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Business Environment - River Island

   

Added on  2021-02-20

8 Pages2341 Words48 Views
THE ORGANISATIONAL ENVIRONMENT (RIVER ISLAND)

Table of ContentINTRODUCTION................................................................................................................................3TASK....................................................................................................................................................31. The nature and purpose of River Island and comparison of this to another company from different industry..............................................................................................................................32. Different types of Micro & Macro Environmental Factors effecting operations of an organisation......................................................................................................................................43. Information of Company and Organisational theories.................................................................6CONCLUSION....................................................................................................................................7REFERENCES.....................................................................................................................................8

INTRODUCTIONOrganisational Environment consists of different internal & external factors and driverswhich affect performance, operations and resources of a business firm. All the factors which aresituated outside a business are also considered in a business environment. Market Share andprofitability of a company gets effected with the changes made in these environmental factors. Thisreport explain nature and purpose of various types of organisations. Further, this report includestypes of macro and micro environmental factors which effect performance of a company. At last thisreport analyse different types of organisational theories used in River Island. River Island is amultinational fashion brand which offer different types of fashion frenzy products such as Clothes,Footwear's and other accessories. Headquarter of company is located in London & England (UnitedKingdom).TASK1. The nature and purpose of River Island and comparison of this to another company from differentindustry.The River island is a company which deals in clothing fashion products. The nature ofcompany River island is regarding affordable and stylish fashion. The company River data bringsunique touch which help the company to stand identical among all high street fashion. The riverisland is aiming to bring original and new fashion to their customers (Adem Esmail, and Geneletti,2018). The purpose of the company River island to avail their products to customer in affordable aswell as stylish fashion. Also, to deliver the latest trend, design, durability and quality of theirproducts to customers. The comparison of River island and Travelodge UK. The River island is a company whichdeals in clothing and fashion store mainly deals in retail industry whereas Travelodge is operating inHotels which operated their business in Hospitality industry (Barzegar, Moghaddam, and Tziritis,2016). The River island has almost 350 stores in all over UK, Asia, Europe, Middle East and Irelandand the hotels of Travelodge are over 500 hotels in UK, 5 hotels in Spain and 11 Hotels in Ireland(Tang Taye, and Standing, 2016). The company River island offers Children, Men's, Women'sclothing along with Accessories and footwear. But Hotel Travelodge offers food and bedroomsfacilities to the guests arrive at their hotel. The area in which River Island is currently serving isUK, Belgium, Malta, Kuwait, South Africa, Estonia, Ireland, Qatar, Peru, Sweden, etc. (Furey,Emmitt, and Wallace, 2017). But the Travelodge Hotel serves only in UK, Spain and Republic ofIreland.The comparison of these two companies that is river island and Travelodge are of different

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