectively working on the model of communication in order to takefeedbacks for the customers. Finally, the recommendations are also being given in terms ofthe communication mix and how a company must utilize properly to make its workingeffective.
BUS 5112 - Importance of the Integrated Marketing Communication Assignment_2
2INTEGRATED MARKETING COMMUNICATIONTable of ContentsIntroduction................................................................................................................................3A basic Model of Communication (Belch et al)........................................................................3Implementing Integrating Market Communication in Woolsworths Group..............................6Integrating IMC......................................................................................................................7Recommendations......................................................................................................................9Conclusion................................................................................................................................10References................................................................................................................................11Appendix..................................................................................................................................13
BUS 5112 - Importance of the Integrated Marketing Communication Assignment_3
3INTEGRATED MARKETING COMMUNICATIONIntroduction Integrated Marketing communication is a process to plan the communications thatprovides business the energy to perform better which can happen from the campaigns andcould reduce the costs of the marketing. Through the integration of different advertising toolssuch as social media, telemarketing and sales promotion, the need to provide clarity, impactof the maximum communication and also consistency can be provided (Bhupathi, 2016). Itcan create the awareness of the brand in a minimal cost among the customers. Organizationswho are following the IMC is not only successful in promoting their brands among theirtargeted audience but also developed trust among the people whose interest towards only onebrand is exhibited. IMC as well scores over the occidental ways of marketing strategies butalso concentrates on winning the new customers and also focus on maintaining a healthyrelationship based on longer term with the customers (Bhupathi, 2016; Luxton, Reid &Mavondo, 2015).Woolsworths Group is one of the famous companies in Australia they focus on the buildingof culture and customer store led team. Woolsworth always focused on making its brandfamous and they always work hard for 18 million customers and especially for thosecustomers who have attraction for the same brand (Woolworths.com.au, 2017; (Bhupathi,2016). Therefore, in this respect, Woolsworths Group has been chosen and its approachtowards the Integrated Marketing Communication. A basic Model of Communication (Belch et al)There are two important participants who are being represented by the two elementsin the process of communication and they are sender and receiver. The other two areimportant tools of communication such as messages and channels. Other four importantfunctions of communication are encoding, decoding, response and feedback. The last element
BUS 5112 - Importance of the Integrated Marketing Communication Assignment_4

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