The Macro Tourism Business Environment

The Macro Tourism
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the event.................................................................................................................3
Stakeholders affected by Brexit..................................................................................................3
Response strategies taken up by the 2 stakeholders....................................................................4
CONCLUSION
..........................................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Tourism sector is considered as the effective industry which provides contribution in the
growth of nation. Its generated revenue also provides contribution in the economic development
of the nation. BREXIT is identified as the important event which have affected performance of
United Kingdom a lot (Ateljevic, 2017). BREXIT have placed higher impact over the overall
tourism industry in many forms. The current project is the continual part of CW1 in which work
of impact of BREXIT over Macro environment along with two of its main stakeholders had
been explained. In this current project, the main focus has been placed on response strategies
taken up by the two stated stakeholders in order to reduce impact of BREXIT on them.
MAIN BODY
Overview of the event
BREXIT is termed as the initiative taken by United Kingdom to keep themselves away
from European Union. The respective event initiated in the year 2017 but is still in the status of
in process. It is expected that it will completely completed by 31st January 2020. The main reason
behind this event was that UK was not able to execute their work at their own level due to
boundation presented by European Union. Along with this, it was difficult for the businesses to
grow their work at their own level because they have to discuss their proposed plan and policies
(Berry and Ladkin, 2017). This directly delays the project functioning of companies working in
United Kingdom. In addition to this, it has been further analysed that the respective event has not
only affected businesses of United Kingdom but at the same time it has also placed major
influence over the tourism industry of UK. Th respective influence can be seen on positive form
as after BREXIT event Britain become so much popular across the world that which have
attracted maximum number of tourist towards them in effective manner. On the other hand, it has
been later analysed that the influence of BREXIT on tourism industry was also negative. This
simply means that figures which depicts number of traveller of UK states that they are declining
with the passing time.
Stakeholders affected by Brexit
The overall event named as BREXIT places impact over two of the main stakeholders of
tourism industry which are tourism operator of United Kingdom and Government of United
Kingdom. Influence on both the stakeholders are stated as below: