The Theory behind the Strategy

The Theory behind
the Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategy analysis is mainly the conduct and the method through which various process
and aspects are being created in order to formulate various strategies that are important for all the
organisation. As for the growth of the company their should be maintain proper formulation and
approaches in the business(Barbosa, Romero and Cunha, 2019). Strategy is mainly the
identification of all the approaches and the decisions taken to frame out the work in a contextual
manner and with that to satisfy the organisational vision by re-framing the conducts being
necessary. This report will cover all the strategy and change management approaches of the
contemporary organisation and also the various models that helps to identify the strategies and
implementation with the role of key performance indicator in the company. The organisation
chosen for this report are HSBC Bank and Barclays which are Multinational investment banks
helps to maintain the funds and the investment of the organisation with various strategies.
MAIN BODY
HSBC is a well known British Multinational investment bank which was established on 3
March 1865, its Headquarter is in London UK. It was founded by Sir thomas Sutherland and
Mark tucker and Noel Quinn are the group chairman and the group chief executive. This bank
use to serve worldwide and provides the financial services organisation as it covers around 40
million customers. And has been designed in various business groups like commercial banking,
various investment banking and also the Global and the retail banking.
Barclays is a British investment bank which has a multinational incorporation and also
known as the financial services company, this has been headquartered in London, England and
was founded in 17 November 1690. Nigel Higgins and Jes Staley are the group chairman and
the group chief executive respectively. The Barclays has also organised various core businesses
that are the personal banking, health management, investment management and also the
corporate banking(Hao 2017). .
Strategy and change management, comprise of the method or the process through which
the organisation can maintain the changes in the company in a planned and the structured method
in order to achieve the goals. The managers tends to use various models so as to attain change in

the company and the varies changes ate being framed by the method and the new advancement
that is being required by the company in order to gain the growth and trust in the market. The
changes can be made in all the internal and the external process through which implementation
can be maintained.
In order to analyse all the approaches and the areas through which such works can be
framed there can be applied various theoretical approach that helps out in maintaining the
advancement in the company(Protalinskiy and et. al., 2018). As in all the industrial approach of
HSBC and Barclays the Porter's five forces can be applied as it follows the Competitive Rivalry
by analysing that HSBC and Barclays are rivals and they have to maintain various strategies in
order to frame out the work which emerge out with various goals and approaches, so they tend to
make the innovation in there facilities that are being provided to the customers. They have High
rivalry in the market. Supplier Power as this use to be one of the most important factor by
analysing all the areas in the company supplier plays and important role and tends to frame out
all the areas like various innovation and the digital enhancement helps out the company to grow
in various methods and make there supplier power high for both the banks in the market. Buyer
power this is mainly that what customers required and by keeping the requirements of the
customer at variably high for Barclays as it covers larger market and for HSBC it is moderate to
match there needs and try to frame all the facilities that pertains out and maintain there growth in
the various areas like contactless payments, digital strategies etc. Threat of substitution with the
emerging technology and changes there has been framed that a lot of changes are there by being
adapted so the substitute of any of the bank intermediaries is competitively high for both
Barclays and HSBC (Porter Five forces, 2020) Threat of new entry as there are various banks
emerged out in the recent time and they are trying to give various services so the threat is merely
high for both the HSBC and Barclays.
As both the HSBC and Barclays tries to maintain the competitive analysis for all the
strategy formation and maintaining the steps which helps them out to increase there market in
various companies. The porters five forces provides benefits like it helps to scan the macro
environment factors and also to develop the structure through which strategies can be developed
and scanned to be framed.
The HSBC being the global multinational bank use to attain numerous of customers daily
and for that in order to maintain the image and the focus of the market they implemented change