The Role of Marketing

The Role of Marketing

Table of Content
Introduction
 Key roles and responsibilities of the marketing function
 How roles and responsibilities of marketing relate to the wider organisational
context
 Interrelationship between business functions
Conclusion
References

INTRODUCTION
Marketing is an initiative in which company engage in the process of developing long
term relationship with consumers by offering them services and products while
assuring profitability. Marketing aim towards attracting attention of customers towards
the organisational offerings by making them aware about special and unique feature of
services and products compared to other rivals in marketplace.