Success Story of Zara Overview 2022

THE RETAIL GIANT-
ZARA

OVERVIEW OF THE
COMPANY
One amongst the largest international fashion firms.
Part of Inditex group which is considered to be as amongst world’s largest distribution groups.
Headquarters at A Coruna, Spain.
First store of the company was opened in the year 1975.
Zara launches almost 10,000 mew designs every year.
Unique policy- Zero advertising, major percentage of revenues invested in opening more stores around the world.

SUCCESS STORY OF ZARA
Secret of success- take on
apparels.
Notion- Fashion changes each
and every day
Motive- To keep up with the
changing fashion
Policy- The stores restocks its
apparels twice in a week.
Updates- Frequent changes in
trends and designs.

NEW PROJECTS OF THE
COMPANY
Zara launched first pop-
up store exclusively for
online orders in the city
of London.
Inditex unveiled the store
of tomorrow featuring
innovative technology.
New improvements to
enhance customer
experience.
New store will provide a
variety of Zara’s
womenswear and
menswear on the online
platform.
Customers can receive
their products on that
very day.
Implemented easy
payment system,
operated via Bluetooth.