Overview of Company, Industry Highlights, and Strategic Issues in the Aged Care Industry

Transcript
Slide 2:
In the following presentation we will discuss, the overview of the company,
The industry highlights,
The strategic issues that the industry has been facing in recent times,
Further, we will highlight the vision of the company
The mission through which it will be clear what they company wants to achieve through this
vision.
Also we will discuss about the new proposed business model and the objectives as a result of the
same. Finally the presentation will be concluded by the expected outcomes.
Slide 3:
Annual revenue of the Australian Aged care industry is said to be over $20 billion.
It employs around 350,000 people who are dedicated to take care of over 1 million elderly
people across Australia.
The estimated consumer spending on the industry for 2016-17 amounted to nearly $4.8 billion.
The estimated government spending on healthcare is said to amount to around $22.2 billion by
the year 2021.
Slide 4:
BUPA aged care is the selected company for the presentation.

The company was founded in 1947
BUPA Australia’s parent company is in the United Kingdom.
The company’s annual revenue for 2016 is an estimated $7.5 billion.
The company is also entitled to government funding.
Slide 5:
We have found that inadequate remuneration is the main reason turnover in the industry.
The industry is characterized by a workforce that is aging, the old people outnumber the
younger staff.
It is a financially unstable industry and is yet to become self-sufficient in acquiring staff
skilled enough to pay attention to the financial strategies.
Slide 6:
The aged care industry is one of the leading industries that provides employment to the
citizens.
Trouble in recruiting skilled and qualified aged care personnel.
The staff are supposedly leaving for pursuing higher education- that is what has been found
out through empirical surveys.
Slide 7:
BUPA is one of Australia’s leading aged care service providers. The figures and statistics of
the company highlight that they are the best in the Australian Industry of aged care. The

industry has some prevalent issues that hinders the smooth flow of operation within the same.
The company has located the following issues.
Following are the strategic issues
Slide 8:
It has been found that there has been increased competition within the industry
Companies such as Opal, Allity, Japara, Estia and Regis are making considerable amends in
the industry.
The increasing degree of competition within the industry propels privatization (Austin,
DeScisciolo and Samuelsen 2016).
This poses as a threat to the financial sustainability of smaller firms in the industry.
As a result of growing competition, the marketing expenditure should be increasing.
The demographic structure has also changed
Quality healthcare in Australia has resulted in longer life spans of the average Australian
citizen
The portion of the population that the company are comprised of ‘baby boomers’ that is
people born around the time of the end of the World War 2.
Growth rate of elderly people in Australia is higher if compared to the younger generation.
Slide 9:
The industry is well funded