Best Booster: Immunity Booster Drink for Fighting COVID-19

Best Booster is an organic drink that helps boost immunity and fight against COVID-19. The business aims to provide a distribution system for their immunity booster drink and requires a seed capital of £40,000.

Insert Business Name
Delete cover page where appropriate
Insert graphic or logo
Insert ID number

Table of Contents:

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
The business idea is initiated for the start-up is Best booster which is an immunity booster
drink which can be helpful for people to deal with infections and managing risk of contagious
diseases. The main reason behind this business idea is to help people to fight against COVID-19 and
provide them healthy products as well. COVID-19 is a life and death battle so best booster is
providing healthy beverage named Organwise in order to intensify immunity of people so that they can
minimise risk of COVID and enhance their immunity as well. The major focus of the drink is to boost
immunity of people so that to overcome from threat of COVID. The vision of the company is to
manufacture such organic drink which may help in minimising risk of virus infection and helps in
enhancing immunity so that to manage fight against COVID-19. On the other hand this drink prevents
a person to deal with various bacteria and viruses as immune system is defined as defensive part of the
body.
1.2 Describe your core product or service:
The major product of the company is organic drink which could help people to boost their
immunity and to create strength of fighting against COVID. The major drink named Organwise is
prepared by the company in order to give better immune system to their customers. The vital nutrients
for the products are Protein, fish oil, Vitamin A, D and C, probiotics and catechins. The company is
dealing only in immunity booster drink as in current time high market needs are existed for the same.
For this company is adopting prominent channel of distribution so that to deal with huge clientele in
short period of time.
1.3 Yourimmediate and future business aims:
Future business aim for Best booster is to provide better distribution
system to their immunity booster drink so that to minimise threat of COVID. This
is seen that people likely to get COVID when they have low immunity and this
drinks leads them to intensify their immunity. According to a survey conducted in
June 80% of consumers was facing fear of COVID in which 23% consumers were
not getting enough vitamins and supplements in order to deal with their this
threat. So in order to deal with this problem Organwise drink is prepared and for
this company the company is targeting those people who are aware regarding
increasing their immunity. For this purpose 7 segments over the worldwide
periphery is being selected including
WesternEurope,EasternEurope,LatinAmerica,NorthAmericaandAsia-
PacificexcludingAfricaandMiddle-East. Besides this target age for the company is
50-80 years as this age group generally laced with lower immunity system.
1.4 Please state the amount of seed capital required: (Up to a maximum
of £40,000)
The company is investing £40,000 as their initial outlay and willing to earn
Grossmargin of $320,000bytheendof2023.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
In terms of boosting business after impacts of Covid-19, it is important to make effective teams and
groups within organisation so as to obtain business objectives.
Teams members needs to posses group skills such as effective communication and convincing skills
that has prominent impact in influencing customers for make a purchase, leadership skills so as to
enhance employee’s moral and motivate them for better performance and productivity. Team members
also need to have effectual financial managements and marketing, selling and customer dealing skills
& knowledge so as to balance business operation and eliminate the impacts of Covid-19 over business
performance.
2.2 Each team member’s roles and responsibilities:
For accomplishment of future objective of business in effective manner it is important for members of
each group to perform their roles and responsibilities in effective and efficient manner. There are
different roles for teams members like execution of all tasks and duties assigned by top management
within specified schedules and obtain required standard of performance. Teams members are also be
liable to maintain cooperation and coordination with teams in order to achieve daily, weekly or
monthly targets. Another important responsibility of members of teams or groups is to work for
common business objectives over personal motive.
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
Skill gap is refers as the difference between skill which is acquired and desired skills. Skills plays
significant role in effective achievement of tasks and duties assigned to members of every team with
setting of some performance standards. There is a lack of essential skills between members of group
that creates barriers for success of business idea. For instance lack of strong project planning needed
for successful accomplishment of business goals, delegation of tasks as per required skills & interest
of employees, lack of proper time management may leads to failure of business plans. Another
important skill lacks in business is problem solving and networking skills. Thus, for successful
business plan it is important to built greater skills between team members.

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
The target group of customers for Best Booster is not limited to specific category of people or
demographic. For instance target customers of it can be male or female from any group. The main
focus of best booster is to provide juice for old people from the age category between 50-80 years old
as their immune systems are weaker. The impact of aging on immunity is flaws over several levels for
instance dismissed functions of lymphocytes in lymphoid tissues, minimise production of B&T cells in
thymus and bones marrow. As results people fails in responding towards immune challenge as
vigorously as the young. So as to make future business plan successful Best Booster targets people
from old age due to their weak immune system.
3.2 Describe your perceived competitive advantage/USP:
Major competitors of Best Booster are LLC, James White Drinks, Evolution Fresh, Santa Cruz
Organic, Suja Life, Uncle Matt’s Organic, Parker’s Organic Juice Pvt Ltd and some more that are re-
owned players. Use of essential vitamins in best Booster drinks helps to gain competitive benefits
over rivalries. These essential vitamins includes proteins, fish oil, vitamin A, C, D, probiotics and
catechins that has prominent impact over human health and leads to stronger immune systems of
people.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
The most suitable market for Best Booster is London borough of Redbridge in order to establish
business start-up in front of mankind who are seeking for organic drink constantly in order to boost
their immune system. This is best place to find customers for whom product is made. On the basis of
regional segment of market the organic juice market is divided into 7 segments throughout the world
such as- Eastern & Western Europe, Latin America, North America, Asia Pacific Excluding Africa
and Middle-East. Currently demand for immune booster drinks is increased in UK, US, Germany,
France, India & China due to huge impact of Covid- 19 in health of general public of respective
nations. Research for start –up should be based on both secondary data so as to save the time and cost
of business based on questionnaire that contains some questions asked to target customers.

4.2 Competitor analysis
(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
Competitors of Best Booster
Santa Cruz Organic: It is organic is a pioneer organic brand was known as first company who offers
customers a wide range of organic drinks since1972. Known for healthy and economic benefits to
organic agriculture. Best Booster faces strong competition with it due to higher product and service
offerings of it towards potential customers.
Uncle Matt’s Organic Inc.: It is nation’s organic orange juice company based in California and
developed in 1970. It offer natural food and drink products to customers from more than 20 years. It is
associated with aim as to growing a healthy generation through organic forming. It is also a strong
competitor of Best Booster drinks for strengthen immune system of people.
Best booster have significant benefits in order to take competitive advantages over above competitors
as well as some local competitors are strengthen with following swot analysis:
SWOT Analysis
Strength
 Offering of affordable goods and
products.
 Having skilled & capable leaders with
effective motivating capabilities.
 Suitable locations for creating awareness.
 Unique & first producer.
Weaknesses
 Capital investments are not much good.
 New star-up consumes a lot of time.
 Requirement of recruiting staff & give
training to them.
Opportunities
 The aim of business is to fight with
Covid-19 that brings huge opportunities.
 Coming with positive change in lifestyles.
 Generating employment for East London
leads to growth opportunities.
Threats
 Entry barriers are high due to huge
investment times and efforts.
 Intense competition within sector brings
threats.

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc.)
Marketing mix:- it consists of four elements that plays significant role in successful start-up of
business in order to enhance market share and profit of business. These elements are considered as
follows:
Product: In terms of successful implementation of this business strategy include use of proteins and
vitamins in its product and goods in order to save the health of people and strengthen their immune
system.
Price: As per prices strategy Best Booster aim as to focus on affordable prices so as to make everyone
easy to boost their immune system and stay healthy even in old age. This helps in rising customer base
and sales volume.
Place: According to place or distribution strategy Best Booster focuses on easy and affordable
availability of its goods & products that raises market share as well as customer base.
Promotion: Another significant element of marketing mix of business based on effective promotional
strategies such as advertisements, direct selling, online marketing tools like websites so as to make
product available at everywhere.
4.3b. How and where will you launch your product or service.
The aim of business start-up is to launch or introduce its product “organise immunity booster” within
next years through the medium of social media or launching it in local magazines.

Section Five
Operations and logistics
5.1 Premises:
For successful implementation of activities related to business start-up needs to purchase building and
machinery in order to start production and display of respected product.
5.2 Equipment& Set up Costs:
Product Amount Cost.
Building $5,00,000 $50,000
Machinery $2,00,000 $20,000
Rent $100,000 $10,000
Furniture $50,000 $5,000
Land $5,50,000 $55,000
Total $14,00,000 $1,40,000
5.3 Transport needs:
For delivery of goods and products from manufacturing to display in offline stores requires road transport
medium and distribution from stores to customer needs 20 local distributors.
5.4 Legal requirements:
In to implement business start-up successful it is important to make legal agreement based on partnership
with other stronger brands.
Partnership Agreement etc.
5.5 Insurance requirements:
Best Booster needs business insurance in order to secure it from disasters and claim in case of accidents,
it should also focus on insurance for labours safety who works under huge risk.
Business Insurance etc.
5.6 Other required Certifications:
For ensuring legal security and showing honesty towards product Best Booster needs to get certificate
from legal agencies in order to have a legal proof for genuine work for society interests.
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Mortgage $85,000
Rent $70,000
Property taxes $35,000
Tenant insurance $20,000
Utility bills $17,000
Lease $57,000
Vehicle insurance $25,000

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) Organise Immunity Booster
Cost to your business per unit $ 1,40,000
Price you charge per unit $40,000
Profit margin (£) $3,32,000
Profit margin (%)
(Profit / Price x 100 = Profit margin)
$8,300
Mark up (%)
(Profit / Cost x 100 = Mark Up) $2,371
6.b Your Pricing Strategy:
The price strategy for the project is lower pricing strategy based on affordable prices and mandatory discounts based on time and requirements of business
plays significant role in attracting customers.

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar
y
Februa
ry
March April May June July Augus
t
Sept Oct Nov Dec Tota
l
Sales 1:
Loan $10,00
0
$12,000 $13,00
0
$14,00
0
$15,00
0
$16,00
0
$17,00
0
$18,00
0
$19,00
0
$20,00
0
$21,00
0
$22,00
0
Investment. $9000 $9500 $10,00
0
$10500 $11000 $11500 $1200
0
$1250
0
$1300
0
$1350
0
$1400
0
$1450
0
Total Sales: $5000 $5500 $6000 $6500 $7000 $7500 $8000 $8500 $9000 $9500 $1000
0
$1050
0
SET UP COSTS
TOTAL
$3000 $5000 $7000 $9000 $11000 $13000 $1500
0
$1700
0
$1900
0
$2100
0
$2300
0
$2500
0
Direct Costs: $250 $300 $350 $400 $450 $500 $550 $600 $650 $700 $750 $800
Materials. $30 $50 $70 $90 $100 $120 $130 $125 $140 $150 $170 $190
Stock. $20 $30 $40 $50 $60 $70 $80 $90 $100 $110 $120 $130
Additional Staffing $25 $27 $29 $31 $33 $35 $37 $39 $41 $43 $45 $47
TOTAL Direct
Costs:
$325 $407 $489 $571 $643 $725 $1097 $854 $931 $1003 $1085 $1167

Fixed Costs: $2500 $3000 $3500 $4000 $4500 $5000 $5500 $6000 $6500 $7000 $7500 $8000
Salaries 1 $45 $50 $55 $60 $65 $70 $75 $80 $85 $90 $95 $100
Rent. $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75 $80
Rates $20 $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75
Staff Wages. $15 $17 $19 $21 $23 $25 $27 $29 $31 $33 $35 $37
Utilities/Gas/Elect $10 $12 $13 $15 $17 $19 $20 $21 $23 $25 $27 $29
Phones. $5 $7 $9 $11 $13 $15 $17 $19 $21 $23 $25 $27
Freight & Postage $3 $5 $7 $9 $11 $13 $15 $17 $19 $21 $23 $25
Stationary. $4 $5 $6 $7 $8 $9 $10 $11 $12 $13 $14 $15
Promotion & Ad. $8 $10 $12 $14 $16 $18 $20 $22 $24 $26 $28 $30
Website. $10 $12 $14 $16 $18 $20 $22 $24 $26 $28 $30 $32
Accountant $50 $60 $70 $80 $90 $100 $110 $120 $130 $140 $150 $160
Legal $20 $30 $40 $50 $60 $70 $80 $90 $100 $120 $130 $140
Transport $10 $15 $20 $25 $30 $35 $40 $45 $50 $55 $60 $65
Vehicles $20 $25 $30 $35 $40 $45 $50 $55 $60 $65 $70 $75
Insurance $10 $15 $20 $25 $30 $35 $40 $45 $50 $55 $60 $65
Maintenance $5 $10 $15 $20 $25 $30 $35 $40 $45 $50 $55 $60
Computers. $7 $8 $9 $10 $11 $12 $13 $14 $15 $16 $17 $18
Misc. $5 $7 $9 $11 $13 $15 $17 $19 $20 $21 $22 $23
Loan repayment. $250 $270 $290 $310 $330 $350 $370 $390 $410 $420 $430 $450
Interest on loan. $25 $27 $29 $31 $33 $35 $37 $39 $41 $42 $43 $45
TOTAL: 3017 3637 4232 4825 5418 6011 6603 7195 7787 8378 10159 9551
Sub Total: Fix +
Direct Costs.
3342 4044 4721 5396 6061 6736 7700 8049 8718 9381 11244 10718
Net Profit: Sales –
Sub total
1658 1456 1279 1104 939 764 300 451 282 119 -1244 -218
7.1: Three-year projections, annual proposed sales and Net profit only

7.2 Notes to cash flow and projections:
Cash flow preparation is important in order to balance the changes occurs in cash position within successful operation of project and ensure effectiveness
in smooth operation of business statement.
Conclusion:
As per above project it is summarised that a fruit is a best medicine with having effective healing properties for protecting human body from illness,
harms and diseases. During this time of pandemic Covid-19, building strong immunity is significant for boosting physical and mental well-being of
human specially in testing at this pandemic time. Thus, the above plan for business start-up is based on drink “Organwise” made with organic raw
materials containing all the essential vitamin supplements that affects human body in significant way that is helpful for strengthen immune system.

References/Bibliography

Appendix