Marketing Plans for Gymshark

The Marketing Plans -
Gymshark
Uwl:21376475
Module: Principles Of
Marketing
Date Due:17th May 2019
•

Table of Contents
EXECUTIVE SUMMARY 1
INTRODUCTION 2
MAIN BODY 2
1. Purpose of the marketing plan 2
2. PESTLE analysis of Gymshark and Porter's five forces model 2
3. SWOT analysis of Gymshark 4
4. Three Clear marketing objectives that help Gymshark to improve its marketing share 5
5. Marketing strategy based on STP 6
6. The Marketing mix (7ps) of Gymshark 6
CONCLUSION 8
REFERENCES

9
EXECUTIVE SUMMARY
The Project report is being made to formulate effective market plan for Gymshark.
The Project report had explained the purpose of marketing plan which is to formulate a
marketing strategy to improve the growth and market share of Company. The reason behind
the formulation of this plan is that the firm currently has no plan to explore its wholesale and
to open its Mortar stores.
The project report had defined the business opportunity for Gymshark which is to
expand its business due to people are becoming more health conscious in UK. The project
had defined that the Company has a threat of existing competitive brands in the market.
The project report has evaluated by the Pestle Analysis is that the political,
economical and Technological factor is influencing positively to the business. By doing
marketing mix of Company the promotional strategy is evaluated that they promote their
products via social media platform.

INTRODUCTION
Marketing Plan refers to the comprehensive document and a blueprint that outlines the
marketing strategy of a business. It evaluates internal and external factors that affect the
business. The project report is based on Gymshark. It deals in the textile industry which is
specialized in the design and distributes apparel and accessories for bodybuilding and fitness.
Company is founded in the year 2012 by Benjamin Francis Lewis Morgan. Its headquarter is
situated in Solihull United kingdom. The Firm is featured in the Sunday Time International
Track 200 list as the fastest growing overseas sales Company and ranked 16th.
The project report will outline the purpose of the marketing plan and why it is
important for Gymshark. The project report will do PESTLE analysis of the Company. The
project report will do competitive analysis of Business Enterprise by using Porter's five forces
model. The project report will further do SWOT analysis.
Then the project report will set 3 marketing objective that will help Company in
growth and helps in improving its marketing share. The project report will develop marketing
strategy for Gymshark based on STP. Lastly, the project report will discuss the marketing
mix for the Company
MAIN BODY
1. Purpose of the marketing plan
The purpose of marketing plan is to develop the marketing strategy of the company.
The marketing plan is being made to increase the customer base. It defines the marketing
mix. The marketing plan is made to gain the market share by identifying the internal and
external environment of the business.
The marketing plan is important for the Company for the growth perspective and
helpful in increasing the market share of the Company. The Firm currently has no plans to
explore its wholesale or to open its own bricks and mortar stores (Ambat, Cabagnot and
Tiong, 2017). This Marketing plan will define the marketing strategy for expanding the
business of Gymshark. The Marketing plan will analysis the internal and external
environment and on the basis of that it will define the opportunities that Company can use to
expand its business.
2. Environment and competitor analysis