Digital Marketing: Importance and Strategies

Digital marketing

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Marketing.....................................................................................................................................1
Marketing mix.............................................................................................................................2
Digital marketing.........................................................................................................................2
Social marketing..........................................................................................................................3
Elaborating digital and social marketing.....................................................................................3
TASK 2............................................................................................................................................4
Examples with justification os social networking.......................................................................4
Screenshots of different campaigns.............................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing is very crucial and when it comes to the digital marketing concept it becomes
much more essential as it helps a business firm to grow and prosper in the industry just be
analysing and evaluating the trends and preferences of the customers that are prevailing in the
current market scenario (Ashraf, 2018). In this report there is an elaborated research of all the
different aspects of marketing and its related tools that possess a lot of value in the current
market. Apart from that the report also covers various aspects that include digital and social
marketing which can take a company to the new heights and can help it to foster its performance
in the industry in which it is operational.
TASK 1
Marketing
The activity of attracting new clientele or users to their goods and solutions is known as
advertising. "Processing" is the appropriate detail in this description. Marketing entails
conducting data analysis, advertising, purchasing, and disseminating your goods or activities.
This field examines the trade relations of firms in way to lure, gain, and maintain businesses by
fulfilling its desires and requirements and creating company devotion.
The practice or companies that sell items or commodities comprising advertisement and
promotion is defined as advertisement. Nowadays, plan is an essential part of the any
corporation's or institution's development plan. Most firms, while necessarily realising it, employ
advertising methods to accomplish their aims. Branding is the process by which a firm or
institution promotes itself and boosts productivity of the business or services. It is an important
part of commerce. Any measures taken by a firm to draw a consumer to its goods or offerings via
elevated communication are referred to as advertising. Along with big objective of showing
worth proposition developing customer devotion and eventually boosting revenue advertising
strives to create independent significance for prospective and customers via material.
Branding is the practice of attracting customers to their business's goods or function. This
is accomplished by consumer investigation and analytics, and a thorough grasp of the
preferences of your potential buyer. All facets of a company include research and creation,
comparison with standard measurements, selling, and promotion, are covered by management
(Backaler and Shankman, 2018).