The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and social
media marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Explantation of marketing .........................................................................................................3
Marketing mix with description of where communication mix fits...........................................3
Digital and social media marketing............................................................................................5
Importance of digital and social media marketing in corporate world.......................................5
PART 2............................................................................................................................................6
Social media content with appropriate examples .......................................................................6
Utilisation of suitable digital marketing models.........................................................................8
CONCLUSION.............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
In the current corporate world most of organisation indulge in some
marketing campaign because marketing campaigns offer more than
advertisement of the company and produce an effective brand image which
is used for perpetual growth and development of the firm. This report
describes the significance of marketing function, marketing mix and provides
various factors of communication mix. Importance of Digital marketing with
emphasis on social media marketing is provided in this report. In addition to
this ways in which social media content and enhances communication
strategy with appropriate examples and digital marketing standards are
provided in this report.
MAIN BODY
PART 1
Explantation of marketing
Marketing: Marketing operations of an organisation focus on
promotion of various services help the company maintain a strong digital
presence. Marketing is centred around identification of target consumer
base of certain product or service and conducting activities which persuade
such consumers to purchase a particular product (Chaffey and Ellis-
Chadwick, 2019) . Marketing is a function where buying or selling of products
and services takes place. It includes promotions, interactions with the seller
and the buyer and dropping services to the customers.

Marketing mix with description of where communication mix fits
Marketing Mix: Marketing mix is a process of developing strategies
for a product in such a way that it satisfy customer needs. Various elements
in the marketing mix provides the company an insight into their products
and building an effective marketing strategies. Various elements of
marketing mix in relation to British retail organisation M&S are provided
below:
Product
This element of the marketing mix depicts the commodity offered by
the organisation in order to satisfy the needs of their target consumer base.
This element helps the organisation identify their distinguishing factors
related to their products which provide value to the consumer (Puthussery,
2020). The product mix of M&S includes home décor, fashion and food items
with subsidiaries providing financial and energy services.
Price
The pricing strategy chosen by an firm to sell their products is covered
in this part of the marketing mix. This element is influenced by various
factors such as perceived value of the consumer, competition in the market
and many more . Every organisation neds to select a pricing strategy which
enhances their profitability and provides them a beneficial position in the
industry (Chaffey and Smith, 2017). M&S utilises competitive pricing
strategy to earn profitability in highly competitive retail industry and offers
dynamic pricing during festive season to attract large number of consumers.