Practical Digital Marketing

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Define Marketing.........................................................................................................................1
Describe marketing mix is and where communications mix fits.................................................1
Describe Digital Marketing.........................................................................................................2
Define social media marketing....................................................................................................3
Describe why Digital and social media marketing both are significant to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Provide examples of social media contents with justification.....................................................4
Provide Screen shot of suitable campaign and standard for digital marketing............................5
Why social media content is effective?.......................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital marketing is undertaken as the suitable form to promote suitable products and
services by undertaking the electronic devices. The aim of present report is to put light on the
effective use of social media and digital marketing and its overall importance to the
contemporary business. It tends to undertake suitable tools and techniques of digital marketing
like social media promotion through Facebook, Instagram etc. (Anderson and Jiang, 2018).
Regarding the modern business through effective business practices. In regard of this, the
suitable issue that occur in digital market which is being come from the modern solutions are
related with digitalisation which is being provided by the term technology. In this context,
significant example of digital marketing and concerning techniques includes social media,
graphical hoarding, advertisement and so on. Furthermore, the report leads to cover two
significant sections that put emphasis on having effective analysis of the use of social media and
digital marketing considering the marketing mix. It also undertakes information regarding social
media content and develop suitable standard for digital marketing.
PART 1
Define Marketing
From the viewpoint of Twin (2020), Marketing depict suitable activities like exchange of
products and services or offering it in market which is helpful by company to launch and
promote their products by effectively communicating with their customers to earn suitable
profitability. In this context, the marketing department should perform their roles and
responsibilities to promote their activities by gaining customer attention in order to promote their
offerings and also maintain healthy relations with their target market or customers. Therefore,
this concept seeks preferences of customers to make sure their overall profitability.
Describe marketing mix is and where communications mix fits
It is undertaken as an effective strategic technique that include prominent tactics and actions
like hat are being used by an organisation to promote and advertise their services. It leads to
include discussion about 4P’s of marketing mix which is mentioned as underneath: Product: It depict the suitable offerings which is being provided an organisation to make
sure that they effectively perform their activities in terms of gaining and achieving
profitability for company. Every organisation effectively uses methods of communication
1