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BHO6630 Assignment on The Synopsis

   

Added on  2020-05-28

5 Pages1195 Words55 Views
Running head: SYNOPSIS0 SYNOPSIS
BHO6630 Assignment on The Synopsis_1
SYNOPSIS1Introduction: Why am I reading this?This literature is about e satisfaction of the online shoppers. Various studies have been conductedon this topic in order to analyse the factors that affect the satisfaction level of the online shoppersand the various benefits they receive out of online shopping as compared to offline shopping.This topic has been studied so that the nature of online shopping can be analysed and identifiedand the benefits of this advancement in this world can be examined. I am reading this to analysethe factors that affect e-satisfaction and the drivers of online shopping. This topic has drawn myattention because online shopping is the most discussed topic these days. It has been analysedmost of the users are moving towards online shopping from offline shopping. Analysing thefactors that attracts the customers towards online shopping is very beneficial in conductingfurther research for identifying the marketing strategies that can be implemented to improve theonline services and hence the e-satisfaction of the customers. Reporting: what are the authors trying to do in writing this and what are the authors saying that isrelevant to what I want to find out?All the authors have discussed some or the other aspects of online shopping that help thecustomers to attain e satisfaction. Szymanski and Hise in their study have tried to explain the roleof merchandizing, transaction security, site designing, online convenience etc. this study alsofocuses on the designing of the site and the convenience of shopping that the customers enjoybecause of the user friendly site designs. Other researches that were conducted by Colla andLapoule and Anderson and Swaminathan considers the variables like retailer visibility, customerservice, pricing, product uncertainty, adaptation etc. as some of the important factors indeveloping e satisfaction amongst the customers at the time of online shopping. All the authorshave discussed different theories and dimensions of customer perspective and the variables thatcontribute in developing e-satisfaction. This is very much relevant to the subject that I amlooking for. This is because the main focus of my study is also to identify the factors that affectthe e satisfaction of the online shoppers. I want to find out that what the perspectives ofcustomers are at the time when they shop online. What are the factors they look for in the sitewhich makes them comfortable and facilitates them to shop online as compared to do offline
BHO6630 Assignment on The Synopsis_2

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