Dawson Creek to Open New Store in Canada in April 2019

Dawson Creek announces to open a new store in Canada by the end of April this year. The target audience for this release would be high-income group people. The major aim of this realize was brand awareness, increase customer base, and attract new customers.

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business management
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MARCH 1, 2019

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Target publication and audiences
a. For the announcement of new store opening of Dawson Creek, the newspaper through
which the company prefers to send the press release would be “Toronto Star,” being one
of the most popular newspapers in Canada. It was found to be a most circulated
newspaper, according to 2015 statistics. Therefore, making it helpful for Dawson Creek
to reach out to a large number of customers, moreover, the frequency of availability of
this newspaper is daily, with 224,907 audiences (muckrack, 2019).
The company also choose another newspaper to send the release that is “The
globe and mail.” This newspaper is printed in 5 cities in central Canada and western. This
is equally distributed as Toronto star. Another newspaper is preferred so as to reach to the
potential audience, who do not prefer to read Toronto star, would also be approached
through this newspaper release (theglobeandmail, 2019).
b. It is important to decide on the target audience, for whom the press release is sent, this
will reflect the aim of the promotion, and knowing the audience will make the
information of the release more specific and informative as per the audience preference
and interest.
The target audience for this release would be high-income group people. Moreover, the
target audience would also be Toronto residents, specifically. The reason being, the
company would like to reach out to the customers who would be preferring to visits the
mall nearby to try the food and experience the new store in the mall (Balmer & Abratt,
2016).
Moreover, since the company’s pricing strategy is a premium pricing strategy,
the company prefer the release to be reached by the high social class group in society to
visits the place. The company is opening a new store in Upper Canada mall, where the
target customers are generally of high-income room due to the availability of premium
brands (uppercanadamall, 2019).
Another target audience for the release would be tourism industry companies, as
malls in Toronto are included in attractive places for tourist to visits, and this will make
them aware of a new place for tourist.
The major aim of this realize was brand awareness, increase customer base, and
attract new customers. This could result in effective marketing and promotion of Dawson
Creek, while reaching out to a large number of audience, at a time.

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Press Release
Dawson Creek to Open New Store in Canada in April 2019
Canada, Release: March 01, 2019. For Immediate Release
Dawson Creek announces to open a new store in Canada by the end of April this year.
Upper Canada mall, one of the popular shopping mall located in greater Toronto, being the most
prosperous residential marketplace. Convenient place for families to enjoy 12,000 sq. foot food
store, while enjoying shopping in the mall.
Noah Roy, CEO of Dawson Creek, commented that “Dawson Creek is honored to
announce an opening of new store in Upper Canada mall, an exclusive shopping location in the
nation. We would prefer to provide the best quality baked goods and premium quality for our
customers in Canada, to enjoy food while shopping”
Dawson Creek is committed to providing high quality and premium tastes baked goods
that will meet the needs of residents enjoying shopping in the mall. The brand is a privilege to
provide high-quality service for the higher social class group to enjoy dining at a premier
shopping location. The company aims to provide the best customer experience with modern
design and a classy ambiance to be enjoyed with family, friends, and loved ones. The new store
will be opened from 10:00 am to 9:00 pm, located in the new market, in Upper Canada mall,
providing all the accessibility to adults and facilities for children. The center presents you to mix
of lifestyle and fashion retailers, along with best-baked food in town now.
Liam Brown, Head Chef of Dawson Creek, commented that “Dawson Creek will be
providing best quality food while proving innovative options for the customers at premier
shopping location. The store welcomes you to experience the joyful time with best-baked food
with your family and friends.” You can found out more store details from the official website:
http://www. Dawsoncreek.com.
For further information, please contact:
Noah Roy, CEO
Dawson Creek
905-842-9402
[e-mail]

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References
Balmer, J., & Abratt, R. (2016). Corporate brands and corporate marketing: Emerging trends in
the big five eco-system. Journal of Brand Management, 23(1), 3.
muckrack. (2019). the-top-10-canadian-newspapers. Retrieved from
https://muckrack.com/blog/2018/07/18/the-top-10-canadian-newspapers
theglobeandmail. (2019). Home. Retrieved from https://www.theglobeandmail.com/
uppercanadamall. (2019). about . Retrieved from https://uppercanadamall.com/about/