Role of Digital Marketing and Social Media Marketing

This report discusses the role of digital marketing and social media marketing in creating awareness and promoting products. It covers topics such as marketing, marketing mix, digital marketing, social media marketing, and the importance of social media marketing. The report also explores different types of social media content and provides examples of successful social media campaigns.

ROLE OF DIGITAL
MARKETING AND
SOCIAL MEDIA
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Marketing....................................................................................................................................3
Marketing Mix............................................................................................................................3
Digital marketing........................................................................................................................4
Social media marketing...............................................................................................................4
Importance of Digital marketing along with social media marketing.........................................5
TASK 2............................................................................................................................................5
Social media content and its justification....................................................................................5
Social media campaigns using digital marketing........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Digital marketing refers to the online marketing in which awareness is created by using
digital media such as internet, email, social media marketing or using blogging. This is the type
of marketing in which influencing of people to buy the product. In this report there is
understanding about the importance of marketing function along with marketing mix and use of
different elements of marketing mix. There is also some discussion about the how to use the
digital marketing which can be used in communication strategies. In this report there is
discussion about the social media campaign and different social media content that are able to
help in marketing of any product or brand (Saravanan, 2018).
MAIN BODY
PART 1
Marketing
This is the one in which creating of awareness about the product or services that can help
to increase the sales of that product or services. Marketing refers to different activities which are
there to promote the product to increase the selling and purchase. This includes advertisement,
selling of product or services along with delivering products to consumers. There are many of the
organisation which are there for marketing purpose on behalf of other company.
Marketing Mix
This one refers to the foundation model in which there in inclusion of product, price,
place, promotion, process, place and physical evidence. Each and every element is necessary
which are going to be discussed further.
Product- This is the one which is the finished product of any of the organisation. Product
should be the one which can be able to fulfil the need and requirement of customer. This can be
any type of substance which is ready to use by customer (Font, 2017).
Price- This is the cost of the product on which any of the finished product is sell out to
the customer. This should always be less than the value of product in relation to sell of product.
Price is the one which is able to attract the customer. This is one of the main factor that can
directly impact the sales of any product.

Place- This is the physical location where any of the product is sold out. This refers to the
physical place like shop, showroom or any type of geographical location where related product is
sell and customer can there for purchasing product.
Promotion- This one is the effective element which is highly responsible for selling of
product. This is the one which create awareness about the product which is there can help to
know about the product that this type of product exist in market. This is the one which is able to
fit the communication mix where there is use of personal selling, advertising of product. It also
includes the direct marketing of product which comes under the promotion (Hartley and Torres,
2019).
People- These are the one who are there involved in the selling of product and the
production process. These are the resources of any company which are there for the production
of any product. This involves the employee and different people who are there in the company
which are there having different skills that can help in the production and sales of the product.
Process- This refers to the series of action which is there taken for delivering the product
to the customer from raw material to the customer satisfaction. This includes each and every
function of the company which are there required for any activity to be finished.
Physical evidence- This is the one which is there can help to understand the customer to
provide the evidence that product is actually exist in the market. This includes the brand,
packaging of product or any of the physical shop.
Digital marketing
This is the one in which there is advertisement by using the digital channels which are
like search engine, social media, websites, mobile apps and emails. There are different types of
digital marketing which are like social media marketing, influencer marketing, content
marketing, SEO marketing etc. They are the one which is highly effective in nature in relation to
past time. In this type of marketing, there is high reach to the customer at the same time within
little time. In this, any information or awareness can be reach directly to the targetted customer in
very little time (Zancajo, 2018).
Social media marketing
This is part of digital marketing in which there is advertisement of any product within
time. This is one of the largest online platform which is having highest number of customer
accessibility. Social media marketing is able to share any of the information within time to many

of the people with effective manner. There are many sites like Facebook, Instagram, Twitter and
many more which are having high number of customer base and able to split any of the
information in some period of time.
Importance of Digital marketing along with social media marketing
There are many benefits of the digital marketing and social media marketing which are
discussed further.
Importance of digital marketing
Able to reach people where they mostly like to spend their time. In this technology loving
world each and everyone is able to use the devices which are like laptop, pc, and mobile phone.
These are the one which are there able to connect with internet and help to advertise any product.
This is the platform in which there are many of the people are there which can be targeted for the
marketing of any of product or services (Alqahtani, 2020).
Importance of social media marketing
There are many importance of social media marketing in which primary one is that this
one is able to create the brand image and recognition. In this, continue advertisement of same
brand on some interval recognise customer to remember their product. This is able to tell the
brand story which is there by using the social media marketing. This is the one which helps to
gather the information form audience and able to provide information of any product as per their
requirement and target.
TASK 2
Social media content and its justification
Social media content refers to the idea which are there and can have high effectiveness on
the customer who are there able to see those content and are getting influence due to these
contents. There are many people who are always there using their electronic devices which are
connected to the internet. This is able to help in marketing and can easily create the awareness
about the product and service to their targetted customer. There are many social media content
like videos, articles and blogs, GIFs, Instagram stories, memes etc. which are there in the market
in which some of them are discussed further (Bogueva, 2017).
Memes- This is one of the famous social media content which is highly seen by many of
the customers who are there suing the social media sites. This is one of the most demanded

content that have large number of customer and there are many of the people who love to spend
their time on seeing memes on there device to get entertainment. These are the owe which is
highly effective when there are any of the content is shared on the internet through memes. This
is able to influence many of the people in very less period of time. There are different types of
memes which are there in market in which many of them are able to influence many people and
have large number of customer base. This is highly able to share any information regarding any
things can spread out in little time (HR and Aithal, 2020).
Videos- These are the one which is able to attract many customer in limited period of
time and able to spread any of the information or awareness in little period of time. This is said
to be second largest used social media content which is there able to spread any information or
can be used for creating awareness about any product within little period of time. This is the
type of social media content which are there use of minimum time length of videos in which
there is use of main specification of product which can able to attract the visitors or users who
are there using the social media. This is best way to marketing because there are huge customer
base who are there always and easily accessible to visit the site and can also able to create
awareness of high level.
Social media campaigns using digital marketing
There are high benefits of using the social media for the campaign. One of the best
benefits is that information regarding the campaign can easily be spread out. There is one more
benefit is that people can easily able to access and get all the information regarding the campaign
so easily. There are some of the example of using the social media for the campaign which have
better effect and provides high awareness about the product. Some of social media campaign are
discussed further (Varshney, 2020).
Red Bull campaign
Platform used- Instagram
About company- This is the type of energy drink which is one of the famous. This is
very old and multinational brand who are there in about 170 countries. Company has sold over
60 billion cans till now and there is no doubt that it is a famous brand. They have released four
different flavour which are there in energy drink which are hanging different taste.

Goal- To create awareness about the extension of brand. Main goal was to boost the
awareness of the product which was the summer edition energy drink and for the Australia
market.
Solution- This is the firm which mainly focuses on the simplicity and brand building.
They have promoted their promotional teaser which was released just before the summer. To
attract towards new look of cans they uses the filter which was able to attract high customer base
easily (Putri, 2019).
Result- Campaign was successful in creating awareness and leads to high favour-ability
and due to this consumptions of their drink lead to high in number.
Starbucks Campaign
Platform used- Facebook, Instagram, YouTube, Twitter and traditional advertising.
About company- This is the multinational brand which is known for the high quality of
coffee. This is one of the costly brand of coffee which is able to provide better place to meet with
your companions. These are the who are having their store in many countries.
Goal- Main goal of the Starbucks was to create the brand awareness.
Solution- In this campaign, Starbucks partnered with Mermaids which was an
organisation that was there to support transgender along with gender-diverse youth named as
“#WhatsYourName“ campaign. In this Starbucks has used their product in which there were sue
of the glasses which was there used for the juice and drinks having their brand name on each and
every product. Like this, they were able to create the awareness and promoted their brand name.
Result- This campaign was successful in such a way that due to supporting the
community and due to raising the community problem creates high level of awareness of
Starbucks product in market which refers to the successful campaign,.Due to using the social
media, they were easily able to create the high level of awareness of their campaign and their
brand name too (Dabula, 2017).
CONCLUSION
From above discussion, it can be concluded that there is high benefit of using the digital
marketing which are there easily able to spread awareness about any of the product within time.
There is high benefit of using the digital marketing and social media marketing which are having
high customer base and able to spread awareness of any product by using different and in
creative style. This refers to the one of the most fast media which are having huge customer base.

In this report, there is discussion about the marketing, digital marketing, marketing mix, social
media marketing and the importance of social media marketing and digital marketing. There is
also discussion about the different social media content which are there can help in the marketing
of product or services. There is also some of example of social media campaigns which are there
highly effective to promote their products.

REFERENCES
Books and Journals
Saravanan, 2018. Biofuel policy in India: a review of policy barriers in sustainable marketing of
biofuel. Journal of cleaner production, 193, pp.734-747.
Font, 2017. Sustainability and marketing in tourism: Its contexts, paradoxes, approaches,
challenges and potential. Journal of Sustainable Tourism, 25(7), pp.869-883.
Hartley and Torres, 2019. The skills marketing majors believe they acquire: Evidence from a
national survey. Journal of Marketing Education, 41(3), pp.202-214.
Zancajo, 2018. Educational providers in the marketplace: Schools’ marketing responses in Chile.
International Journal of Educational Research, 88, pp.166-176.
Alqahtani, 2020. Entrepreneurial marketing and firm performance: Synthesis and conceptual
development. Journal of Business Research, 113, pp.62-71.
Bogueva, 2017. Reducing meat consumption: the case for social marketing. Asia Pacific Journal
of Marketing and Logistics.
HR and Aithal, 2020. Integrated Marketing Mix Framework for Baby Care Retailing in India.
International Journal of Applied Engineering and Management Letters (IJAEML), 4(1),
pp.191-218.
Varshney, 2020. Cancer Research UK’S obesity campaign in 2018 and 2019: effective health
promotion or perpetuating the stigmatisation of obesity?. Journal of Medical Ethics.
Putri, 2019. Viral marketing content for Universal Health Coverage campaign in Indonesia.
International Journal of Pharmaceutical and Healthcare Marketing.
Dabula, 2017. The influence of political marketing using social media on trust, loyalty and
voting intention of the youth of South Africa. Business & Social Sciences Journal, 2(1),
pp.62-112.