The Structure of Business

This document discusses the structure of business, including factors to consider in starting an online business and the impact on success. It also explores legal frameworks and funding options for online startups. The document identifies three sectors in the UK market and their value to the economy. Additionally, it discusses two HR policies and their importance in the modern workplace.

Running Head: THE STRUCTURE OF BUSINESS
The Structure of Business
Name of the Student
Name of the University
Author’s Note

1THE STRUCTURE OF BUSINESS
Table of Contents
1.1. Create a detailed PESTLE analysis based on the case study provided, and discuss what you
need to consider in making your decision to start an online business a reality. Identify factors that
may impact on your success in this new venture.............................................................................3
2.1. Construct a table identifying the relative strengths and weaknesses of the various legal
frameworks you may need to consider in making your decision. Consider for example, the new
GDPR framework, Consumer Right framework or any other legal framework of your choice. In
addition, provide consideration for how you might seek the funding for your new online business
start-up.............................................................................................................................................6
3.1. Your online business ideas have identified three sectors within the UK within which you can
operate. What are they? What are the differences between the three sectors? Comment on their
value to the UK economy. In addition, identify at least two HR policies and comment on their
importance to the modern workplace (for example Health & Safety policies and equality and
Diversity policies). Finally, write a brief reflective statement comprising no more than 250 words
which should form part of the appendices.....................................................................................11
References......................................................................................................................................15
Appendices....................................................................................................................................18

2THE STRUCTURE OF BUSINESS
1.1. Create a detailed PESTLE analysis based on the case study provided, and discuss what
you need to consider in making your decision to start an online business a reality. Identify
factors that may impact on your success in this new venture.
POLITICAL
- The present tax structure as
formulated by the government of the
country. This tax-structure gets
revised with a certain point of time.
Hence, there is a scope for much of
the cost to be incurred in adapting
with that of the tax structure.
- The government structure of the
economy. The extent of corruption
that prevails within the region (Ho et
al., 2014).
ECONOMICAL
- The current financial position of the
economy and that of the citizens of the
country. Moreover, the recession
period of the country is to be
evaluated to understand the coming
phase of the situation.
- The preference of the consumer
market. The interest of the consumer
towards the product offerings and that

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SOCIAL of the new business strategy is one of
the key factors towards the social
aspects.
TECHNOLOGICAL
- The use of the innovative modern
technologies for the achievement of
the desired goals, and for making the
product penetrate within the consumer
market.
LEGAL
- The legal manner in which the trade is
required to be carried out. On the
other hand, the extent to which the e-
commerce activity is to be carried is
outlined by the legal governing body
of the e-commerce trade network (Ho
et al., 2014). On the other hand, the
use of guideline is strictly to be
followed.
ENVIRONMENTAL
- The external and that of the internal
aspects of the micro and that of the
macro environmental factors is to be
evaluated.
- The firm should have a concern

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towards the CSR activity and that of
the environment by elimination of the
harmful waste and that of the
elimination of any activity that is
leading huge impact within the
economy (Ho et al., 2014). On the
other hand, the use of the recycling
activity is to be carried out within the
business process.
The decision to start an online business: Taking in to consideration the present market
structure an that of the interest of the consumers, it seems like that is a great opportunity for the
e-commerce network as much of the consumers are more prone towards the internet shopping
because of the convenience in the purchasing activity. On the other hand, it is a broad range of
product offerings that the consumer gains by making use of the e-commerce platform (Burns et
al., 2016).
Besides, there is a huge potential for the online marketing platform to reach to the boundaries
where there lacks the presence of the physical stores and the markets. On the other hand, there is
a huge scope for the e-commerce platform to attract and pull the potential consumers by making
use of the attractive adverts and that of the attractive catalogues.
Factors that may impact on your success in this new venture: However, the new venture is
required to be formed with that of the partnership agreement and that of the joint partnership

5THE STRUCTURE OF BUSINESS
with that of the other firm. Forming a partnership or joint venture with that of the other firm will
help in gaining a competitive advantage over the other rival firms. This way it will help in
obtaining a major proportion of the market share.
However, there is an immense requirement of the innovative ideas and product offering as there
is already huge presence of same products and that of the same business models within the
consumer market. Forming a joint venture is not the only solution; there is a huge need to
introduce innovation in the business model (Fisher et al., 2014).
On the other perspective, there is also an immense need to formulate one’s right source of the
network as this will help in the process of pushing the product offering into the right place of the
market. Besides, it is the network that helps in the formulation of the business by WOM (Words
Of Mouth), it is the words of the mouth that helps in pushing the products without even
conducting advertising activity.
2.1. Construct a table identifying the relative strengths and weaknesses of the various legal
frameworks you may need to consider in making your decision. Consider, for example, the
new GDPR framework, Consumer Right framework or any other legal framework of your
choice. Also, provide consideration for how you might seek the funding for your new online
business start-up.
STRENGTH
- The ability of the firm to push its
product offering into the consumer
market by making use of the referral
programmes and the advertising

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activity.
- The talent of each of the sub-
departments and that of the top
authorities, in dealing with that of the
business decisions and their individual
dedication towards the environment
(Wetherly et al., 2014).
- The choice of the consumers to
consume a particular product and the
purchasing power that stays in the
hand of the prevailing economy. The
interest of the consumers and that of
their responses towards the new e-
commerce platform and website.
WEAKNESS
- The number of rival firms that is
present in the business model.
- The competitive advantage of the rival
firm that it possesses has the potential
to outdate any new upcoming r any of
the qualitative firms (Wetherly et al.,
2014).
- The new business model for e-
commerce has the potential to

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OPPORTUNITY
penetrate not only the domestic
country but also the international
boundaries of the market.
- There is a huge scope for the e-
commerce platform to build their
brand image and push their product
offering into the overseas market too.
- By formulating a brand’s unique
brand image, it can head for the
franchise option. This manner will
further help in the generation of
profitable income.
THREATS
- The change in the current government
tax structure and that of the current
policy regarding that of the e-
commerce platform business.
- Besides, one of the major concerning
problems for the e-commerce business
is price manipulation (Wetherly et al.,
2014).

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There are a number of consumer rights that are required to be given immense attention and that
of the priority; they are as follows:
Consumer rights framework (Bian et al., 2017)
-Right to safety.
-Right to consumer knowledge.
-Right to choose.
-Right to be informed.
-Right to be heard.
-Right to that of consumer education.
-Right to Seek redressed.
-Consumer Protection Act.
Consumer responsibilities:
-Ask Yourself!
-Be Critically Aware
-Be Involved
-Be Organized
-Practice Sustainable Consumption
-Be Responsible for the Environment.
All the above set of the consumer rights and that of the responsibilities is to be given
immense importance as this are the standard set of rules and policies that are being formulated
for making the business align within the right path of the track (Weissbrodt et al., 2017).

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There are a number of the procedure but keeping into view the present business model of the
online business structure the use of the below following strategies will be undertaken to raise the
brand awareness among that of the potential consumers, they are as follows:
- Crowd-funding, it is one of the effective means of generating fund such that major proportion
of the fund is being raised from the body such as that of the investors and that of the stakeholders
in advance, and they are given the promising note that they will be rapid with the whole amount
along with that of the compensating incentives.
- Help form that of the external bodies such as that of the Angel foundation bodies and that of the
investors, this bodies help in meeting the financial aid for a particular firm but upon the
introduction of the formal agreement that the firm will be repaid again with a compensation
amount upon sustaining the business environment (Vulkan et al., 2016). This alternative form of
investing generally occurs in a company’s early stages of growth, with investors expecting an up
to 30% equity.
- Obtaining venture capital for the business: This is one of the traditional means for raising
funds from these bodies. However, there are a few downsides to Venture Capitalists as a
funding option. VCs have a short leash when it comes to company loyalty and often look to
recover their investment within a three- to the five-year time window. If you have a product that
is taking longer than that to get to market, then venture-capital investors may not be very
interested in you (Light et al., 2017).

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3.1. Your online business ideas have identified three sectors within the UK within which
you can operate. What are they? What are the differences between the three sectors?
Comment on their value to the UK economy. Also, identify at least two HR policies and
comment on their importance to the modern workplace (for example Health & Safety
policies and equality and Diversity policies). Finally, write a brief reflective statement
comprising no more than 250 words which should form part of the appendices.
The three individual business sector are as follow; they are as Primary sector, Secondary
sector, and that of the service sector. This sector is the main body of the business firm within the
region of the UK market. Besides, there exists a huge amount of difference within these
individual markets; they are as,
-Primary Sectors- This is comprised of that of the extraction of the raw materials such as that of
the mining, corporate business structure, manufacturing industry, and much more.
-Secondary Sectors- This sector is composed of that of the end finished goods and that of the
commodities that are provided to the end consumers for the sole final consumption activity
(Storey et al., 2016).
-Service Sector- This business sector of the UK market is generally composed of the various
services that it provides to the external market and the domestic consumers of the concerning
economy. This service ranges from a wide range of expertise. They even had to the international
market for availing these services. Services such as that of banking, designing, retailing, tourism,
hospitality, and that of the IT industry.
The region of the UK market relies upon this specific sector for not only the end
consumption activity but also to meet their future expectation and that of their individual rising
demands. On the other hand, it is this specific industry’s that mainly yields towards the

11THE STRUCTURE OF BUSINESS
formulation of the revenue from the market. Besides, being the service manufactures these
bodies are one of the primary reasons for the formulation of the revenue for major proportion of
the household sectors (Barnett et al., 2014). These sectors are not automated. This signifies that
there is an immense requirement of the manual labour force to carry out the desired activity.
Besides, this entire consumer market is being segmented and is being classified according
to that of the different segment of the consumer market. Besides, this segment of the consumer
market is one of the principal reason for sustaining the economy of the UK market. The
purchasing power that stays in the individual consumer hands is high because of the presence of
these specific sectors.
On the other hand, the UK consumer relies upon these sectors because not only the
domestic citizens the international consumers to rely upon these specific sectors for growth and
development of their concerning economy. The higher growth within the GDP of the country is
because of this specific business sector (Blair et al., 2018). The constant growth and
development within this specific sector have resulted in the higher improvement of this specific
firms.
Tow-specific HR policies of the new innovative environment are as follows:
1- Threat to the privacy of confidential data and information’s.
2- Code of ethical conduct.
This tow HR policy is being framed taking into consideration that nature of the business
environment and that of the security that is being introduced to align the activities of the
corporate undertaking align within the right path of the track. On the other hand, this set of the

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HR policies is being formulated taking into consideration the past organizational effects that
have been taking place throughout the time.
The first HR policy is being formulated to make sure that the breach of the confidential
data is not being carried out. As within the corporate and that of the business environment, there
exists a bulk of data and raw facts that are being stored and carried out within the servers or any
other such platform of the concerning business firm. This HR policy is redesigned keeping in
view the security of the new as well as that of the existing employees (Reilly et al., 2017).
Sometimes, the internal employees of the organization itself undertake the breach of the data this
is being done internationally to cause to the reputation and that of the business undertakings of
the concerning firm.
There is the introduction of the standard set of rules and procedures. This introduction of
the set of the rules is being undertaken to make sure that each of the business undertakings is
being carried out in a legal manner. The ethical code of conduct is the set of rules that are being
introduced keeping in view the nature of the business undertakings. Besides, the businesses, as
well as that of the trade organizations, typically makes use of the specific set of code of ethics
that their employees or members are supposed to follow. Breaking or ignoring the code of ethics
can yield in the act of termination or dismissal from the organization. A code of ethics is
important because it clearly lays out the rules for behaviour and provides the groundwork for a
pre-emptive warning.
The modern workplace is composed of the IT tools where the bulk amount of data is
being stored and is being retrieved on a real-time basis. Besides, the IT application has a series of
advantages they have disadvantages too. If they fall in the hands of the wrong individuals, it may

13THE STRUCTURE OF BUSINESS
lead to the creation of serious issues (Lai et al., 2016). On the other side, because of the increase
in the competition of the firms, there has been a number of efforts that are being undertaken by
the rival firms to outdate the competitive advantage of the rival firms. On the other perspective,
the competition takes up to such level that the basic ethics is being ignored and the primary focus
gets upon the elimination of the rival firms. They carry on cyberbullying activity anonymously to
pull the legs of the rival firms and that to cause harm to the individual reputation of the
concerning firm.

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References
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practice, and cases. Routledge.
Barnett, A., Batten, S., Chiu, A., Franklin, J. and Sebastia-Barriel, M., 2014. The UK
productivity puzzle. Bank of England Quarterly Bulletin, p.Q2.
Bian, X. and Veloutsou, C., 2017. Consumers’ attitudes regarding non-deceptive counterfeit
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Burns, P., 2016. Entrepreneurship and small business. Palgrave Macmillan Limited.
Cadle, J., Paul, D. and Turner, P., 2014. Business analysis techniques. Chartered Institute for IT.
Daidj, N. ed., 2014. Developing strategic business models and competitive advantage in the
digital sector. IGI Global.
Dhingra, S., Ottaviano, G., Sampson, T. and Van Reenen, J., 2016. The impact of Brexit on
foreign investment in the UK. BREXIT 2016, 24, p.2.
Fisher, R., Maritz, A. and Lobo, A., 2014. Evaluating entrepreneurs’ perception of success:
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& Research, 20(5), pp.478-492.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
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Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European
academic research, 2(5), pp.6478-6492.

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Jegelevičiūtė, S. and Valančienė, L., 2015. Comparative analysis of the ways crowdfunding is
promoted. Procedia-Social and Behavioral Sciences, 213, pp.268-274.
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Appendices
Taking into consideration the potential of the UK market to formulate a new online business.
Much of the advantage lies on the positive side as the consumer market is educated on the other
hand, this practice of online marketing is being going on from a very long era of time. This will
help the consumer market to adopt to the new channel very fast.
On the other perspective, the consumer market of the UK is more prone towards the UK
market because of the convenience in the business process and that of the different promotional
scheme discounts that takes place. This discounts is not even possible to be obtained from that of
the physical nearby stores. Besides, while sitting from the point of the consumers place, they
have the broad option of evaluating the various products segment that they have.
However, taking into consideration the present working modern environment much of the threat
towards the breach of security and data has taken place over the period of time. On the other
hand, the HR policies are required to be changed on a constant basis. They are also required to be
reframed with different segment of time to make sure that the changes that are taking place
within the modern based working environment are similar in nature as compared to that of the
HR policies of the present era of the time.
On the other perspective, it is the different sectors of the industry and their development that is
yielding towards the improvement of the economy and that of the well-being of the individual
consumers of the society.