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The Structure Of Business Assignment

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Added on  2020-10-23

The Structure Of Business Assignment

   Added on 2020-10-23

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The Structure Of Business
The Structure Of Business Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1PESTLE Analysis, factors considered to start an online business and factors which impact thesuccess of new online business start-up.......................................................................................1Strengths and Weaknesses of various legal frameworks and ways of funding for new onlinebusiness start-up...........................................................................................................................3Three sectors within which online business will operate, difference between three sectors, twoHR policies & their importance...................................................................................................6CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12APPENDICES...............................................................................................................................14
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INTRODUCTIONeBay is a multinational e-commerce company whose headquarters is in San Jose,California, United State. It was founded by Pierre Omidyar in year 1995. Today it is one of thepopular company in Internet Industry. It provides its customers online shopping services (Schell,2018). Present report will highlight the pestle analysis of the organization. It will also discuss thefactors which need to be consider while opening new online business and also those factorswhich may impact the success of the new venture. It will tell about the strengths and weaknessesof various legal frameworks and ways of funding for new online business. It will identify thethree sectors and their importance. It will also describe the importance of 2 HR policies to themodern workplace. TASK PESTLE Analysis, factors considered to start an online business and factors which impact thesuccess of new online business start-upPESTLE ANALYSIS OF EBAYPestle analysis of eBay are as follows - Political FactorsThere are various political factors which can be affect the financial performance of eBay.These factors are political stability, taxation policy, corruption level etc. UK government issupporting e-commerce which is beneficial for the company to expand its business in UK. InUK, EU imposes heavy e-commerce tax which impact the profitability of eBay. UK governmentimpose the tax on the profit which is arisen in the UK which lead company to pay heavy incometax (Murphy, 2017). Economic FactorsThere are various economic factors which may impact the operations and profitability ofthe company. These factors are pricing of services, interest rates, inflation rates, exchange ratesetc. eBay provide buying selling facilities to their customers which lead buyers to save theirmoney and buy the required products and services at low price which is beneficial for thecompany. Due to international business, eBay has to exposed to fluctuation in exchange ratewhich impact its profitability. Socio-Cultural Factors1
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There are various factors which is related to the social factors. These factors arecustomers' behaviour, their perceptions, their demand pattern and their needs & wants etc. Whenthere are a lot of complaints from the customers regarding their products and services fromsellers, this lead company to create feedback forum which is customers oriented. This leadcompany's market shares to be increased. Due to different culture in different countries, people'sbuying and selling patterns are different which lead company to face so many social issues (Zhu,and et.al., 2015). Technological FactorsThere are various technological factors which impact the business of eBay. There arerising in number of mobile user which lead company to create mobile friendly app for thecustomers so that number of customers can be increase for the company. Due to technologicaladvancement, customers of company are facing internet privacy and security related issues suchas leakage, misusing, trading and hacking of personal data etc. This lead company to face loss ofloyal customers. Legal FactorsThere are various legal factors which are as follows – commercial law, environmentallaw, health and safety law, consumers related law and employment law etc. (Klagge, Martin andSunley, 2017). There are various discrimination law which is imposed by UK government inorder to provide safety and security to the employees of the company regarding somecharacteristics which help company to create and maintain its employer brand image. There arevarious laws and regulations which banned customers from using eBay. This lead company toface reduction in its profitability. Environmental FactorsThis factors consist of various factors such as change in environment trend, change inweather, change in climate, water, soil, land, pollution level etc. These factors consists ofenvironmental factors. eBay are now focusing on trading of green products which attract thecustomers (Meijerink, Bondarouk and Lepak, 2016). FACTORS CONSIDERED TO START NEW ONLINE BUSINESS START – UPThere are various factors which is needed to be considered before starting a new onlinebusiness. These factors are as follows - 2
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