The Impact of Intelligent Personal Assistants on Retail Industry: A Study

In this research we will discuss about video & disruption report and below are the summaries point:- Intelligent personal assistants (IPA) are software designed to provide assistance with basic tasks through natural language. IPA has impacted the retail industry by helping to determine customer needs and reaching maximum customers. IPA saves time and money, helps with outsourcing, and decreases the need for human interaction, which can lead to unemployment.

Running head: VIDEO AND DISRUPTION REPORT ASSIGNMENT
THE POTENTIAL IMPACT OF INTELLIGENT PERSONAL ASSISTANTS
ON THE RETAIL INDUSTRY
Name of the Student
Name of the University
Author Note

1VIDEO AND DISRUPTION REPORT ASSIGNMENT
Part 1: Research
Intelligent personal assistant is basically a software that has designed with the aim of
providing people with assistance for the basic tasks by providing basic information with the
use of natural language. IPA uses online resources for answering the questions related to
sports, weather and many more. Retail industry are associated with purchasing merchandise
from manufacturers in large quantities. The intelligent personal assistant has impacted in a
great way towards the retail industry. This has helped to determine the need of the present
customers and act accordingly. Thus huge benefits can be achieved with the use of intelligent
personal assistant in the retail industry. This has helped to reach maximum customers. Thus it
can be stated that the intelligent personal assistant gas found a great importance in the retail
industry.
Part two: Brainstorming
The technology helps in easy search and provides quickest result with the use of
online resources. This will help the people associated with the retail industry to understand
and search for the most desired product quickly. Apart from this industry, IPA has a great
importance in other industries. This helps in retail industry, in business sector, in health care
and many more. The best personal assistance applications are Amazon Alexa, Siri, Google
Assistant and Dragon Mobile Assistant. With the brainstorming of this application it becomes
easy to determine the beginning stages of applications. This application helps in the growth
of the industry. The main impacts of this technology is that it saves time and money of the
industry and helps in outsourcing. With the help of this technology the user can easily obtain
their utilities and can get to know more about the products. This will help the retail industry
to search about the products. Moreover this will help in providing better transport with quick
access over the road maps. Each tasks can be performed efficiently. However with the use of

2VIDEO AND DISRUPTION REPORT ASSIGNMENT
IPA the need of human interaction has decreased this will eventually lead to unemployment
of the workers as the number of working staff will reduce.
Part three- Regulations and Ethics
Lawrence Lessig regulation is used for identifying the four forces that includes
constraints that are law, social norms, architecture and market. The four factors that are
associated with the retail business includes time, resources, stakeholders and easy navigation.
The main impact of this technology is that it helps to search the resources quickly and
allocate based on the need of the customers. The working is performed ethically as every
architecture performed by following proper norms and regulations. The one major impact
includes the impact on job of the people. This also becomes difficult to recognize the future
of retail industry. This will also sometimes effects the employees and customers. The ethics
are generally related to the way jobs are getting replaced with the intelligent personal
assistant.
Part four – disruption
In order to avoid the impact faced with the implementation of this technology it
becomes important to introduce proper training structure that will help in encouraging the
peoples associated with the firms. This process needs to implement proper training frequently
so the people can get associated with the system properly. This process will indulge
involvement of employees and the trainers those are going to train them for the smooth use of
the newly developed technology. The changes that are going to come is the working will
become more efficient. The major components of a process includes control unit, proper
registers, internal clock and an arithmetic and logic unit. As the working of automated
Intelligent Personal Assistant is associated with mobile software and can perform he tasks
that will remove the nee of an individual. Thus the impact will remove the need of an

3VIDEO AND DISRUPTION REPORT ASSIGNMENT
individual. This operates with the ability to access information, user input, location
awareness, and also can describe the variety of online sources. The main impact is that it will
affect the working and retail business as the people associated with the system gets effected.
The Intelligence personal assistance will remove the need of human beings. This will affect
the processing of the retail industry.
Part five: transcript
In this assignment I am going to discuss about the impacts of intelligence personal
assistance on the retail industry. The intelligent personal assistance is basically a software
based program that aims at performing a tasks on the behalf of individual. This will remove
the need of human efforts and uses online resources for providing the search results. Retail
industry mainly deals with the aim of providing benefits towards their customer. They
directly work with the merchandise for performing their business. With the implementation
of IPA in retail industry the need of the employees with decrease and thus will create an
impact over employment rate. There are several ethics associated with the use of these
technology. Implementing such a technology will eventually lead to the violation of ethics.
Apart from this, I have described about the Lawrence Lessig regulation for determining the
impacts associated with intelligence personal assistance. This are mainly used for the purpose
of identifying the four forces that includes constraints that are law, social norms, architecture
and market. The four factors that are associated with the retail business includes time,
resources, stakeholders and easy navigation. In this assignment I have included the process
through which the impact can be changed and benefits can be driven properly.

4VIDEO AND DISRUPTION REPORT ASSIGNMENT
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