The Marketing Plans - Gymshark
11 Pages3442 Words60 Views
Added on 2020-12-29
The Marketing Plans - Gymshark
Added on 2020-12-29
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The Marketing Plans -GymsharkUwl:21376475Module: Principles OfMarketingDate Due:17th May 2019•
Table of ContentsEXECUTIVE SUMMARY1INTRODUCTION2MAIN BODY21. Purpose of the marketing plan22. PESTLE analysis of Gymshark and Porter's five forces model23. SWOT analysis of Gymshark44. Three Clear marketing objectives that help Gymshark to improve its marketing share55. Marketing strategy based on STP 66. The Marketing mix (7ps) of Gymshark6CONCLUSION8REFERENCES
9EXECUTIVE SUMMARYThe Project report is being made to formulate effective market plan for Gymshark.The Project report had explained the purpose of marketing plan which is to formulate amarketing strategy to improve the growth and market share of Company. The reason behindthe formulation of this plan is that the firm currently has no plan to explore its wholesale andto open its Mortar stores.The project report had defined the business opportunity for Gymshark which is toexpand its business due to people are becoming more health conscious in UK. The projecthad defined that the Company has a threat of existing competitive brands in the market.The project report has evaluated by the Pestle Analysis is that the political,economical and Technological factor is influencing positively to the business. By doingmarketing mix of Company the promotional strategy is evaluated that they promote theirproducts via social media platform.
INTRODUCTIONMarketing Plan refers to the comprehensive document and a blueprint that outlines themarketing strategy of a business. It evaluates internal and external factors that affect thebusiness. The project report is based on Gymshark. It deals in the textile industry which isspecialized in the design and distributes apparel and accessories for bodybuilding and fitness.Company is founded in the year 2012 by Benjamin Francis Lewis Morgan. Its headquarter issituated in Solihull United kingdom. The Firm is featured in the Sunday Time InternationalTrack 200 list as the fastest growing overseas sales Company and ranked 16th.The project report will outline the purpose of the marketing plan and why it isimportant for Gymshark. The project report will do PESTLE analysis of the Company. Theproject report will do competitive analysis of Business Enterprise by using Porter's five forcesmodel. The project report will further do SWOT analysis.Then the project report will set 3 marketing objective that will help Company ingrowth and helps in improving its marketing share. The project report will develop marketingstrategy for Gymshark based on STP. Lastly, the project report will discuss the marketingmix for the CompanyMAIN BODY1. Purpose of the marketing planThe purpose of marketing plan is to develop the marketing strategy of the company.The marketing plan is being made to increase the customer base. It defines the marketingmix. The marketing plan is made to gain the market share by identifying the internal andexternal environment of the business.The marketing plan is important for the Company for the growth perspective andhelpful in increasing the market share of the Company. The Firm currently has no plans toexplore its wholesale or to open its own bricks and mortar stores (Ambat, Cabagnot andTiong, 2017). This Marketing plan will define the marketing strategy for expanding thebusiness of Gymshark. The Marketing plan will analysis the internal and externalenvironment and on the basis of that it will define the opportunities that Company can use toexpand its business.2. Environment and competitor analysis
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