Roles of Marketing in Rolls Royce

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
P1. Roles of marketing function.............................................................................................3
P2. Roles of marketing in broader organisational context.....................................................4
P3. Distinguishing marketing mix of Rolls Royce with that of rival firm.............................5
P4. Marketing Plan.................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
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INTRODUCTION
Marketing can be comprehensively said to be an action which centers the cash, endeavors
and activities pertinent to a company for publicizing about the brand as well as its offerings
amidst the public at large (Baines and et. al., 2017). The sole purpose behind carrying out
marketing is to convince the potential leads for making a purchase. Marketing assumes an
important job in acceleration of the sales deals through creation of awareness amidst the public.
This renders aid to the entity to develop loyal clients through fulfillment of commitment made by
the brand at the time of promotions and advertising. The current project is done to gain
information on marketing together with related activities inside the bounds of Rolls Royce, a
global car manufacturing company headquartered at UK. The project throws light upon
responsibilities and role of marketing. Also, it includes comparative marketing mix. Next, it
consists of functional interrelationships pertinent to an organization. Lastly, marketing plan
aimed at introduction of a new product at market place is covered in the report.
P1. Roles of marketing function
Marketing is one of the most crucial functions pertinent to an organisation. It helps the
entity to promote the offerings in market place so as to build a positive image within the
mindsets of customers. Thus, the roles and responsibilities of marketing in the light of Rolls
Royce are explained as follows:-
Formation of marketing plans: The supreme role of marketing is creation of marketing plans in
long and short run. Such plans are aimed at building a strong image of the brand within the
people. With this, Rolls Royce seeks to launch new products in market or create awareness about
the existing ones (Christopher, 2016). As a result of this, the financial performance of the
automotive company gets a boost. This further guarantees the long term sustainability of the
brand in global market place.
Advancement of brand image: One more significant role of marketing is advancing the brand
picture amidst the clientele. Marketing helps a brand to communicate its overall ideology behind
the creation of a particular product or service. It seeks to develop understanding of the unique
features of the organisational offerings so that customers can be persuaded to make a purchase.
This develops a sense of belongingness within the clientele towards Rolls Royce and influences
them to stay connected with the company for a long time frame (Ghosh, Frias and Lusch, 2019).
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Market Research: Clients are treated as the preeminent stakeholder for an organization.
Marketing provides assistance to a brand in gaining an insight into the market and analysing the
current and emergent trends. As a result of this, the entity is able to develop new products or alter
the existing ones in accordance with the demands in market place (Dash and Sharma, 2019).
Thus, this helps Rolls Royce to fill the market gap and build a strong image of the brand within
the public at large.
P2. Roles of marketing in broader organisational context
Marketing plays an essential role in the growth and success of the company in an
appropriate manner. It can be said that marketing department is highly related to each and every
department who have their separate roles and responsibilities but still with the support of one
another these departments can easily accomplish their respective goals. In order to execute their
roles and responsibilities every department is required to maintain healthy relationship with one
another so that they can easily attain excel in their respective departments. Coordination and
cooperation plays essential role in facilitating effective command among these departments
which ultimately maximises their goal achieving targets within limited period of time. With
reference Rolls Royce, marketing department of this company is highly related to one another
which ultimately help them out in attaining goals and objectives of their company within the
predetermined time frame. Interrelationships of marketing department with others departments
have been specified as below in detailed manner:
Marketing with HR: Here, the main role of the Human resource department is to bring
skilled workforce within the company so that business activities of the entity can be executed
effectively without any issue (Morgan and et. al., 2019). It has been seen that marketing
department of Rolls Royce simply communicate their desired skills and tactics to the HR
department according to which they further recruit the candidates for the marketing department.
With this, marketing department of the company can easily execute their sales targets and
maximise their profitability effectively.
Marketing with R&D: The main role of research and development department is to
gather information from the market so that knowledge regarding latest trend as well as lifestyle
can be gathered from the market place. This simply helps R & D department in developing
required skills and knowledge regarding the same and bring modifications in their existing
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