The Role of Digital Marketing

The role of digital
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part 1......................................................................................................................................1
Explanation of marketing..............................................................................................1
An explanation of what the marketing mix is and where the communications mix fits1
An explanation of digital marketing.............................................................................3
An explanation of social media marketing...................................................................3
An explanation of why Digital marketing and social media marketing are important to
contemporary businesses...............................................................................................3
Part 2......................................................................................................................................4
Two examples of social media contents that really work and justification of why they work
.......................................................................................................................................4
Screen shot of effective campaign with reference to established model and standard for
digital marketing...........................................................................................................5
Why social media content is effective?.........................................................................7
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Marketing is the action a firm takes up to advertise or promote the buying and selling of a
product or service. It generally includes promotion, selling and delivering products or services to
other businesses or consumers. Digital marketing is a part of marketing where products are being
promoted and sold digitally or electronically. In mainly involves electronic devices like
computer system, mobile phones and internet. In today's world, people and business are more
interested in buying and selling digitally rather than traditionally as it saves time in this fast
moving life. The following discussion covers the concept of traditional marketing, marketing
mix, digital marketing and their examples and theories.
MAIN BODY
Part 1
Explanation of marketing
Marketing is defined as a management operation in which recognition, forecasting and
fulfilling customer needs and requirements are done in a profitable manner. This means that
marketing activities are conducted by some business or organization to gain profits by selling
their product or service. Another definition of marketing is, it is defined as a job, set of practices
and procedures for creating, interfacing, conveying and interchanging offerings in which
customer finds values at large. This means marketing consist several parts or stages that are
important to implement for any business because if execution of any is missed out than it can
affect the further process of marketing.
An explanation of what the marketing mix is and where the communications mix fits
Marketing Mix: It is defined as the set of activities and strategies that a firm uses to advertise
it's product or service in a market. It consist 4Ps that are product, price, place and promotion
(Chaffey, 2019). Product: It refers to the goods that are being sold by the firm. It should be designed like
that it must deliver a performance that consumer desires in it's products. Price: It refers to the amount that has to be paid by customers in exchange of a product. It
is decided by calculating it's cost of production, marketing cost and any mediator cost. It
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