The Strategic Management Process - Desklib

The Strategic Management Process
Introduction
The process of strategic management implies describing the strategy of an organization. It can
also mean the process by which managers make a choice on a set of option of a set of approaches
for the company that will make it possible for it to realize a better performance. The process of
strategic management is unceasing process that assesses the industries and business in which the
company is engaged in, fixes goals to meet the present and prospective competitors, appraises its
competitors and then reevaluates each strategy.
Jack supermarket stores sells majorly British –made drinks and food at the minimum price
possible. Jack, which was named after Jack Cohen, Tesco’s founder, deals with toiletries,
groceries with Jack Label together with several brands that are known. The store is a take on
format of formulated to rival German discounters Lidl and Aldi. Almost eighteen thousand items
are sold under the label of Jack Chain together with a selection of well known brand of foods ,
like Cadbury chocolate and Marmite.
Strategic Intent
Mission. Dedicated to quality services to its customers.
Vision. Determined on coming up with efficient products that meet the customer needs.
Goals. Maximize economic impact and connectivity in the local regions it is situated.
Objectives. Aims to develop efficient and effective service to people who shop in the
supermarket
Strategy Formulation
SWOT
Strengths
-The supermarket is situated strategically to accommodate further room for expansion. The
supermarket has an extensive field of land, which makes it easy for it to expand. The facilities in
the supermarket are in a good state and the supermarket warehouses are huge to cater for
prospective demands. The supermarket is situated at a central place with an easy access to
seaports and highways.
-The supermarket’s balance sheet is at a good state, with 800 days of cash at hand as of October
30 2018, as well as an operating ratio of 40 %.
Weakness
The supermarket’s level of satisfaction to customer is low. The variety and number of staff
courtesy and concessions are a issues of great concern.

Opportunities
The supermarket’s economy is thriving, resulting to disposable income for the company. The
number of goods being sold is likely to increase and openings may intensify the sale made.
Threat
The local government will most probably demand the gaming company be self-sufficient by the
end of 2019.
PESTLE
Political
-Participatory politics.
-Jack Supermarket has transformed the political situation.
Economical
-Quick growth in the supermarket and increasing competitions.
Social
-Adjusting patterns of marketing.
-Shift in behavior
Technological
-Selling through the internet.
Legal
Law suits due to some defective products
Environmental
Promotion of environment products and campaigns.
Porters Five Forces
-Threat of entry-New entrants are intensified when there is no regulation by the government and
when prevailing organizations can do a little to reiterate.
-Bargaining power of suppliers. The company has a strong bargaining power when buyers are
many and suppliers are few (Wooldridge and Floyd, 2012, pp 14)
-Industry rivalry. These occurs with similar supermarkets selling the same goods