Examining Organisational Development in Public Sector: Case Study of National Australia Bank

This research study examines the key concepts and findings of organisational development in the public sector, specifically focusing on the case of National Australia Bank. It explores the impact of organisational development on the bank, the concept of organisational development in the context of NAB, and the role of performance management, change, and management in NAB's organisational development.

Organisational
Development

Table of Contents
INTRODUCTION ..........................................................................................................................1
1.2 BACKGROUND ......................................................................................................................1
1.3 LITERATURE REVIEW..........................................................................................................2
1.4 AIMS AND OBJECTIVES.......................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................4
Research Design...........................................................................................................................5
Research Philosophy....................................................................................................................5
Research Type..............................................................................................................................5
Research Approach......................................................................................................................5
Research Strategy.........................................................................................................................5
Research Techniques...................................................................................................................6
Research Question.......................................................................................................................6
2.1 RESOURCES............................................................................................................................6
2.2 DATA AND RELATION VARIABLE.....................................................................................6
3.1 DATA COLLECTION METHOD............................................................................................6
3.2 CASE STUDY...........................................................................................................................7
RESULT..........................................................................................................................................9
RECOMMENDATION ..................................................................................................................9

REFERENCES..............................................................................................................................10

TITLE: To examine key concept or finding in organisational development in Public sector: Case
Study of National Australia Bank .
INTRODUCTION
Organisational culture is on of the most important aspects of an organization. Culture is
the way of performing of enterprise including behaviour and values creates a unique recognition
or social environment of a company. Public sector includes those organisation which aims to
public serving despite of gaining profit orientations. It is required to make variables changes in
the behaviours and techniques of company for catering new outcome or reach new goals through
reconfiguring the framework. The analysis of effective performance and changes of organisation
called transition development which occur for motivating and inspiring the workers. In the
present era of industrialization, digitization and modernization, change is required for evolving in
market that company make by management of knowledge, learnings and transformation of
norms f enterprise.
This is a research study on organisation development understanding key elements,
diversity at workplace, performance management in Nationals Australia Bank i.e. is public sector
corporation (Ahgren and Axelsson, 2011).
1.2 BACKGROUND
Organization development is an activities that consist of systematic and ongoing
procedure of implicating impressive change of company. This is a scientific study of
environment which aid the businesses including public, privet sector for make varies according
to the environment and trends. The nature of OD is disciplinary that draws on psychology,
sociology involving learning, motivating and personality theories. Evolution of enterprise
includes the performance, measuring success and developing the idea through change. This was
firstly introduced by Richard Backhard in 1960 who states that the planning, managing
expanding organisation requires OD for growing the affect of it on the public. Public sector need
this for creating and impact and understanding the consequences, to keep a hold on the consume
and users of facilities. Later to aware and transform structure according to the interest if people,
the companies adopted this technology. National Bank of Australia is financial corporation deal
with earnings, market capitalism and consumers which is ranked as one of the four biggest
financial companies. The company in 2014, was 41st ,largest bank in the world which have
decreased and come to 49th in 2016.
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1.3 LITERATURE REVIEW
To understand and examine the required findings for the related subjects it is certain to
make suitable literature review of respected topic which have been done before. The previous
studies can be in form of Journals, magazines, newspaper articles, books, research plans and
other documents which will be considered as the secondary data and finding which can help the
National Australia bank to find the development of organization along wit changes, performance
and management. The research specialist Smith claims that literature review helps in seeking the
pursuits of the related development subjects as well as it implication or success in other
companies which may prove useful for the cited one. Through it, the researcher can come up
with data and facts of past findings (Doherty, Ashurst and Peppard, 2012).
In the research of Crawford Lynn and helm Jane, 2009 in “Government and Governance”
which finding states that for a particular project management for a certain form of task investing
for a particular profits and in the context of specifics. This states that the management of projects
is beneficial for both the organisation and its development to save the tome and efforts of
company as well as increase the demands. The organization of public sector is in complex
working condition which is creating the barriers in the evolution of them. They need to manage
risk administration, control functions and monitor operations and demonstrate the transparency
and accountability. But despite of all this, the dedication of staff working in the companies is
higher to serve the public interest. Through the implementation of projects management, learning
of new structure can be done by the organisation (Sangiorgi, 2011).
According to J. Kevin Ford and Pennie Foster, 2012 report of “Organisational
development and change” which suggest that the organisational changes and development is
necessary for increasing the endurance of enterprise in the industry. Market is dynamic, and it is
required to make changes in the system and modifies the culture of enterprise for transforming
itself according to the consumer expectation. They have analyse the parapsychology and
behavioural aspects of the study and come to the conclusion that multilevel modelling,
sustainability can be optimized through changing framework after a span of time. They believes
tat any company can copy their plans according to the successful companies but the
organisational culture is something which can not be changes or copied. This helps a company in
improving in the competitive market and create a unique recognition in industry through the help
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of it. The main barrier of organisational change is the initiative fail which occur cause of not
optimizing effective approaches and strategies or worse leader guide fr the management.
Sergio Fernandez and Hal G. Rainey, 2006 published a research which was on
“Managing Successful Organisational change in the Public Sector” states that the public sectors
like government organization takes time to change their system or working. It also said that for
effective implementation of organisational change, enterprise requires to use principle of change
or organisation in an effective way. Public managers have a different and very crucial rile in the
management of such changes in the entity.
In the study of “factors influencing management the organisational change in public
sectors” Emmah S. A. Bosire, 2012 , they have researched that organisational leadership,
resources, employee, culture dan as well as employee management, attitude, dedication and
change affects the factors of public sector companies in Kenya. It also states that leadership
changes the way of enterprise culture or functions. For coping up with the acquired variables, the
company make effective internal communication which are the only on who can aid them in
developing he entire entity. Also it has studies that the adaptability of worker of change lead the
company toward success and failure of a certain need. Through establishing mission, strategies,
and key elements of vision, company can occur such evolution among the entity. According to
this study it is said that the leadership styles is main key of organizational change within an
organisation which lad to success or failure accordingly (Bell, Chan and Nel, P., 2014).
By Steve Glowinkowski in “It's Behaviour, stupid” published in 2009 studied that
concepts of organization structure, its importance and various aspects of its changes in structure
along with consumes, stakeholders, owners, customers and community related to it and
concluded after studying various case studies that theory of integrated fretwork is critical
composition. The behaviour of organisation as well as its stakeholders is special while occurring
nay activities including the changes. This represent an coherent and undeniable interconnection
with the circumstance which provide enterprise a platform where they can sustain and change the
information with their team, group, unit or people of company other. Change of culture is
complicate and systematic process which require to vary in attitudes, behaviours, perceptions,
assumption, values and ideologies requires a organised approaches or strategies for the change
occurrence within the company (Malik and Blumenfeld, 2012).
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According to report Community Services and Indigenous Affairs to Department of
Families, Housing, published in 2008 , it has claimed that NAB is a non- profit oriented bank
which have been announce as one of world's largest banks chain that render services of finance
and funding. This is clear that the company have vision to serve to the public and earn revenues
for accomplishing the mission of organisation. The organisation have yo face major fall in his
reputation while having the traditional culture and values of organization which the company
require to alter and modifies to suit according the time. Explaining the needs ad requirements of
this changes, they have told effective strategies to enhance the performance for evolving the
enterprise. Thy have told that the leadership determines the falls and rise of company for
example case of Apple CEO Steve Jobs. After he took the leadership under the fist, the company
have touched to the heights of success (Kock and Ellström, 2011).
Thus the research have describe the role of organisational development and its role in
public sec tor. This is very complicated to make varies in they public organsition as the process
of change is complex and not considerable. It requires to comply the whole process for acquiring
any alternation.
1.4 AIMS AND OBJECTIVES
Aim
To seek the main concepts and finding of organisation development of National Bank of
Australia.
Objectives
 To analyse the impact of organisation development on National bank of Australia.
 To understand the cone pt of organisation development in context if National Australia
Bank.
 To examine the role of organization performance, change and management in OD of
NAB.
RESEARCH METHODOLOGY
For seeking the accurate result on various topics this is utilized by the researcher which is
also called the approaches and techniques framed and complied by the individual. According to
this concepts, if one can pursuit the appropriate finding related to this subject, which have been
evaluated before, one can successfully achieve the depth of data and information (Carlström, and
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Ekman, 2012). To interpret a data, Research sample, philosophy, designs, approaches are the
tolls which can help in accomplishing properly to the conclusion (Jasper and Crossan, 2012).
Research Design
For accurate analysis of data with proper efficiency, the research design used by the
researcher which are explanatory and descriptive. In the regarding project, the design which is
used explanatory toe evaluate the finding of research through explaining various aspects of
research as well as define problem in details.
Research Philosophy
For finding the certain aims and objectives related to the project if research, there are
specific philosophies which is formed by the specialist that is being used for accomplishing a
study result. There are two types of philosophies which is Interpretevism (concept of
constructing or interpret data) and positivism (objectivism concepts). In this report, positivism
research will be used in order to observe the market study and come up with conclusion.
Research Type
To analyse the data in a proper way, research types distinguish the nature of research
which is qualitative and quantitative involving particular approaches of evolution information. In
regard of this research, quantitative as well as qualitative methods will be used for concluding
the finding along with facts.
Research Approach
In this respective study, the researcher will optimize the approach of deductive research
to identify either the outcome is suiting to the questions of respected study. As well as it requires
to identifies the theories that help in extent the projects on the same time. This is done to get the
accurate outcome concerning to the research motive (Barth and Rieckmann, 2012).
Research Strategy
In the respective report the study will utilize the case study techniques through which the
will evaluate the change of organisation development and its performance in regard of National
Australia Bank. For that the secondary data examination would be done by the researcher to
come up with certain findings.
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Research Techniques
Thematic investigation includes the methods that is utilized through the researcher for the
particular project document to evolve themes according to the questions explained for the
organisation by evaluating the public sector changes including NAB in order to measure accurate
judgement for the specific themes.
Research Question
 How the organisation development is affecting the structure of National Australia bank?
 To what level NAB is putting their effort to change the elements that are influencing
company culture?
 How the organization development change in the public sector such as NAB?
 How Workplace diversity helps in changing the circumstance in regard of NAB?
2.1 RESOURCES
For the collection of data, the researcher have used several resources for accomplishing to
the accurate information or content. To understanding the changes in public sector and NAB, one
have studied various journals and books over the OD. The findings of the data helped in
achieving the certain results of precious OD research in public sectors. Secondary data analysis
where as also helped in understanding the diversity in the workplace of banks and how its helped
in changing the organization structure as well as entire system of organisation including culture.
For that the online articles, online books, and journals and blogs assisted in collecting the related
data and findings for the report (Fowler, 2013).
2.2 DATA AND RELATION VARIABLE
The file is based on organisational developments and the related components for the
respected topic which is performance management, risk administration, organisational change.
This study have chosen the organisation culture as change which come by changing behaviour,
tram work activities and developing the concepts for hold the fist of cited subject. These are
related variables of this research.
3.1 DATA COLLECTION METHOD
In the following report for finding the data and information related to the following
subject the researcher have used the secondary data analysis through studying books, journals,
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articles, online blogs, papers and other information resources as well as studied the changes
occurred in organization which have helped the researcher in coming to the respected outcome of
the study.
3.2 CASE STUDY
Through the examining secondary data, researcher have come up with few outcome
related to the subject which have been eliminated and explained in different sectors which is as
below:
Organisation Culture
The company culture is based on five morale values which are being bold, passion for
their users, will to win, doing the right activities and respecting public which is taking the
company in the heights of success (Mellor, 2015). This is the drag on presentation ad
productivity of organisational services. It is successful in attracting consumer through
emotionally engineering by their activities that is inspired by their culture. They believe that the
evolution can be done by diversity in workplace, inclusion and flexibility. Culture shows the
values and describe its attitude toward the society and its consumers.
Barrier in Culture Change
The change or can say evolution is complex process but significant for organisation to
suit according to the environment. A very popular journalist Jean Baptise Alphonse said in 1849
that “More the change occur more it subside the same.” unproductive behaviour of
Administration, worse leadership and the initiative failure are the major reason of fall of
organisation change.
The National Australian Bank was one of the largest bank of world but it is leading to the
failure according to the specialist. The Conversation published an addition over it with the
headline of NAB : 30 years of Failures in which it has explained that how the bank strategies
suddenly gone wrong while almost going right. The company have faced the loss of A$4.2 in
the year of 20156 while separating from the bank of Clydesdale which was a successful mission
though (Brix and Lauridsen, 2012).
The oversees development acquisition which is Which was just like Blackberry who was
successful at the time and on the other time the company doomed with a heavy loss. In 1985, the
Hawke Labor State open the market flaunting the Australian dollars in the market admitting16
foreign banks to open their business in the country. Don Argus the CEO of Clydesdale bank
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opened their banks along with other which become the large bank in middle east after the failure
of Middleast bank strategies of deploying business. NAB bought the shares of Yorkshire bank in
1990which was 120 years old. In 1992, it acquired the bank of New Zeeland and in 1995, US
Michigan national corporations. The company announced the vision as the largest expanded
banking branch after the success (Burnard and Bhamra, 2011). After which the bank announced
to provide the online banking services to consumer. In 200, the bank become one of world
largest bank. In 2002, bank face the loss of US$2bilion on their sale. In 2005, The Yorkshire
reconfigured the bank as the biggest chain but in 2009 the bank had to pay -42% charges for the
for taxes and debts. In 2015 , NAB booked a fall of A$67 million on the sale of services and
shares. In 2016, the enterprise maintained to offload from Clydesdale along with debts. Of A$4.2
billion. This is how the venture of cited firm came to the end. The company BOD executed new
CEO for effective leadership of company in January of Shayne Elliot who has initiated his
journey with the motive of evolution of company culture stating the status of “Back to basics”.
Organisational Change and Impact
Changing an organisation is the very complex and hardest part of an organization which
is just like the of icebreake. The company culture is related to the ideologies, philosophies,
behaviours, attitudes and transforming of organisation which is required to change according
time, not entirely but certainly.
For making any changes in the company, National Australian bank requires to undertakes
these important aspects which are:
Create
Company have created new values which aims tow major four key point that are gone
bold, focusing over consumers needs, respecting users, doing better things and establish a new
recognition set by new CEO Elliot which for which they have implemented new strategies which
is effective as well as impelling. They made the statement and campaigns which is be the change
the person want to be for being modern bold and perfect (Francis, Holbeche and Reddington,
2012).
Process
Company require to undertakes these process:
Vary in practices without making changes in behaviours. The leader have to retain the
employee and provide the same purpose to employee, supervisor and manager of organisation to
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come up and target the same goals to achieve within a specific period of time. For that can
evolve new values which can help them in changing the functioning and modifying the system
with sticking on the basics of them.
Patiences
Patience is the key of success and development is a helical process, For improving their
condition in the market the enterprise required to keep patience and effectively implement their
strategies for better and effective result. The outcome soon be find out.
RESULT
From this concluded report it can be concluded that for organisation change, team work
activities as well as organisation changes, structure development, performance betterment are
essential which help a company in modification process according to the new trends. Changes
does not refer to transformation but alternation with traditional methods (Waddell and et al.,
2013).
RECOMMENDATION
 The company should maintain the development of organisational structure with time to
get over from the loss of debt in the industry.
 The organisation should effective strategies, performance and time management and
other techniques of evolution for occurring any changes
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governmental organisations in international development. Routledge.
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Sangiorgi, D., 2011. Transformative services and transformation design. International Journal of
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Carlström, E.D. and Ekman, I., 2012. Organisational culture and change: implementing person-
centred care. Journal of health organization and management. 26(2), pp.175-191.
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