The Role of Digital Marketing and Social Media Marketing in Contemporary Businesses

THE ROLE OF DIGITAL MARKETING AND SOCIAL MEDIA MARKETING
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Table of Contents
INTRODUCTION................................................................................................................... 3
PART 1....................................................................................................................................4
EXPLANATION OF MARKETING...................................................................................4
AN EXPLANATION OF WHAT THE MARKETING MIX IS AND WHERE THE
COMMUNICATIONS MIX FITS.......................................................................................4
AN EXPLANATION OF DIGITAL MARKETING............................................................6
AN EXPLANATION OF SOCIAL MEDIA MARKETING...............................................6
AN EXPLANATION OF WHY DIGITAL MARKETING AND SOCIAL MEDIA
MARKETING ARE IMPORTANT TO CONTEMPORARY BUSINESSES.................7
PART 2 900............................................................................................................................8
TWO EXAMPLES OF SOCIAL MEDIA CONTENT THAT WORK AND
JUSTIFICATION OF WHY THEY WORK......................................................................8
SCREENSHOTS OF EFFECTIVE CAMPAIGNS CONCERNING ESTABLISHED
MODELS AND STANDARDS FOR DIGITAL MARKETING........................................9
WHY SOCIAL MEDIA CONTENT IS EFFECTIVE.....................................................11
CONCLUSION..................................................................................................................... 12
REFERENCES.................................................................................................................... 13
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INTRODUCTION
As technology has evolved so are the digital platforms and mostly the business is
evolving better with the help of digital marketing. The practice of digital marketing
helps businesses to evolve more and directly connect with a large number of
audience. This method has been mostly used in current situations to enhance the
business style of the companies (Chester and Montgomery, 2017). The digital
marketing has not only to save the companies from saving their pockets from the
large investment expenses but also expenses of the employees which work with the
company, the online promotion is one of the overwhelming things on all over the
social media. This report will be covering the detailed analysis of the understanding
of the role of social media and digital marketing into different companies.
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PART 1
EXPLANATION OF MARKETING
The process of marketing is performed by the companies to promote the selling
capacities of the company’s business that is to encourage the growth and
productivity of the organization the marketing gets performed. The team which gets
involved in the marketing process get the attraction of the people which are the
general audience of the company and to manage that audience and showcase the
product and encourage the customers to buy the product the process of marketing is
initiated (Triberti et al., 2020).
AN EXPLANATION OF WHAT THE MARKETING MIX IS AND WHERE THE
COMMUNICATIONS MIX FITS
The marketing mix involves different areas which help to broaden the marketing plan
of the company, to perform the effective marketing it is recommended to the firm to
organize their marketing plan with the help of four Ps which are described below
(Blut et al., 2018):
Product – The product of the company is determined to make the customers get
attracted towards the product and also satisfy the needs and expectations of the
customers. The product of the company should always vary from the competitors’
products and have the differences which attract the users or the customers to make
them feel the product is worth buying rather than the competitor.
Price – The customers should always feel that the product is worth asking amount
and then only the customers will buy the product, the companies should also see in
what price are the same product getting sold by the other competitors and hoe the
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