The Role of Digital Marketing and Social Media Marketing

Assessment 1
The role of digital marketing and
social media marketing – theory and
examples
Contents
1

Introduction 1
Part 1 p-p
Explanation of marketing p
An explanation of what the marketing mix is and where the
communications mix fits p
An explanation digital marketing p
An explanation of social media marketing p
An explanation of why Digital marketing and social media
marketing are important to contemporary businesses p
Part 2 p-p
Two examples of social media content that really work and
justification of why they work p
Screen shots of effective campaigns with reference to established
models and standards for digital marketing p
Why social media content is effective? p
Conclusion p
References p
2

Introduction
Marketing refers to the process which is creating an awareness about the
finished product in the mind of their targeted customer. In this, there are many ways
through which the marketing department done this job which includes the different
promotional activity and many methods. In this, it is going to be discussed about the
marketing techniques and tactics which follows the different marketing strategy along
with analysis. It includes the marking, marketing mix, communication mix, digital
marketing, social media marketing, social media content along with screen shots of
effective campaign and some thought which explains about the effectiveness of the
social media content (Gordon and et. al., 2018).
Part 1
Explanation of marketing
It refers to the creating awareness of the finished product in the market where
the main focus one the targeted customer for which the product has been made.
This is the techniques which is useful to sell out your product in large quantity. This
is the one which creates the more and more customer for the sales of your product.
It used the different promotion activities which are used to promote the product in the
market. For the better marketing you need to use the different sources and different
analysis for choosing the path or media through which you can get the maximum
results. It is the one which can take your business to another level (John and et. al.,
2017). Without using the marketing you are not able to sell out your product in large
quantity. It is the one which can help you to direct the product to the other business
which can be said as the B2B marketing.
3

An explanation of what the marketing mix is and where the
communications mix fits
Marketing mix can be defined as the set of actions, which companies uses to
promote their product or brand in the targeted market. They are having the four
components which are the typical marketing mix. There are other P's like people,
process and physical evidence in the marketing mix. Here, the main focus on the
4P's which is product, price, place and promotion.
Product- It is said to be the finished material, known as the product which is
able to full fill and satisfy the need or want and having the value for the customer.
Price- It is said as the sales price which the customer need to pay for using
the product or services. It should not be higher than its value for the customer. It
should always be less than its substitute otherwise the product sales will be low
(Aklimawati and et. al., 2016).
Place- It is the platform where the buyer and the seller comes to buy and sell
their product respectively. It must be there where the seller and buyer can easily go
that place easily such as Mall, retail shop, showroom etc.
Promotion- It is one of the most useful element which is used to increasing the
sales and creating the awareness of the product. This may include the different
advertising media like TV, radio, newspaper etc.
Communication Mix- It is the one which helps in to communicate with the
customer which is necessary in these days. There are many components which are
used in this communication mix. They are advertising, personal selling, sales
promotion, public relations, direct or internet marketing and packaging (Holloway and
et. al., 2016). These components are used for the purpose of marketing the product.
The communication mix best fits in the promotion of the marketing mix where the
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