MAN-30055 - The Indian Retail Market After Analyzing the Extensiveness

Running Head: ASSESSMENT ITEM 2
ASSESSMENT ITEM 2

ASSESSMENT ITEM 2
Table of Contents
Introduction......................................................................................................................................3
Macro and Microenvironment analysis of Indian market by David Jones......................................3
Market Analysis of Davis Jones in India.........................................................................................5
Competitive Analysis of Davis Jones in India.................................................................................7
Organizational analysis of David Jones in India.............................................................................9
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12

ASSESSMENT ITEM 2
Introduction
David Jones a leading retail company in Australia has decided to enter a new international
market. The company has planned to enter the Indian retail market after analyzing the
extensiveness and diversification of a large number of populations in the country. In this
assignment, a discussion on the market choice of the company, issues that could be faced by the
company as an emerging organisation, competitive analysis in the international market and
subsequent organizational analysis is been provided.
Figure 1: Logo of David Jones
(Source: Shop.davidjones.com.au, 2017)
Macro and Microenvironment analysis of Indian market by David Jones
In order to analyse the market value of business of David Jones in India, PESTLE analysis is
been conducted.

ASSESSMENT ITEM 2
Figure 2: PESTLE analysis
(Source: Floh et al. 2014)
Political
India prolongs a good relationship with other countries in respect of political grounds. Grant
(2016) has shed light on the strategic dialogue been formed between Australia and India in 2015
that provided an opportunity for enhancement of business among the two countries. However,
the company can face a hindrance in their business activities due to the campaigns recently
promoted by Indian Government. PM has launched a ‘Make in India’ concept in retail sectors,
where, textile and garment manufacturer from rural areas of India are being exposed to the local
as well as international market by the Government initiatives (ETRetail.com, 2017). David and
Jones, being an international company may counter such political scenario and not get sufficient
exposure on entering Indian market as Government is focusing of retailers within the country.
Economical
Australia being a developed country has a much less inflation and unemployment rate. On the
other hand, India is facing huge economic issues in the past few years an inflation and
unemployment are much prevalent in this country (Dess, 2013). A significant impact on the
export and import of goods is made by RBI affecting tax rates. This could have affected the
growth of a new business in the Indian retail market.
Social
PESTLEPoliticalEconomicalSocialTechnologicalLegalEnvironmental