The Kingsbury Hotel: Market Segments, Marketing Mix, and Critical Success Factors
VerifiedAI Summary
In this report we will discuss about the kingsbury hotel and below are the summaries point:-
The Kingsbury is a five-star hotel in Colombo with a focus on the wedding and special occasion market segment.
Key success factors include their ocean view rooms and Sky Lounge.
Recommendations for the marketing mix include innovating new food and beverages, introducing seasonal pricing strategies, and sending private messages to customers.