The Role of Digital Marketing and Social Media Marketing

The role of digital marketing and
social media marketing – theory
and examples

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Explain Marketing ......................................................................................................................3
Explanation of marketing mix and where the communication mix fits ......................................3
Digital marketing ........................................................................................................................3
Social media marketing ...............................................................................................................4
Importance of digital marketing and social media marketing to contemporary businesses........4
PART-2............................................................................................................................................5
Justification of two social media content.....................................................................................5
Campaign, Models and standards for the digital marketing........................................................5
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Digital marketing is used for the both online and offline user which means that the
reaching out of the target audience while social media marketing is limited to the online
Boundaries while the social media marketing may focus on more social media platforms like
Facebook, Twitter etc.
This report will; cover the marketing, marketing mix, digital marketing and social media
market and how it helps the business in attracting the customers and their brand advertisement. It
who also examine the importance of the social media marketing and digital media marketing. In
another part this report will talk about social media contents and importance of the social media.
PART 1
Explain Marketing
Marketing is the tool is the tool that is used by the companies to advertise their products
and services within the market and companies take helps of the marketing team who create
marketing campaign and messages (Du Plessis., 2017). It is necessary for the companies to have
effective marketing team who can help them to grow their business and company can achieve
their business objectives effective and how their presence in the market where they are operating
their business.
Explanation of marketing mix and where the communication mix fits
Marketing mix is the model that is used within the business to identify the strategies used
for the product, price, place and promotion. It can help to identify companies strategies and how
those strategies are helping the organization to take competitive advantages. Marketing mix has
defined as the set of marketing tools that the firm used to pursue their marketing objectives in the
target market.
The communication mix can include the tools that are used for the potential customers.
This could be through the social media, advertisement, website, events and the successfully
campaigns can be considered as all the elements of the communication mix (Felix, Rauschnabel
and Hinsch., 2017). Communication mix can be fit within the business during their
advertisement, it will help them to communicate their messages to the potential customers.
Digital marketing
Digital marketing is promoting the products or services through digital channels or online
channels. When marketing for the products and services there is use of computers, mobile