This article examines the case of the Spanish retailer Zara that plays a prominent role in the fashion industry. There are huge demands of clothing stores in the fashion industries that provide a major growth to Zara. The company provides various ranges of products to their consumers that increase their existence in the market. The company has strong marketing strategies that help them in competing for their competitors such as H&M, Gap. They effectively control over their cost through which they would able to deliver quality products at a cheaper price. The company has also an effective supply chain that made them stronger in the market and able to deliver the latest collection in a limited period of time. However, the company has faced some ethical challenges in their organization that increase dissatisfaction among employees and stakeholders. They need to focus on such issue and must take certain steps ethically to protect the rights of employees. it would help the company to achieve greater growth in the sustainable market.