This document explores the positive impact of globalisation and marketing on society. It provides a definition of internationalising and discusses its effects on commercial improvement. The literature review highlights the positive impacts of globalisation on society, such as increased choices for consumers and the development of local societies. It also discusses the role of international marketing in informing and educating consumers, building relationships, and improving the quality of life in different societies. Overall, the document emphasizes the importance of globalisation and marketing in creating a positive impact on society.