The Importance of Training and Development for Organizational Growth

The provided document is an assignment that focuses on the importance of training and development for ASDA. It discusses how training and development can help ASDA sustain a competitive edge at the market place, address weaknesses, improve employees' performance, and enhance customer satisfaction. The assignment also explores the strategies adopted by ASDA to gain attention from customers and provides recommendations for sustaining a competitive edge.

RESEARCH
PROJECT

TITLE:
To determine the importance of staff training or development and its impact on consumer
satisfaction. A case study on Asda.
CHAPTER 1: INTRODUCTION
1.1 Overview of the Research
Training and development can be consist as an essential aspect of human resource
management and plays effective role in development and success of business organisations.
Employees training is effective in improving the skills and knowledge of people so that
employees are able to perform organisational activities in appropriate manner (Anis, Nasir and
Safwan, 2011). Employees are considered as an integral part of an organisation as they are
answerable for all activities that are conducted by each business enterprises in respect to gaining
growth and achievement. Effective contribution of employees leads the firm towards growth and
success. The organisational unit tend to attain profitability and success when group of people
who are worked as employees or workers are participate with sprightliness in various actions of
firm. The management department of firm are concern on providing training to their staff people
as to developing skills and ability of people at work place. ASDA is a British supermarket
retailer and deals in general merchandise, grocery and financial services. The company is widely
concern on developing employees performance through providing them significant session of
training.
1.2 Background of the Study
As a large business enterprises the major focused area of ASDA is to providing
satisfaction to their buyers by offering them wide variety of goods and services as per the
changing demand and need of people at market place. ASDA Stores Ltd. Is trading as ASDA and
the firm was propounded in the year of 1965 when the supermarket owing Asquith family
merged through the associated dairies company of Yorkshire. ASDA is one of the most popular
British supermarket retailer organizations. The firm mainly deals in wide range of retail products
such as food, clothing, general merchandise and various other items (Beier and Kanfer, 2010).
In case of retail industry employees are considered to be the heart of firm. It is necessary for
organisational units to train their employees through providing training in order to gaining
attention of customers towards their firm and substance goods and services.
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1.3 Research Aim
This can be described as an important part of research project, it is a general statement
which is concerning on the overall goal, ends and intention of the project. It is a predetermined
statement on which whole activity of research is based on (Huber, 2011). Aim for this particular
research is To determine the importance of staff training or development and its impact on
consumer satisfaction. A case study on Asda Ltd.
1.4 Research Objectives
This is an another essetial part of investoigation which helps in explaining the all
variables in detailed manner that are presented in the research aim (Blume And et. al., 2010).
Objectives are interlinked with research aim, this section provide a direction to the researcher to
moving the work in right route. Some essential objectives of this particular research are
described as below:
 To identify the importance of staff training within the working environment of ASDA.
 To ascertain the relationship among employees training and consumer satisfaction.
 To analyse the measures that are adopted by ASDA in order to attaining customers
satisfaction.
 To evaluate various ways by which ASDA can sustain competitive advantage at market
place.
1.5 Research Question
Some important research questions are described as below:
 What are the importance of staff training within the working environment of ASDA?
 What is the relationship among employees training and consumer satisfaction?
 What are the measures that are adopted by ASDA in order to attaining customers
satisfaction?
 What are the essential ways by which ASDA can sustain competitive advantage at
market place?
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CHAPTER 2: LITERATURE REVIEW
Introduction
This is the most effectual part of research project as it required for researcher to conduct
an in-depth research through accumulating data and information from various resources.
Literature review can be considered as a text of scholar paper which involves the knowledge and
substantive findings in regard to a specific topic on which the whole research work is based. In
this section of research the determined issue has to be analyse by the opinion of various authors
and writers who are giving brief description about the selected area (Brewster and Hegewisch,
2017). This part helps the researcher to conducting an effective outcome through analysing the
opinion of writes and authors. This section has to be done through secondary analysis.
2.1 The importance of staff training within the working environment of ASDA.
As per the views expressed by shelly Frost, 2018, training plays effective role at work
place through developing organisational growth and success at market place. Training can be
described as a prime opportunity to explore the skills and knowledge base of all workers and
employees, this create value in enhancing organisational performance and productivity.
Customer satisfaction is an essential element for organisational growth so each business firm are
concern on attaining satisfaction through providing variety of products. As a large business
organisation ASDA is concern on providing effective training to their employees as to building
effective relationship with customers in order to providing satisfaction. There are various
benefits of training within an organisation in which some are described as below:
Addressing weaknesses: Each individual have some weaknesses in their skills and knowledge.
An effective training session allows people to strengthen those skills and ability which are
required to perform a task or responsibility. A development session helps to individual in gaining
higher position within work place (Costen and Salazar, 2011).
Improve employees performance: In an organisation is is necessary for each individual to attend
training session effective as to developing their skills and ability at work place. A trained
employee is able to perform task effectively rather than an untrained worker. Training session
also helps in developing personal skills of people as to making their self safe form the conflict
situations.
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2.2 The relationship among employees training and consumer satisfaction.
Employees are the most essential part of each business enterprise and performs various
activities at work point. In this modern scenario each small and large business enterprises are
concern on providing training to heir employees as to providing significant direction to gain
high profit and growth. As per the opinion of Ross Beard, 2014, Customer satisfaction is also
consist to be an essential element of firm because high satisfaction is beneficial for firms growth
and success. As a large business enterprises ASDA is centered on hiring skilled people at work
place in command to increasing attention of customers towards their firm and its substance goods
and services. The management department of firm are concern on providing training to each
individual as per the job requirement in order to attaining high growth and success at market
place. As a leading retailer brand ASDA is focused on producing innovative and attractive goods
and services as to gaining attention of people towards firm. Well trained employees are able to
grabbing the attention of people towards the product through providing significant information
about the product and services (Falola, Osibanjo and Ojo, 2014). The convincing power of
employees helps in providing satisfaction to the people through analysing their needs and wants.
2.3 The measures that are adopted by ASDA in order to attaining customers satisfaction.
According to the view point of Thomas Hobbs, 2015, customers satisfaction is crucial for
each business enterprises, in this modern era every business organisation is focused on gratifying
the needs and wants of people at market place through producing more effective goods and
services at market place. Organisations are significantly providing training to their existing and
new employees as to enhancing their business operations at large scale. Customers are the king
of market and their choice and preference are changes as per the change arises in market trend.
As a large business enterprise ASDA adopting various measures as to gaining customers
satisfaction at market place, in which some are described as below:
Innovative technologies: In this modern market competition is so high so each business
enterprise is concern on adopting new and innovative technologies at work place in order top
increasing their performance and productivity at market place (Anis, Nasir and Safwan, 2011).
The innovative equipments are effective in gaining customers satisfaction through producing
products and services as per customers choice.
Restoring brand Warmth: As a top retail company ASDA has a good brand image in the mind
set of people. The company is concern on restoring the brand as to analysing the needs and wants
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of people at market place. This helps in satisfying the needs and wants of people who are very
much willing to taking benefits of offered products and services of firm.
2.4 The essential ways by which ASDA can sustain competitive advantage at market place.
As per the opinion of Jared Lewis, 2018, businesses are perpetually seeking competitive
edge in the market area. It is necessary for each business organisation to attain higher position at
market place through developing their performance and productivity (Fawad Latif, 2012)
(Obisi, 2011). There are various ways by which organisation can attain higher position at market
place in which some are described as below:
Cost Leadership: This can be considered as a fundamental element for attaining competitive
edge. This strategy create benefit while business organisations are able offer same quality of
goods and services than their rivals.
Differentiation: This is also an effective strategy which is widely applied by business
organisations as to set their self apart from their competitors. This helps the firm in making their
self stand out at market area.
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CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
It is set of tools and techniques by which different types of data and information gather
by researcher in order to gain effective outcomes which aids to develop business firms. These
methodology play a significant role in order to find various types of solution these method is
based on related to publication of research, interview, surveys, and other research methods. It
considered as paradigm, theoretical model, phases and quantitative techniques.
3.2 Types of investigation
There are different types of research which is used by researcher to perform different
types of research in order to perform different research processes. Research can performed in
two parts such as Quantitative research and qualitative research . Qualitative research concerned
on to give qualitative outcome of research (Salas and et. Al., 2012). In other hand quantitative
research related with finding outcome of numerical part of research process. Researcher
consider the qualitative part because it give effective outcome in the form thesis and hypothesis
which can be read and analyses in effective manner.
3.3 Research design
Research design concerned with strategies which is considered by the research in order
to accomplish different research. There are three different types of research such as explanatory
research design, experimental research design, descriptive research design. Exploratory research
design able to collect numerical data and gives numerical outcome of research process.
Experimental research project solve quantitative parts in order to perform different types of
research process and descriptive research design concerned on to give detailed outcomes of any
research projects it is easy to determine report of research.
3.4 Data Sampling
This is the most essential part of research methodology which helps the researcher in
carry out the whole work in right direction (Truitt, 2011). Data sampling can be considered as a
statistical analysis technique which is used by researcher to select, analyse and manipulate a
representative subset of data points in respect to determine the patterns and trends in the larger
data set which is being examined. This section of research is categorised among two major types
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such as probabilistic and non probabilistic data sampling. In the present research report
purposive sampling has to be taken into-proper action by researcher as to selecting the
appropriate sample size form the population (Van Vianen, Dalhoeven and De Pater, 2011). In
this report the sample size of 40 has to be taken.
3.5 Data collection
The researcher is having a option to gather data and information through primary or
secondary source of data collection. In the present research project both the methods are used by
researcher as on the basis of primary research questionnaire has to be prepared, on the other side
secondary method has to be applied for conducting the section of literature in effective manner.
3.6 Ethical Consideration
The ethical considerations are regarded as extremely essential element for administration
research in an appropriate way. In this researcher needs to taking care of all the parities who
involved in the research project. Researcher faces different issues at the time of conducing the
research project in which time and cost considered as an essential issue in research. It is needed
for investigator to design an effective time frame in respect to implement all activities of
research in effective manner. Researches neds to maintain proper flow of funds in respect to
organising all operations in planned manner.
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CHAPTER 4: DATA ANALYSIS
Questionnaires
Q1) Does training is beneficial for organisational growth and success? Frequency
 Yes 36
 No 4
Q2) Which training methods are adopted by ASDA as to enhancing
performance of employees at work place?
Frequency
 On the Job training 32
 Off the Job training 8
Q3) What are the ways by which ASDA can sustain competitive edge at
market place?
Frequency
 Cost Leadership 16
 Differentiation 8
 Defensive Strategy 10
 Alliance 6
Q4) What are the benefits of training and development at work place? Frequency
 Addressing Weaknesses 10
 Improving employees performance 12
 Consistency 8
 Employees Satisfaction 10
Q5) What are the measures adopted by firm in order to achieving customers
satisfaction?
Frequency
 Adoption of new technologies 8
 Moving into marketing 12
 Restoring brand warmth 9
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 Approach to AD spend 11
Q6) What are the major influence of training and development on employees ? Frequency
 Improving efficiency 7
 Enhancing productivity 13
 Developing performance 12
 Increasing revenue 8
Q7) What are the strategies adopted by firm to gaining attention of customers? Frequency
 Low cost products 12
 Provide offers 15
 Discount voucher 8
 High quality products 5
Q8) Provide recommendation by which ASDA can sustain competitive edge at
market place.
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Theme 1: Training is beneficial for organisational growth and success.
Q1) Does training is beneficial for organisational growth and success? Frequency
 Yes 36
 No 4
Interpretation:
As per the description of the above given graph it has been concluded that training is
beneficial for each business organisation as to developing efficiency of firm at market place. 36
out of 40 respondents are agree with this statement and remaining people are not agree with the
same.
10
36
4
Yes
No

Theme 2: There are various methods that are adopted by ASDA as to enhancing performance
of employees at work place.
Q2) Which training methods are adopted by ASDA as to enhancing
performance of employees at work place?
Frequency
 On the Job training 32
 Off the Job training 8
Interpretation:
As per the above mentioned report it has been determined that as a large business
enterprises ASDA is using various methods in order to providing training and development
session to the employees who are contributing their vast efforts at work place. 32 out of 40
respondents are go with the option of on the job training and 8 people select off the job training
as per their opinion this is more effective than on the job training.
11
32
8
On the Job training
Off the Job training

Theme 3: There are different ways by which ASDA can sustain competitive edge at market
place.
Q3) What are the ways by which ASDA can sustain competitive edge at
market place?
Frequency
 Cost Leadership 16
 Differentiation 8
 Defensive Strategy 10
 Alliance 6
Interpretation:
According to the description of above given report it has been analysed that ASDA use
various ways in order to attaining competitive edge at market place. 16 out of 40 respondents are
go with the option of cost leadership, 8 people select differentiation, 10 respondents chose
defensive strategy and remaining people go with alliance.
12
16
8
10
6
Cost Leadership
Differentiation
Defensive Strategy
Alliance

Theme 4: Training and development is beneficial for firms growth.
Q4) What are the benefits of training and development at work place? Frequency
 Addressing Weaknesses 10
 Improving employees performance 12
 Consistency 8
 Employees Satisfaction 10
Interpretation:
As per the above discussion it has been concluded that training and development is
effective for organisational growth and success. There are various benefits of training such as
addressing weaknesses, improving employees performance, consistency and employees
satisfaction.
13
10
12
8
10
Addressing Weaknesses
Improving employees
performance
Consistency
Employees Satisfaction

Theme 5: There are different measures that adopted by firm in order to achieving customers
satisfaction.
Q5) What are the measures adopted by firm in order to achieving customers
satisfaction?
Frequency
 Adoption of new technologies 8
 Moving into marketing 12
 Restoring brand warmth 9
 Approach to AD spend 11
Interpretation:
According to the above given report it has been concluded that ASDA adopt various
measures such as adoption of new tools and technologies, moving into market, restoring brand
warmth and approach to AD spend in order to attaining customers satisfaction. Majority of
people select moving into marketing because as per their knowledge it is more beneficial for
firm.
14
8
12 9
11
Adoption of new technologies
Moving into marketing
Restoring brand warmth
Approach to AD spend

Theme 6: Training and development has a huge influence on employees.
Q6) What are the major influence of training and development on employees ? Frequency
 Improving efficiency 7
 Enhancing productivity 13
 Developing performance 12
 Increasing revenue 8
Interpretation:
As per the above given graph it has been analysed that training and development has a
huge influence on employees and their performance. 7 out of 40 respondents go with improving
efficiency, 13 people select enhancing productivity, 12 respondents chose developing
performance and remaining go with increasing revenue.
15
7
13 12
8
Improving efficiency
Enhancing productivity
Developing performance
Increasing revenue

Theme 7: ASDA adopt various strategies in order to gaining attention of customers.
Q7) What are the strategies adopted by firm to gaining attention of customers? Frequency
 Low cost products 12
 Provide offers 15
 Discount voucher 8
 High quality products 5
Interpretation:
As per the above mentioned graph it has been analysed that ASDA adopt various
strategies such as low cost products, provide offers, discount vouchers and high quality products
in order to gaining attention of customers. Majority of respondents go with offers as it is more
effective in gaining attention of people towards their offered goods and services.
16
12
15
8
5
Low cost products
Provide offers
Discount voucher
High quality products

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1 Conclusion
As per the mentioned report it has been analysed that training is essential for an
individual as well as organisational growth because the success of firm are depend on the
effective performance of employees at work place. In this modern era the major objective of each
small and large business enterprises is to providing training session to their existing as well as
new employees in order to developing their skills and ability to perform various roles and
responsibilities at work place. Training plays vast role in improving working ability of
employees at work place, this create value in attaining growth for firm. Trained employees are
able to attain desired goals and objective in effective and efficient manner. In this modern era the
major purpose of each small as well as large business enterprises is to attaining customers
satisfaction through fulfilling the needs and preferences of people. The demand of people are
different from each other so it is required for business organisation to analyse the market in
respect to determining the needs and wants of people as to satisfying them through producing
more innovative and effective products at market place.
5.2 Recommendation
The research into consideration is based on the importance of traini9ng and development
and its impact on customers satisfaction. Training is considered as an most essential element
which helps the firm in attaining attention of customers towards their offered goods and services.
The report indicates that the organisational departments tends to face range of issues while form
training and development programmes at work place. Further more, the organization needs to
design a single platform whereby training and development programmes are managed through
the department of management. It is seen that the representatives inside association have
unmistakable arrangement of experience and capabilities. The association ought to recognize
diverse prerequisite of preparing and advancement programs. The speciality unit should direct
exhaustive examination of representatives' aptitudes. This thusly helps in recognizing particular
arrangements of trainings required on part of workers.
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APPENDIX
Questionnaires
Name:
Age:
Gender:
Email Id:
Address:
Q1) Does training is beneficial for organisational growth and success?
Yes
No
Q2) Which training methods are adopted by ASDA as to enhancing performance of employees
at work place?
On the Job training
Off the Job training
Q3) What are the ways by which ASDA can sustain competitive edge at market place?
Cost Leadership
Differentiation
Defensive Strategy
Alliance
Q4) What are the benefits of training and development at work place?
Addressing Weaknesses
Improving employees performance
Consistency
Employees Satisfaction
Q5) What are the measures adopted by firm in order to achieving customers satisfaction?
Adoption of new technologies
Moving into marketing
Restoring brand warmth
Approach to AD spend
20

Q6) What are the major influence of training and development on employees ?
Improving efficiency
Enhancing productivity
Developing performance
Increasing revenue
Q7) What are the strategies adopted by firm to gaining attention of customers?
Low cost products
Provide offers
Discount voucher
High quality products
Q8) Provide recommendation by which ASDA can sustain competitive edge at market place.
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