The Travel and Tourism Sector

THE TRAVEL AND TOURISM SECTOR

The factors affecting tourism demand in London
and how the supply meets this demand
The most important factors that affect the tourism demand in London include:
 Demography: The demography of London determines the demand made by the customers due to presence
of a well managed economy. Tourists are willing to spend more by visiting their particular destination
thereby an increase in the travelling frequency.
 Technological factors: The technological factors help to make the tourists understand the area better by
checking out the reviews from internet and other related information and making reservations accordingly
with the help of technology. London is found to among the most traveled tourist spots in internet and
people have a high demand to visit it.
 Fluctuations in the currency rate: reduction in the currency prices have a direct increase in demands and
people are willing to spend more in that particular place. London has an expected less value in price if
compared with other developed countries as a result of which people tend to make frequent visits there.
 Economic condition: Economic condition has a direct impact on the demands made on the goods and
services and if a country suffers from economic crisis, people are less likely to visit the place. London
always has a high economy as a result of which the demands are high for the place.
 Political stability: The political stability of the country is essential to ensure safety for all the tourists and
London has a high stability in the country in socio economic and political aspect which makes it highly
safe for the tourist to make a visit.
 Several factors are responsible to affect the supply and demand made on a particular destination
(Michailidou et al, 2016). In London, the supply fails to meet the huge demands that are met by their
customers due to lack of enough infrastructure to accommodate all the people at the same time, prevalent
of huge pollution level, the quality and services which need to be given at it best in order to ensure the
demands are properly met and the use of a proper technology in order to support the tourism industry.