Research Methods and Design Analysis

This assignment provides a comprehensive overview of research methods and design. It covers various methodologies, including qualitative and quantitative approaches, and highlights the distinction between formative and summative assessments. The document also explores evaluation research methods and uses examples to illustrate their application in practical settings. It delves into specific research areas like social research, international code of nomenclature, and consumer behavior studies.

Research Project

Table of Contents
Introduction......................................................................................................................................3
1.1 Topic to be discussed in the research.....................................................................................3
1.2 factors influencing the selection of the research report..........................................................4
1.3 Critical review of the report...................................................................................................5
1.4 Social media research proposal .............................................................................................6
1.5 Appropriate plan and procedures for the research on social media affect consumer choices
in reference to ASDA company . ................................................................................................6
Task 2...............................................................................................................................................7
2.1 what are there sources required to carry out your research and what is the relationship
between research resources’ and the ‘research question or hypothesis’?....................................7
2.2 Questionnaire ........................................................................................................................8
2.3 Record the collected data from participants in the form of a frequency..............................10
Task 3.............................................................................................................................................20
3.1Which evaluation type is more appropriate for the research? ..............................................20
3.2Analyse the result and show them by using frequency and percentage calculations............21
3.2 Make recommendations and justify the answer. .................................................................22
3.3 Present the results and recommendations of the research in a report form and present it.. .22
REFERENCES..............................................................................................................................24

Introduction
Social media is the biggest digital market a company promote firm’s product and services.
Today, the role of social media platform is having a great significance on the business and its
long term profitability. There are various online media such as Facebook, Instagram and You
Tube etc. It can help to update and provide relevant information which are related with the
products and services (Barbanti and et.al., 2014). Through such media platforms they can also
conduct market research and feedback which can help to get customer changing needs and
demand so that they can make their products and services in an appropriate manner. The role of
Innovation and technology is too important which can help to increase their sales and market
revenue which can leads to increase profitability of the business which is one of the common
goal for each and every business unit. The present report is based on the Tesco which is one of
the leading retail business organization. They provide wide range of products and services in an
effective manner. the main purpose of this report is to understand the concept of the social media
in the marketing activities and its impact on the business performance.
Task 1
1.1 Topic to be discussed in the research.
The social media having a large impact on the consumer and its communication tools. There are
various aspects which need to be covered in the research. These chapter can be:
Title: In context of 'importance of social media in Business' and impact of social media on
business or 'Why social media is effective for Tesco”
Abstract: Social media help to connect company to its consumers an d before going on success,
failure and impact of social media on Tesco. First we need to understand what is social media.
Social is e-communication (electronic communication) that help connect one person to another
person and help to connect company to its consumer (Bell, 2014). Social media help to Tesco in
raising website in traffic, set up conversions, increasing brand awareness, developing a brand
identity and positive brand association and improving communication and connection with main
audiences. Social media is very important in Tesco marketing which is done by various social
media sites that help to aware about the company products and services to consumers and these
social media sites are Facebook, twitter, Instagram, Linked-in, Pinterest, YouTube, Reedit and
many more and its include success, failure and impact on Tesco

Research content: Content strategy focus on research and planning. Its give the details and the
proof to know company give importance on content that company audience.
Research question: Research question is an inquiry into a special problem and it is internal step
in project. It is internal research that help to identify the affect of social media on Tesco.
Research methods: To explain of statistics and important to know about experimental structure.
There are two methods and these are quantitative and qualitative research method (Doyle and
Timonen, 2010).
Significance of the report: It help to identify why research research is important and help to
giving proof for the project.
Interpretation: We write interpretation after the analysis all collecting data and it is an short
conclusion. That help to tell what you get after the analysis the data.
Recommendation: this is important to explain and define the results more effective manner tha
help to well determine the project.
Conclusion: In which show short summary about what information and results we get from
project such as show the result of negative and positive impact of social media on Tesco
(Ellingsen, Størksen and Stephens, 2010).
1.2 factors influencing the selection of the research report
There are various factors which having a large impact on the selection of the report.
1. Popularity: Social media help to consumer to find there products and services online and
help of social media sites they can order and become so popular and trendy to buy online
and social media also help to raise brand image (Stevens, Hussein and Manthorpe, 2012).
2. Broadness: Help of internet company can easy to access and gathering the consumers.
data.
3. Is it worthy for the society: Yes, it worthy for society because help of internet they get
information about the company's product and service
4. Project success criteria: Many people interested to fill several feedback in which they
interested so help of internet company can fill online feedback through consumers.
5. Project success factor: these are the success factor of the research project and it is online
feedback and different method of research. And it help to write appropriate conclusion.
So project success factor is important (Frith and et.al, 2010).

6. Easiness in collecting data: help of surveys company can easy to gathering the data.
There are many websites available in which large number of people purchase on daily
basis and help of those websites we can collect the data. Internet is effective medium for
collecting the data (Snyder, 2012).
7. Analysis of the data: after collecting the data they analysis data to get various results
which they want to know and there are many methods to analysis data. It can statistical
and it can be based on surveys
8. Efficiency in gathering data: this is very effective techniques. So collecting the data
various websites where most number of people purchase and thes data help to making
research easy and effective and after analysis the data it provide most important
information (Frith and et. al., 2010).
1.3 Critical review of the report
According to the …. The social media is one of the most suitable platform for establishing and
promotional aspects. The social media is providing various tools and techniques which can be
used by the company in an effective manner. on the other hand, according to the … social media
tools are helps to maintain the relationship the firm’s stakeholders such as employees, customers,
suppliers, government and community. There is various information which required to share with
its stakeholders so that they can motivate and it can create an ideal image of the business
organization in the market. The main aim of the social media platform and its impact on the
customer choices.
According to report of the Deloitte it is determine that most of the customers are influenced by
the social media. In the present scenario, most of the business organizations it can be large or
small are using such platform in to their business (Silverman, 2011). Day by day the number of
internet users are growing they also active on the social media. Therefore, large number of
business units are target their customers through social media and try to advertise their products
and services in an effective manner. Digital media offers business and provide the opportunity
which can be utilized the volume of the business and also help to rapidly increasing the sales of
the business unit. Whereas, there author feels that social media create the product popularity and
use as the way of communication. It having the impact on the buying decisions which are
directly linked with the firm future growth (Hanauer and et.al., 2012).

1.4 Social media research proposal
It is essential for the researcher is that to before conduct the study to make an effective and
appropriate research proposal. A research proposal is a kind of summary of the overall report
which are going to be studies and analyses. It can help to provide the grief of the reports which
having a great significance in the business. In the context of social media research the proposal is
given below:
Background of the study: This is one of the major chapter of a research report which is related
with the introduction about the topic and its other factors which are going to be discussed. There
are two part of this report one is related with the overview of the research and another one is
related with the company background.
Objectives of the study: This is another part of the study which is related with the aims and
objectives of the report. This is one of the significant part where the researchers required to
analyses and evaluate their aims and objectives so that they can make these objectives in an
effective manner (Kirkova and et. al., 2011).
Data collection methods: This is another factors which is related with the data collection method.
In a research report there are two types of data can be used in a report. One is primary data which
can having a great significant of the business. on the other hand, secondary data which is related
with the various information which can be collected by government and other organizations.
Data analyses and interpretation: In the part of the research where the researchers are using
various tools and techniques in order to interpret these data which having a great significance. It
can help to provide the appropriate solution which can help to meet the organizational objectives.
Conclusion and recommendation: This is last chapter of the report which is can provide the
overall conclusion of the report. On the other hand, there are various recommendation which can
help to improve the business performance in an appropriate manner so that they can achieve their
desired goals and objectives (O'Leary, 2013).
1.5 Appropriate plan and procedures for the research on social media affect consumer
choices in reference to ASDA company .
S no. Activities Time consumed in the process in days
1 introduction 2

2 Literature review 5
3 Data collection 4
4 Data analysis 1
5 conclusion 1
According to this research project we have plan to attempt following research on the
topics with references to Tesco a retailer market company. In the first segment which is
introduction of the plan in this we would give a small summarised view about the retail industry
and than we describe about the Tesco company this company will have market share in retail
industry. Tesco use various marketing tools just to attract large number of customers towards
their industry.
Under the second segment which is literature review in this we would collect information about
different ways of social marketing of the product and services. Then we identify the media which
is followed by the Tesco to market and advertise their product.
And then third segment is data collection which is done by the making of questionnaire and fill
the questionnaire by the customers.
Fourth segment is data analysis in which data is analysed by various processes in this graphical
representation of data is included.
and last segment is conclusion in this we have to concluded that the hypothesis is correct by a
given amount of percentage.
Task 2
2.1 what are there sources required to carry out your research and what is the relationship
between research resources’ and the ‘research question or hypothesis’?
There are various resources need to carry out the research report on the topic. Research report is
the summarised report of any research work in which information about different social media
which give opportunity to various companies to advertise their product on their website
(Langlois,and Lapointe, 2010). In this all the social media application like Facebook, Twitter,
Instagram,You tube and various other applications are include it provides very easy way to
advertisement. Tesco mainly use modern way of advertisement according to the modern world

most of the population uses these kind of social media and didn't use old media's like newspaper,
template etc. the company can use various ways of advertising by which they can advertise their
product on social media like on Facebook, Instagram, twitter, the Tesco has to make it's web
page in order to advertise their product and they use different colour symbol for name of the
company which refers legitimacy of the web page. Tesco use you tube for advertising in which
the company need to have a web profile on which the company can upload a video for
advertisement of their product. Company can easily upload as many videos as they want and it
will depend on views and company can earn from you tube also. Researcher has to collect so
many data form various resources (Neuman and Robson, 2012). In Tesco research data is
collected from two sources both primary and secondary for collection of primary data Tesco
have to produce a questionnaire and ask people to fulfil that questionnaire. And for collection of
secondary data they may use various internet and social website as well. Research hypothesis is
making hypothetical question which a researcher need to answer (Lok, 2010).
2.2 Questionnaire
Questionnaire
Name
Age
Gender
Mail Id
Phone number
Q1) which social media you use on a regular basis ?
 You tube
 Facebook
 Twitter
 Instagram
 All of the above
Q2) How much time you spend on social media ?
 Less than 20 minutes
 20 to 60 minutes
 60 to 90 minutes

 More than 90 minutes
Q3) According to you is it easy to find out any product on social media ?
 Yes
 No
Q4) Do you agree that searching on social media is easier than the newspaper ?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q5) To whom you consider while online shopping ?
 Parents
 Friends
 Neighbours
 Siblings
Q6) Do you search about product detail before making a purchase ?
 Always
 Sometimes
 Rarely
 Often
Q7) What encourage you to be interested in social media ?
 Friends
 Peers
 Own decision
 Others
Q8) Through which medium you use social media ?
 Mobile phone
 Laptop
 Personal computer
 Others
Q9) Since How long you been using social media ?
 1 year

 3 year
 5 year
 More than 5 year
Q10) Any recommendation ?
2.3 Record the collected data from participants in the form of a frequency
Q1) which social media you use on a regular basis ?
s. no Respondents
You tube 5
Facebook 6
Twitter 4
Instagram 4
All of the above 1

Interpretation :
As per the above discussion it has been concluded that 5 respondent use you tube. and 6 use
Facebook and 4 use Instagram and 1 respondent use every social media regularly out of 20
respondent.
Q2) How much time you spend on social media ?
Criteria Respondents
Less than 20 minutes 8
20 to 60 minute 7
60 to 90 minutes 3
More than 90 minutes 2
A
B
C
D
E

Interpretation :
As per the above char it has been concluded that 8 persons use social media less than 20 minutes.
And 6 people use 20 to 60 minutes and 3 persons use 60 to 90 minutes and 2 persons out of 20
use more than 90 minutes.
Q3) According to you is it easy to find out any product on social media ?
Criteria Respondents
Yes 18
No 2
A
B
C
D

Interpretation :
As per the above discussion it has been concluded that 18 respondents say yes about that it is
easy to find out any product on social media. And 2 respondent out of 20 say no about that it is
not easy to find out any product on social media.
Q4) Do you agree that searching on social media is easier than the newspaper ?
Criteria Respondent
Strongly agree 12
Agree 4
Strongly disagree 3
A
B

Disagree 1
Interpretation :
As per the above discussion it has been concluded that 12 respondent are strongly agree with that
searching on social media is easier than the newspaper. And 4 are simply agree with that and 3
people are strongly disagree out of 20 with that searching on social media is easier than the
newspaper. And 1 person is simply disagree with that.
Q5) To whom you consider while online shopping ?
Criteria Respondent
Parents 6
Friends 7
Neighbours 1
A
B
C
D

Siblings 6
Interpretation :
As per the above discussion it has been concluded that 6 person consider parents while online
shopping. And 7 people consider their friends, and 1 person is consider neighbours and 6 person
out of 20 consider their sibling at the time of online shopping.
Q6) Do you search about product detail before making a purchase ?
Criteria respondent
Always 6
Sometimes 4
A
B
C
D

Rarely 5
Often 5
Interpretation :
As per the above discussion it has been concluded that 6 respondents always search about
product detail before making purchase. And 4 respondent sometime check the detail and 5
people rarely check the detail of the product and 5 persons out of 20 respondents are often search
about the product detail.
Q7) What encourage you to be interested in social media ?
Criteria Respondent
Friends 6
A
B
C
D

Peers 5
Own decision 9
Others 4
Interpretation :
As per the above discussion it has been concluded that 6 people are encouraged by their friends
and 5 are encouraged by their peers and 9 are encouraged by own decision and 4 are encouraged
by others out of 20 to be interested in social media.
Q8) Through which medium you use social media ?
Criteria Respondents
A
B
C
D

Mobile phone 9
Laptop 7
Personal computer 3
Others 1
Interpretation :
as per the above chart it has been concluded that 9 respondents use social media through mobile
and 7 use laptop and 3 use personal computer and 1 use out of 20 other electronic medium.
Q9) Since How long you been using social media ?
A
B
C
D

Criteria Respondents
1 year 3
3 year 6
5 year 8
More than 5 year 3
Interpretation :
As per the above discussion it has been concluded that 3 respondent use social media since 1
year and 6 people use it since 3 years. And 8 respondent use it since 5 years and 3 people out of
20 use social media more than 5 years.
A
B
C
D

Task 3
3.1Which evaluation type is more appropriate for the research?
Every organisation uses different type of evaluation techniques on the basis of their
collected data first of all the firm need to point out the reason and basis for conducting the
evaluation and the selected targeted population after this the firm can better determine the most
efficient and appropriate type of evaluation ( Mackey and Gass, 2015). Formative research is the
measured research for the organisation in this they look for the better group in which the agency
or firm is suited and it provide help the agencies to understand the groups and community people
interest, attributes and want and needs. It conduct programs which help the organisation to meet
the need of the population. It ensuring the programs that are feasible for the clients before
launching. It tries to improve or develop the relationship between client and agencies (McNeill
and et.al., 2012).
Summative provides information on the basis of effectiveness of the program. Some organisation
conducted this after the completion of the design of the programs. It provide help to decide
whether to end or continue the program and it also help to evaluate whether a program can be
expand to other location. Tesco use both the techniques but formative research is used over the
summative research because it provide a understanding and better learning base for the students,
and youth. It helps the people to identify their strengths and weaknesses as per the need for the
work. It find out the problems and give better solution for them this is beneficial for students and
people who are doing the research and it can provide better results and findings for the research.
Tesco use this just to calculate the given task quickly and in time. It gives the fast feedback and
provide a research proposal (McNeill and et. al., 2012).

3.2Analyse the result and show them by using frequency and percentage calculations.
The above given graph determines that the average time spend by 20 people over social media is
around 20 to 60 minutes. It can be measured as a good amount of time spend by the people on
social media. As per the measure data it has been identified that the things or material available
on social media can be used by the customer's and it can be known by large number of people.
So most of the companies including Tesco use this innovative platform just to generate revenues
and make popular among the public and this is helpful in increasing in level of profit margin.
Among all the available social media platforms Facebook is popular and most used by public
because this is the platform where every age group people are available so Tesco doing
advertising on Facebook just to meet large number of customer's in every age group. Digital
marketing is used by effectively and it give positivity to reach the desire goal. If the marketing
techniques are used in a proper formate then in future it will be the profit situation for the
organisation. Tesco use unique and effective marketing techniques just to make more and more
profit they try to introduce with the new product to the market because new and unique things
attract more customers. Tesco launch user friendly application for customers by through people
can easily make their purchase.
0
1
2
3
4
5
6
7
8
9
A less than 20 minutes
B 20 to 60 minutes
C 60 to 90 minutes
D more than 90 minutes

3.2 Make recommendations and justify the answer.
According to the today's world it can be seen that the social media play a vital role in
every area and time. It is being used as a major aspect of humans life it can be used as a tool of
doing any thing of marketing and digital media. Social media is adopted by every level of
organisation. More company and industry adopting and using social media and marketing tools
like Twitter, Facebook,Instagram just to provide various products and services and make a better
interaction with customers. Large number of user and customers generated content which are
freely available on social media sites. Tesco try to increase their competitive advantage and
effectively assess the competitive environment through social media. Tesco try to monitor and
analyse customer generated content on their social media sites and they also evaluate the textual
information about their competitors on their own social media sites. Social media is used by
Tesco because it is a big and new platform for any aspect of marketing. Any thing comes in the
market attract the large number of customers and making a good image. Tesco try to launching
new things at market place because it is making a good image and new things are helpful in build
an unique image in the market. By the use of social media like Facebook, Twitter, You tube and
many others the industry can made a global image in the whole world. It is helpful to sharing
data and information from one place to other in fact form one country to another among those
who are connected on social media. Social media is making things easier to the populations it
provide safety and security to the human beings.
3.3 Present the results and recommendations of the research in a report form and present it.
Conclusion
As per the above report it has been concluded that the impact of social media is huge and
good. The basic and main objective of every organisation is to make things available to their
customers in a limited period of time and social media help the organisation to expand their
business at global level. According to the low service quality of the company there is a high
decrease in customers loyalty ratio there is so many competitors available at the market place for
a single product so for better satisfaction the customer go with the competitor product. As per the
competition the companies offer their product at very low price on the basis of minimum profit
on the sale of a unit of product. Tesco tries to increase its profit through sales in bulk. Social
media helpful to advertisement of a product and creating awareness about the new product at

market place. False advertisement of the product could give a negative image of the product in
customers mind. Customers review is one of the most important factor in online market Tesco
taking advantage of this just to development and making improvement in those difficulties which
is faced by the customers. Tesco try to manage their customer's through online marketing and
giving update and detail about new product in social media.
Recommendation :
As per the above discussion on this report it is being understand that social media is
become a broad platform for company's existing and new product. The low cost products give
high return on investment as they are used by large number of individual, group etc. after doing
market research carefully my recommendation would be that Tesco have build its own
application through which it is easy to order and receive product any time any where and they
promote their existing and new product through their application. Tesco attract customers for
giving various sales offer and benefits to the customers. The customers will habituated with that
and whenever they want any product they simply go on application and place order to follow the
basic ordering steps. Tesco is also promote their brand by making an application for the guest
and customers. Today's generation is believe in show off and they mostly consider the best
brand products because brands help them to maintain image.

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