The techniques of production

Running Head : MARKETING MANAGEMENT REPORT 1
Marketing Management (Report 1)
Name of the student:
Name of the University:
Author Note:

MARKETING MANAGEMENT REPORT 11
Abstract:
The report will study the marketing management procedures of the new product, Yorkshire
creamery that was launched in Australia. The report is divided into three parts where the first
part will introduce us to the product, its marketing environment with it positioning and marketing
strategy.

MARKETING MANAGEMENT REPORT 12
Table of Contents
Report 1...........................................................................................................................................3
Background of the product:.........................................................................................................3
Market Environment....................................................................................................................4
Demand for the Yorkshire products:...........................................................................................4
Market segmentation, Target market and positioning strategy...................................................5
References........................................................................................................................................6