The Role of Digital Marketing and Social Media Marketing

The role of digital
marketing and
social media
marketing

Table of Contents
INTRODUCTION...............................................................................................................3
MAIN BODY.......................................................................................................................3
Part 1.................................................................................................................................3
Marketing........................................................................................................................3
Marketing mix is and where the communications mix fits..............................................4
Digital marketing............................................................................................................4
Social media marketing..................................................................................................5
Why digital marketing and social media marketing are significant to businesses.........6
Part 2.................................................................................................................................7
Examples of social media contents that really work......................................................7
Screen shots of effective campaigns.............................................................................8
Why social media content is effective?..........................................................................9
CONCLUSION...................................................................................................................9
REFERENCES................................................................................................................10

INTRODUCTION
Social and digital marketing improve goodwill and awareness of company. Through
medium of digital marketing business can easily communicate without restriction of
geographical boundaries (Cheung and et.al., 2020). With the help of social media
business can generate more feedback which turn around in favour of company. The
ultimate purpose of this report detail analyses in terms of digital as well as social media
marketing. This will affect with reference of international development of each economy.
More use of internet has been seen that generate potential opportunity and generating
more scope of sale with aid of social media.
MAIN BODY
Part 1
Marketing
The overall concept of marketing consist of overall forecasting with reference to
examine potential demand of consumer lead with maximum profitability in business.
This is most useful departmental function that convey value to develop interest of
consumer by managing proper managing of relationship with company and consumer.
The level of competition is high in market due same availability of product category
(Dahl, 2021). That is why company puts maximum efforts to invest in its marketing
department as it will generate more interest by addressing actual needs and
requirement of target consumer. Through this strategy it will promote range of product
category as well as services that boost brand name in front of audience.