Zara: A Case Study on Effective Management in the Workplace

RUNNING HEAD: Professional Communication 0
zara
Professional Communication
(Student Name)
1/19/2019

Professional Communication 1
Executive Summary
This article examines the case of the Spanish retailer Zara that plays a prominent role in the
fashion industry. There are huge demands of clothing stores in the fashion industries that
provide a major growth to Zara. The company provides various ranges of products to their
consumers that increase their existence in the market. The company has strong marketing
strategies that help them in competing for their competitors such as H&M, Gap. They
effectively control over their cost through which they would able to deliver quality products
at a cheaper price. The company has also an effective supply chain that made them stronger
in the market and able to deliver the latest collection in a limited period of time. However, the
company has faced some ethical challenges in their organization that increase dissatisfaction
among employees and stakeholders. They need to focus on such issue and must take certain
steps ethically to protect the rights of employees. it would help the company to achieve
greater growth in the sustainable market.

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Table of Contents
Executive Summary...................................................................................................................1
1. Introduction of Industry.........................................................................................................3
2. Background of the company..................................................................................................3
2.1. Tactical Decision making................................................................................................3
2.2. Efficient Supply Chain....................................................................................................4
2.3. Business Ethics................................................................................................................5
4. Conclusion & Recommendations.......................................................................................5
References..................................................................................................................................7