Business to Consumer (B2C) E-commerce Model for Marketing and Cart Services

BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
CART SERVICES
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Business to Consumer (B2C) E-commerce Model for Marketing and Cart Services
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BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
CART SERVICES
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A. THE MEANING OF E-COMMERCE
Among a wide array that constitutes eCommerce business, a Business to Consumer
(B2C) model will be the priority of this paper. It suffices the research's need to scrutinize the
various pros and cons of an online commercial occurring between a willing buyer and suppliers.
Delving into the problems faced at Sam's Office Plants located at Melbourne CBD, various cat,
and marketing techniques of eCommerce B2C model will be looked into. It is associated with
dealings and incorporation within businesses as well as consumers. Huseynov and Yıldırım,
(2016) assert that based on an online infrastructure of trading practice, it conveys appropriate
retail. Therefore, the model draws excellent extents and innovation relative to the growth of the
Internet and offices in the operated three locales around Melbourne.
The different models of the system; Iaas, Saas
Since Sam's B2C model uses the e-commerce platform as a means of directing sales to
offices, an understanding of the three deployment models is significant. As cloud server
providers, Infrastructure as a Service (IaaS) integrate resources in an Application Programming
Interface (API). Therefore, it enables consumers to directly interact with the company's server
and storage systems in a scalable maxim. Through the system, the company is capable of
building a virtual data center which allows cloud access. Secondly, platform as a service (PaaS)
refers to software where the business can be developed and deployed to give customers an
operating environment (Ferrada et al., 2016 Ferrada pp.302-309). It is implemented as server
software or operating system and may extend to internal hardware as well as network base. The

BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
CART SERVICES
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model levies users of all scalability practices by allocating it to business' capability to develop
applications suiting the product or promoted service. Lastly, the Software as a Service (SaaS)
model enables a central point of access to server deployed software. As such, all client access
cloud services having allocated all management tasks to third-parties.
How the Saas system work
Being a web-based platform that provides offices with plants for interior décor, Sam's
Office Plant requires implementation pursuits of SaaS (Paris et al., 2018 pp.92-105). The
primary goal behind it is always achieving improved loyalty plans, increasing the brand's capital
and rates of redeeming them. The practice integrates all software solutions through the internet
as likened to the downloading option. SaaS annihilates the need for a physical version of the
software by businesses through internet connectivity. Similarly, a priceless factor by the model is
based on clients' ability to pay wherever they are using the structure. The model brings down re-
investment costs as well as improves the efficiency of use among teams required to have the
software, by subscribing for relevant departments only.
B. BENEFITS OF E-COMMERCE B2C MODEL
A great benefit posed by E-Commerce involves its power to work from any location as
long as there is a connection to the internet. According to those mentioned above, a low initial
investment makes it possible for a company to purchase. Verily, the organization is levied of
costs around the acquisition of hardware or fees because E-Commerce is accessed via the
internet. The model is convenient to its subscribers as most of its products are categorized in a