The Role of Digital Marketing and Social Media Marketing

This assignment explores the role of digital marketing and social media marketing in contemporary business. It covers different theories, such as marketing mix and communication mix, and discusses the importance of these strategies in reaching a wide audience and maintaining positive relationships with customers. The assignment also provides examples of effective social media content and its effectiveness in promoting brands and attracting customers. Course code: N/A, Course name: N/A, College/University: N/A

The role of digital
marketing and social
media marketing

Contents
INTRODUCTION...........................................................................................................................4
Part 1................................................................................................................................................4
Marketing...............................................................................................................................4
Marketing mix & where communication mix fits..................................................................4
Digital marketing....................................................................................................................4
Social media marketing..........................................................................................................5
Importance of digital marketing as well as social media marketing within contemporary
business...................................................................................................................................5
PART 2............................................................................................................................................6
Two examples of social media contents that works in addition with their justification........6
Screen shots of appropriate campaigns. Established models for digital marketing...............7
Effectiveness of Social media contents................................................................................12
CONCLUSION..............................................................................................................................13
References......................................................................................................................................14

INTRODUCTION
In today's environment, social media is very important in marketing and improving relation
with its user. Almost, every company whether it is determined as small as well as large make
appropriate adoption of social media & digital marketing for selling goods and services. It aids
assistance to organisation to reach ample of individual person in short time period & also it help
in maintaining appropriate relation with its user that imposes positive effect on sales and
profitability of company. This assignment will cover role of social media as well as digital
marketing in addition with different theory. In addition to this, there are various concepts like
marketing mix; digital marketing is also discussed in this report (Akhmetzianova, 2018).
Part 1
Marketing
Marketing is considered as an activity for improving, interacting, processing and
exchanging offering that develop value for its user and society. The primary motive or purpose
of marketing is to enhance brand awareness, increase customer value and increasing higher level
of profit in proper way. There are different kinds of marketing like traditional marketing,
relationship marketing as well as online marketing. It is assess that the adoption of online
marketing is increases at it help in reaching ample of individual person in short period of time
that enforces positive effect on sales or profit margin of company.
Marketing mix & where communication mix fits
Marketing mix is considered as a strategy and tactics that is adopted by organisation for
promoting goods and services in proper way. In assistance of this, it is determined as a technique
to pursue objective of marketing in target market. It includes 7 P’s price, promotion, people
process, place, product, physical evidence. During promotion, the organisation make appropriate
adoption of communication mix that include advertisement, digital marketing, online marketing
and so on which aids assistance in communicating message to its user in an appropriate manner.

Digital marketing
Digital marketing is considered as a primary factor related to marketing that adopt internet,
online technologies such as mobile phone & computers for promoting products and services. The
primary purpose of digital marketing is to aid assistance in increasing sales of organisation by
reaching ample of individual person looking for goods and services of specific organisation.
There are three kinds of digital marketing like on media, paid media and so on. There are
different kinds of example of digital marketing are digital advertisement, email marketing and so
on (Hu and Olivieri, 2020).
Social media marketing
Social media marketing is considered as a use of website as well as social network to sale
product and services. It offer business entities and engagement with existing user, promote
culture, mission and so on. In present scenario, social media is very important as it aids
assistance in improving connection with user and increasing base of customer that help in
achieving competitive edge over rivalries at marketplace. In addition to this, there are different
platform related to social media marketing that is LinkedIn, Instagram, Twitter and many more.
Importance of digital marketing as well as social media marketing within contemporary business
Social media network are necessary for all business organisation and offer them opportunity
to follow activities of user. In assistance of this, it is also helpful to marketer in increasing their
knowledge regarding target audience their likes & dislikes through which organisation are
capable to improve appropriate strategy of marketing to attract user. Social media is important
aspect related to digital marketing that offer incredible advantage and assist in reaching ample of
user at global level (Kusumasondjaja, 2018). Social media marketing is considered as a use of
website as well as social network to sale product and services. It offer business entities and
engagement with existing user, promote culture, mission and so on. The significance of social
media marketing as a digital marketing in context of diverse atmosphere is going to be
mentioned below:
Improve brand awareness social media is considered as a profitable platform related to
digital marketing that increases capability within organisation. There are different kind of
organisation develop their webpage on social media. According to research, it is assess that 91%
of marketer focuses on increasing brand that enhances profit margin of company. In addition to
this, the platform of social media includes Face book, YouTube and many more. Therefore, there

are different kind of organisations are capable to reach ample of user in short span of time that is
also helpful in enhancing profit margin.
Cost-effective it is assess that in order to advertise by using newspaper, magazine & other
source it arise higher price to organisation and decline revenue. Therefore, the social media
marketing is cost appropriate method and also their focus on sign up account that is free from
platform related to social media. It arise cost when organisation decoded to adopt paid
advertisement, publicity on social media. According to appropriate cost tools, the organisation
achieves higher return and save amount for other payment in proper way.
Improved brand loyalty as well as higher customer satisfaction the presence on social media,
the company wants to connect with user in easy manner and also respond to queries in proper
way. It is assess that the customer appreciate fact that they post remark on page and also receive
modified as well as altered remark rather than computerized message. This improve positive
attitude of user in respect of brand and enhance loyal user in respect of brand that is important
for organisation to deal with competitive environment of company.
For instance, TESCO is determined as a biggest groceries or retailer in UK make appropriate
adoption of social media tools like Face book, Instagram for promoting or sell its goods and
services. It aids assistance to organisation to attract ample of user during the period of time. In
assistance of this, it also helped organisation to interact with user and improve appropriate
relationship in order to remain them loyal towards brand. All this helps the Tesco in achieving
competitive edge over rivalries at marketplace (Plume, Dwivedi and Slade, 2016).
PART 2
Two examples of social media contents that works in addition with their justification
Social media content it is share & posted on social media. Content marketing is
determined as a method that is adopted by organisation for attracting user towards organisation.
There are various types of social media content such as audio, images, eBooks and many more.
All these are determined as an appropriate in different ways. There are different kinds of content
of social media that is given below:
Images every company adopt images in context of social media. It is important for
company to ensure that they adopt images which are eye-catching and collecting responses from
user. It is assess that the images on social media tool perform their work better than text.

Therefore, it is analysed that images earns 2.3 times above then text on any other platform
related to social media.
Infographics is determined is a great content in relation to social media. They focus on
attracting large number of user that helps in increasing profit margin in future period of time. It is
assess that due to availed information, the infographics focuses on increasing engagement of user
and offer engagement that is superior for organisation by adopting it (Prasad and Saigal, 2019).
Screen shots of appropriate campaigns. Established models for digital marketing
Happify

These kind of complain are generated by happify that is stated “how to leave your
worries behind”. Happify arranged on particular infographics which involved happy figures and
remove negative thoughts. These are the infographics that generated by adopting 6 C’s model of
customer motivation on digital media marketing. This kind of model signifies six elements that
help in motivating user and also attracting them. It is important for content developer of social
media to increase awareness regarding these factors that is connected to consumer. It involves
content, convenience, decrease in cost, customisation, community as well as choice. It is
important for organisation to select valid content that must be customised according to
requirement of user and it is conveniently interacted in community that help in reducing price for
company and accepting choices of user (Stephens and McLaughlin, 2020).

L’Oréal Paris (Breaking Cultural Barriers)

There is different image L’Oreal Paris, it is determined as successful brand for different
culture. They bring women around the globe together. It is appropriate method in which they
adopt model from different culture by using goods of organisation. The focus is on explaining
that they provide support to equality as well as diversity by giving their goods. For building
company, L'Oreal Paris adopts race planning. It is determined as an insight tool which help
marketer to improve a plan that emphasized on growth or revenue of organisation through globe.
It is determined as a superior tool of marketing adopted by organisation. There are different
techniques of digital marketing that are plan, react, act, convert as well as engage. These are
practices that focus on demonstrating method through which marketer increase ROI for
company. These tools and techniques are adopted by L’Oreal Paris to increase campaign related
to social media and attract women from various culture.
Effectiveness of Social media contents
There are various reasons that make content of social media effective or appropriate manner.
Social media is a way through which different individual person share their views and ideas with
one another. In addition to this, through social media content, it is more preferable by individual
person than offline channel. There is different kind of reach of social media content is going to
be mentioned below:
Social media content focuses on enhancing brand recognition. It is the superior method to
ensure that voice must be heard by large audience. It helps in increasing engagement level of
user during particular phase of time period (Toffoletti and Thorpe, 2018).
 It is determined as a method to start user journey. Through superior content of social
media, organisation can convert potential user into user. It is determined as a method that
helps in reaching large number of user.
 Social media generate richer experience by using or adding worth to user. This is
performed by interacting faster in also they focus is on display responding in successful
manner to its user. Through, online space, there are different dynamic content that is
circulated to user.
 Social media is determined is appropriate method of promoting or marketing goods and
services. This is a primary reason for appropriateness of content of social media. The
organisation focus is on promoting product by using content of social media.

 The appropriate campaign of social media can focus is on saving time, effort and price of
company. The content of social media also increases insight of user. It also allows
organisations to observe user on social media that assists in aligning in context of need of
user.
CONCLUSION
On the basis of above given report, it is assess that in today's environment, social media is
very important in marketing and improving relation with its user. Almost, every company
whether it is determined as small as well as large make appropriate adoption of social media &
digital marketing for selling goods and services. It aids assistance to organisation to reach ample
of individual person in short time period & also it help in maintaining appropriate relation with
its user that imposes positive effect on sales and profitability of company. This assignment will
cover role of social media as well as digital marketing in addition with different theory. In
addition to this, there are various concepts like marketing mix; digital marketing is also
discussed in this report.

References
Books and Journals
Akhmetzianova, O.F., 2018. THE OVERVIEW ON THE SOCIAL MEDIA MARKETING
AND ITS ROLE IN THE ENTREPRENEURIAL ACTIVITY. In Менеджмент в социальных
и экономических системах (pp. 167-170).
Hu, L. and Olivieri, M., 2020. Social Media and omni-channel strategies in the tourism industry:
An analysis of club med. In Advances in Digital Marketing and eCommerce (pp. 47-55).
Springer, Cham.
Kusumasondjaja, S., 2018. The roles of message appeals and orientation on social media brand
communication effectiveness. Asia Pacific Journal of Marketing and Logistics.
Plume, C.J., Dwivedi, Y.K. and Slade, E.L., 2016. Social media in the marketing context: A state
of the art analysis and future directions.
Prasad, P. and Saigal, P., 2019. Social media marketing: Tools and techniques. In Application of
gaming in new media marketing (pp. 202-214). IGI Global.
Stephens, S. and McLaughlin, C., 2020. A Qualitative Study of Social Media Marketing in
Ireland: The Facilitating Role of Higher Education. Educational Process: International
Journal, 9(4), p.221.
Toffoletti, K. and Thorpe, H., 2018. Female athletes' self-representation on social media: A
feminist analysis of neoliberal marketing strategies in “economies of
visibility”. Feminism & Psychology, 28(1), pp.11-31.