Assignment: Marketing Mix Examples

The Marketing Mix

INTRODUCTION
Marketing mix is an important foundation model of business that consisted the marketing
tools and techniques that helps to business in pursue marketing goals and objectives. In
marketing mix broadly the four marketing decisions consist that are product, price, place and
promotion. This report is based on the medium-sized company hard graft tools that manufactures
power tools and aimed to sell their products in retailer sector by eliminate the role of retailers.
This report is based on the significance of the each and every marketing mix tool in the business
decision making and role of services and various kinds of distribution channels. It also includes
importance of pricing and measurement of promotion. Further significance of selecting and
retaining one of competitive workforce and training. At last the role of marketing processes with
physical evidence.
TASK 1
(AC 1.1) An analysis of how the features and benefits of a product or service can be used in the
marketing mix.
In marketing mix the features and benefits of the product or services should be used to
deliver the right kind of knowledge about product should be displayed in it that helps in taking
decision making. In context of Hard graft tools which aimed to move in the retail and online
sector for that they have to showcase features and benefits of product. While affixed the pricing
organisation deliver important information regarding products and benefits associated with it so
that consumers easily ready to pay it (Abuznaid, 2012. ). Further while promote products and
services organisation have to deliver information about the products and how it is very much
competent from product of competitor. So in context of Hard Graft tools they showcase their
products features and benefits to reach at large no. of consumer base to remain always
competitive in marketplace.
(AC 1.2) A description of the use of the marketing mix at each stage of the Product Life Cycle.
In product life cycle majorly are five stages that are Development, introduction, growth,
maturity and decline stage and at every stage use of marketing mix is very much important.
Introduction stage: In introduction stage with help of marketing mix PLC entails about various
kinds of strategies to establish in market and build demand of product and services. As