The Role of Marketing

This presentation discusses the key roles and responsibilities of the marketing function and how they relate to the wider organizational context. It also explores the interrelationship between business functions. The role of marketing in attracting customers, conducting market research, and developing strategies for growth and sustainability is highlighted. The presentation concludes with the importance of marketing in ensuring long-term sustainability and profitability for organizations.

The Role of Marketing

Table of Content
Introduction
 Key roles and responsibilities of the marketing function
 How roles and responsibilities of marketing relate to the wider organisational
context
 Interrelationship between business functions
Conclusion
References

INTRODUCTION
Marketing is an initiative in which company engage in the process of developing long
term relationship with consumers by offering them services and products while
assuring profitability. Marketing aim towards attracting attention of customers towards
the organisational offerings by making them aware about special and unique feature of
services and products compared to other rivals in marketplace.

Key roles and responsibilities of the marketing function
 It been identified that retail market in which Marks and Spencer is operating their business functioning is highly
competitive. Thus, to ensure maximum success marketing manager create a premium brand with the help of
different marketing strategies that always stays in the mind of consumers when they see for any service or product. .
It has been evaluated that Marks and Spencer marketing department hold the responsibility which is related to
building and maintaining trust and faith between individuals in context with organisational brand.
 Awareness is also one of the most important aspects for an organisation that enhance their brand image in
marketplace. For this marketing manager of Marks and Spencer is associated with the role of making customers
aware related to each and every information of services and products. They are having responsibility to undertake
key decision related to devising strategies and policies in order to create awareness in marketplace for organisational
offering. It ensures company growth and sustainability in global retailing sector.

Cont….
Market research is also one of the most important role of marketing in which marketing
manager engage in the process of conducting in-depth research as to analyse latest trends,
techniques, consumer mindset and competitiveness in marketplace. It is the most important
function of Marks and Spencer through which entity assures higher competitiveness. In
relation to this marketing unit of company is authorised with the role of research and
evaluation of unit strategies and ideas by determining market trends. Further marketing
manager is having responsibility to determine need of researching and gather necessary
resources to conduct efficient marketing research.

 Marketing is an important aspect for an organisation that allows entity to attract large number of
consumer attraction towards their services and products for higher profitability. It has been identified that
there are different type of roles as well as responsibilities of marketing that is being performed by Marks
and Spencer marketing manager in organisation for higher growth. It has been evaluated that respective
entity marketing manager engage in the roles and responsibilities of conducting campaign management
for marketing initiatives, monitoring and managing of social media promotion of products, developing
mission and ideas for Marks and Spencer, finding new customers and attracting existing with different
marketing promotion techniques. As Marks and Spencer are performing their business operation
worldwide thus management of company assure strong interrelationship between different departmental
units in order to align their activities at global scale.
How roles and responsibilities of marketing relate to the wider organisational
context

Interrelationship between business functions
 Human Resource Department engage in the process of recruitment, selection, training and development of
employees in order to fill vacant job positioning in entity. This has been evaluated that Marks and Spencer
marketing and human resource management department are performing their operations with strong in-
relationship, as human resource aid marketing by offering them talented candidates for high performance.
While on the other hand marketing department effectively attract candidates from effective marketing
activities that assist human resource department with more potential candidates. This inter-relationship
assists long-term and sustainable growth of Marks and Spencer.

Cont....
Research and Development Department conduct in-depth evaluation of
recent trends, practices and perception of customers through which
entity generate strategies and ideas for product development. In terms
with Marks and Spencer, research and development department take
advantage of NPD process through which they provide effective
information to marketing team related to needs and demand of
customers along with competitors information. While on the other
hand marketing team aid research and development department by
providing them information related to the areas in which are R& D
can conduct their research and logistic process. This strong in-
relationship aid Marks and Spencer to assure successful
accomplishment of their objectives while higher profitability.

Conclusion
According to the given report this has been concluded that, marketing plays a crucial role for any
organisation irrespective of their size and scope through which organisation can successfully assure
their long-term sustainability and profitability. With the use of marketing activities as well as principals
company can effectively strengthen their brand image while assuring higher profitability in respective
industrial segment.

References
 Sample, K.L and et. al., 2020. Components of visual perception in marketing contexts: A conceptual
framework and review. Journal of the Academy of Marketing Science. 48(3). pp.405-421.
 Varadarajan, R., 2020. Customer information resources advantage, marketing strategy and business
performance: A market resources based view. Industrial Marketing Management.
 HR, G. and Aithal, P.S., 2020. Integrated Marketing Mix Framework for Baby Care Retailing in
India. International Journal of Applied Engineering and Management Letters (IJAEML). 4(1). pp.191-
218.