The Relevance of Cloud Computing to Large Scale E-commerce in Turkey

The Relevance of Cloud Computing to Large Scale E-commerce in Turkey 1
The Relevance of Cloud Computing to Large Scale E-commerce in Turkey
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The Relevance of Cloud Computing to Large Scale E-commerce in Turkey 2
The Relevance of Cloud Computing to Large Scale E-commerce in Turkey
It is 2019 and the manner in which ecommerce market themselves is evolving at a high
rate. Many business are now paying more attention to digital channels for economic reasons.
Cloud computing is a fairly new technological innovation but a flourishing one in Turkey.
International Data Corporation reports that the cloud services in the country has become the
ecommerce’s major economic driver. According to Computerweekly (2013), SME highly
embraced cloud computing in 2013, this is mainly because the corporate is more flexible while
their human resource and IT infrastructure are more inadequate. For that reason, cloud
computing can be an opportunity for ecommerce in Turkey to access high quality IT services
with a relatively low investment. However, besides its immense benefits, should it be the way to
go for large scale online business and complex organization scenario?
On the high scaling growth in ecommerce sector in Turkey, the country has a conscious
consumer profile that quickly cope with the digital environment and this can be proven by the
large global ecommerce and retail business corporations that have been entering the country with
the aim of exploiting this potential. Moreover, the foreign players investment in the country is a
clear indication that the country’s ecommerce sector and national economy have a very huge
growth potential. With that said, adoption of cloud computing could be the route of execution
towards leveraging this potential.
Cloud computing
This paper seek to answer the above question. However, before that, we will take a quick
glance on cloud computing. Cloud computing technology is an innovation that has established
itself in the current generation of information technology and business (Langmead, and Nellore,

The Relevance of Cloud Computing to Large Scale E-commerce in Turkey 3
2018, pp.208). Seeking to reduce the operation cost and capitals, business corporations often
install the resources which are essential to run its applications. However, this is significantly
different in cloud as far as its specific technology and their implementations are concerned.
Cloud technology, instead, provide three services namely Infrastructure as a service Iaas,
software as a service SaaS, and platform as a service PaaS.
Infrastructure as a Service IaaS provides its consumers with storage, information
processing, network, among other important computing resources where a user can be able to run
and deploy the arbitrary software including applications and operating systems. This platform
does not allow its users to control the cloud infrastructure but they have capability to control
operating systems, the deployed application and storage. Platform as a service PaaS on its side
allow its users to leverage the user created or acquired applications (Colajanni, and Daniele,
2019, pp.1-21). The consumers, however, cannot manage or control the underlying cloud
infrastructure, thus they have limited control. Software as a service SaaS, however, allow its
consumers to use the applications that already available in the cloud. The users can access the
applications through thin client interfaces like web browsers but they does not have control over
the underlying cloud infrastructure. These services guarantee promising outcome when exploited
by large business. Not only small scale ecommerce are leveraging these services to access the
resources to run their business, large scale business have also joined cloud due to its
overreaching benefits.
The benefits of cloud computing
In the first place, ecommerce and cloud computing are two catchwords. The two words
are widely known due to the fact that they are cost effective. From economic view point,
implementing cloud computing saves business the cost of infrastructure. Large scale ecommerce