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Section One Scenario:A:B:C: Business Overview 1.1 Business summary:Please write business outline. (who, what, where, When and how) Friends care home Ltd is the government owned 50 bed residential nursing home which has been just started and coming out of the special measures. In which all staff is new and hired on contract base after the takeover. This nursing home is currently having 21 residents which is due to the impact of COVID-19 outbreak. Moreover, the property and equipments of nursing home is in good state as all repaired and rooms has been refitted in last month. Along with this, it is on the lease of 25 years on its full insuring and repairing. 1.2 Describe your core product or service: in this the core product and service is room and broad to every individual which have been living there along with provides treatment service by the doctors and to the individual which are suffering from disease. Moreover, personal care which will includes dressing, bathing etc. there will be 24 hours emergency care will be available. In addition to this, social and recreational activities also be provided. 1.3 Your immediate and future business aims: the future business aims is to promote the way of life of residents which have been going to provides them opportunity to enjoy to the greatest extent possible, their rights which they should have as an human beings. Along with this, the company will aim to provides proper assistance which they have been need in their day- to-day life.
Raleway 1.4 Please state the amount of seed capital required and partner investment : (Up to a maximum of £40,000)
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Section Two Management structure. 2.1 Professional team skills: (Outline individual team members transferrable and professional skills as per your current CVs only). Strong interpersonal skills in which all nurse and caretakers should have some level of communication and interpersonal abilities through which resident feel connected and enjoy to the greatest extent. Patience and flexibility so that resident can be handle in better way. There are should be clinical skills so that if any emergency occurs will be handled in effective manner technology skills which has been involves the ability to use wide range of technology for monitor vital signs and maintain patients records effectively. 2.2 Each team member’s roles and responsibilities: production and service team: members in this team are responsible for providing services to residents which has been involves bathing, dressing etc. operational team: in this team, staff has been responsible for managing all day-to-day activities along with proper record of each residents and also manage daily basis expenses. Finance team: this team is responsible for finance of nursing home 2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills required and their roles and responsibilities. I believe that what is needed for our business is a person that has more than 5 years’ experience in order to take charge and give ideas which could help the business grow and expand.
JOB ADVERTISEMENT We're HIRING!! Healthcare servants (Full-Time)(Experience in domestic abuse min 3. Years) The healthcare worker will work for Vulnerable and Weaker population of society. You will be in a team responsible for being ready for families and individuals that need our help. People who have experienced weak health, sometimes struggle to find people to survive with well conditions, so we must be ready to listen and help people with the issues they may have. The employee must be available when needed. And the responsibilities are: Helping individuals, families, groups and communities develop their capacity and access to resources, including health insurance, food, housing, quality care and health information Facilitating communication and client empowerment in interactions with health care/social service systems Helping health care and social service systems become culturally relevant and responsive to their service population Helping people understand their health condition(s) and develop strategies to improve their health and well being Helping to build understanding and social capital to support healthier behaviors and lifestyle choices Training is provided for 7 days. The deadline for applying for vacancy is 25thMarch, 2021. Payand Benefits £1,000 per month 20 Days Annual Leave Pension Scheme Work Phones Contactus today If any of you are interested to join us or have any relative interested please contact us on the given mail id and address : info@4ThePeople.co.uk South Street, Ramford, London
Section Three The market/customer profile. 3.1 Describe your target market profile and where are your proposed customers based: The market of Nursing industry deals with providing providing a humane treatment to the problems of Human beings related to healthcare and diagnosis. The approach here is physical and psychological as well. In the context of nursing, it is well said that Doctors cure but nurses care. They are present in the first aid for patients when they arrive in hospital and they are the one engaged in providing post-treatment services and care. With the time, role of nursing have evolved and it has become both science and art. Friends care is the organisation which has been now captured by government. The company not only deals in providing healthcare services to people but also many range of social services to elder populations and disabled people. The they form most potential set of customers for Friends care. Since this the population of weaker section of society there presence could not be stated consolidated in urban areas. They are most likely to be present in countryside and suburbs. Being a governmental agency now, it is also a prior responsibility of Friends care to serve weaker regions and weaker sections of population in United Kingdom. It must work in order of their upliftment. 3.2 Describe your perceived competitive advantage/USP: The biggest competitive advantage available to Friends Care Ltd is that it is Governmental organisation now. When governmental organisation have a set of many responsibilities, there are many advantages as well available to them. The biggest advantage is they are securely funded by government. Where funding and its insecurity is biggest challenge for private players. A governmental organisation enjoys sufficient and timely payment of funds. Also all other work related to development of premises, availability of materials and accessories and many other important things are managed by Government only, in line of fulfilling its public responsibilities. Second big competitive advantage to Friends care Ltd is that, a pubic sector organisation is one that hardly needs any marketing. In case of Friends Care Ltd, marketing of the organisation is further helped by its motives of serving elderly and disabled section of society. This attracts a sense of respect from public. Thirdly, there is competency of staff. In Friends care organisation staff of nurses and midwives especially are working from many many years. Here, while serving a particular type of job in particular organisation have enhanced efficiency of staff remarkably. Fourth, a stable motive have helped Friends Care Ltd to achieve organisational efficiency as well.
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Section Four Marketing 4.1 Explain your market research with references, Using primary and secondary research. Provide a questionnaire with 5 suitable questions and state the objective of said questions. Questionnaire: Q1: Is the company fulfilling clients with the service provided? (a)Yes(b) No Q2: Is the organisation catering to the needs of the society? ______________________________________________________________________________________ (a)Yes(b) No ____________________________________________________________________________ Q3: Is the company profitable in the industry or not? ______________________________________________________________________________________ (a)Yes(b)No __________________________________________________________________________ Q4: Does the organisation use all the resources available with it in an effective way or not? (a) Yes, It does.(b)No, It doesn't Q5: Will people recommend this service to other people? If No, why do you think they will not? ______________________________________________________________________________________ ______________________________________________________________________________________ The primary data was collected by survey by asking people their views about the business idea so that the feasibility of the business can be checked. The secondary research was performed with the help of already available sources on internet and other printed media. The data of similar business and non-profit organisations were taken to assess the hindrances such business will face.
4.2 Competitor analysis (Based on your market research, analyse two key competitors and explain how your business will compete with them) (You may consider a SWOT here) Based on the market research conducted, key competitors standing before Friends Care Ltd in Care industry, can be considered as: Everycare (Hillingdon)- Everycare is the organisation dedicate and motivated for providing healthcare to adults. Besides it is a private organisation and Friends Care is governmental, Everycare have its own limitation. Care 24*7- Care 24*7 is the organisation engaged in providing all time independent and at home services of to patients. Friends care lags behind Everycare is offering additional services to its patients, like Home and accommodation. To achieve its goal of adequate social service Friends Care is must required to focus on this point. On the other hand, Friends Care can focus over diversifying its services to other weaker and vulnerable sections of society like Women and victims of heinous crimes as well.
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4.3 Marketing strategy (In support of your business social media campaign, describe your marketing and branding strategy, with reference to researched materials. Identify the most appropriate strategies,(You may consider a 4 or 7ps etc. ) Product: The company is dealing in healthcare services, consultation and other services which are required by mainly elderly and disabled people. Price: The organisation basically is run on funds, grants and aids of government. It is a governmental organisation so it does not charge abnormally high amount from the people who avail these services. Place: The Company is going to operate in countryside and rural sections of country, accessible by vulnerable sections properly. Promotion: Friends Care will be promoting through social media and capturing a wide audience. It is known thatmajority of the population uses social media, so this will capture these individuals’ attention. We will also be putting up posters and signs on official pages of company. 4.3b. How and where will you launch your product or service. As above information states, Friends Care will be making social media pages around 2 months in advance, to gain an audience of vulnerable sections and general public as well. Once it have started our social media pages, we will be personal messaging social media influencers and celebrities to ask for their help to spread the word, this will allow us to gain more followers and reach possible victims. We will also put posters all around London with our social media tags and numbers, allowing people to take pictures of the posters if they are in need to send them to someone in need. Some victims might not have social media, so having posters will allow them to find the number while they’re shopping or just out.
Section Five Operations and logistics 5.1 Premises and location.: 5.2 Equipment & Set up Costs and suppliers: ProductSupplierCost(£) Advance Rent/deposit RentGovernment2592 Social media logo development -11 Work Phones Purchased 2997 AdvertisementPublic Figures9000 5.3 Transport needs: We will have to lease a vehicle, most probably a van for maximum of£250 per month. 5.4 Legal requirements: Partnership Agreement etc. As the business will be owned and managed by three directors there will be a need of partnership agreement. The agreement must be formed to cite the liability of each owner as there will be no profit and all the receipts and donations will be used in the business only. 5.5 Insurance requirements: Business Insurance etc. Insurance will protect the business from uncertain losses which can occur when the equipments used by business turns out to be faulty and causes some loss to the business. 5.6Other required Certifications: The business will have to get registered its partnership deed with the respective authority. The employment guidelines must also be followed in order to maintain staff. 5.7Fixed monthly Costs as per cash flow:
ItemsCosts Interest on Loan ( 6% per year on £40,000)200 Salary and wages4000 Rent216 Utilities100 Vehicle lease250
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Section Six Costs and pricing strategy Product/service name ( Select a single unit)£300 Cost to your business per unit£306 Price you charge per unit£6 Profit margin (£)1.96% Profit margin (%) (Profit / Price x 100 = Profit margin) 2% Mark up (%) (Profit / Cost x 100 = Mark Up)£300 6.b Your Pricing Strategy: The pricing is based on the average cost involved in giving one unit of service. The business expects to get a nominal 2% profit from the sale of service.
Section Seven Cash Flow forecasts 7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s you’ve requested. (Please edit to suit your need) 7.1: Three-year projections, annual proposed sales and Net profit only
202020212022 Executive Director£32,000£35,840£40,697 Fundraising/grant coordinator£39,750£39,520£20,576 Mentor Recruitment Coordinator£36,250£36,620£25,454 Youth Referral Coordinator£15,000£52,420£63,454 Office manager£15,000£30,600£31,212 Totals £250,00 0£236,660£170,393 7.2 Notes and assumptions to cash flow and projections: Conclusion: The above business plan concludes that healthcare services are truly important for individuals who are going through certain physiological and health problems, it is social but provides the society with motivation to work with each other and care for each other. The above business plans further put light on the factors which are essential to operate a business like that of healthcare Services.
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References/Bibliography Ferioli, M. and et.al., 2020. Protecting healthcare workers from SARS-CoV-2 infection: practical indications. European Respiratory Review.29(155). Ran, L. and et.al., 2020. Risk factors of healthcare workers with coronavirus disease 2019: a retrospective cohort study in a designated hospital of Wuhan in China.Clinical Infectious Diseases.71(16). pp.2218-2221. Elshaer, N. S. M. and et.al., 2018. Job stress and burnout syndrome among critical care healthcare workers. Alexandria Journal of Medicine.54(3). pp.273-277. La Torre, G. and et.al., 2017, March. Knowledge, attitude and behaviours towards recommended vaccinations among healthcare workers. InHealthcare(Vol. 5, No. 1, p. 13). Multidisciplinary Digital Publishing Institute. Gon, G. and et.al., 2020. Reducing hand recontamination of healthcare workers during COVID-19.Infection Control & Hospital Epidemiology.41(7). pp.870-871.