Best Booster: Immunity Booster Drink for Fighting COVID-19

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Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
The business idea is initiated for the start-up is Best booster which is an immunity booster
drink which can be helpful for people to deal with infections and managing risk of contagious
diseases. The main reason behind this business idea is to help people to fight against COVID-19 and
provide them healthy products as well. COVID-19 is a life and death battle so best booster is
providing healthy beverage named Organwise in order to intensify immunity of people so that they can
minimise risk of COVID and enhance their immunity as well. The major focus of the drink is to boost
immunity of people so that to overcome from threat of COVID. The vision of the company is to
manufacture such organic drink which may help in minimising risk of virus infection and helps in
enhancing immunity so that to manage fight against COVID-19. On the other hand this drink prevents
a person to deal with various bacteria and viruses as immune system is defined as defensive part of the
body.
1.2 Describe your core product or service:
The major product of the company is organic drink which could help people to boost their
immunity and to create strength of fighting against COVID. The major drink named Organwise is
prepared by the company in order to give better immune system to their customers. The vital nutrients
for the products are Protein, fish oil, Vitamin A, D and C, probiotics and catechins. The company is
dealing only in immunity booster drink as in current time high market needs are existed for the same.
For this company is adopting prominent channel of distribution so that to deal with huge clientele in
short period of time.
1.3 Yourimmediate and future business aims:
Future business aim for Best booster is to provide better distribution system to
their immunity booster drink so that to minimise threat of COVID. This is seen that
people likely to get COVID when they have low immunity and this drinks leads them to
intensify their immunity. According to a survey conducted in June 80% of consumers
was facing fear of COVID in which 23% consumers were not getting enough vitamins
and supplements in order to deal with their this threat. So in order to deal with this
problem Organwise drink is prepared and for this company the company is targeting
those people who are aware regarding increasing their immunity. For this purpose 7
segments over the worldwide periphery is being selected including
WesternEurope,EasternEurope,LatinAmerica,NorthAmericaandAsia-
PacificexcludingAfricaandMiddle-East. Besides this target age for the company is 50-80
years as this age group generally laced with lower immunity system.
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)
The company is investing £40,000 as their initial outlay and willing to earn
Grossmargin of $320,000bytheendof2023.