The Ultimate Guide to Marketing Trends

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The Ultimate Guide to Marketing Trends in 2019
Link: https://blog.hubspot.com/marketing/marketing-trends
It is believed that the marketing activities in the environment moves faster than the speed
of light that means that it holds the power to influence people in the target environment. The
marketing techniques keeps on changing on a regular basis so as to create effectiveness in the
environment. However, keeping up with the change does not make the organization succeed.
Thus, several marketing trends are defined to act as a guide for the companies in the marketing
environment. Six areas of trends defined in the article that are genera marketing trend, content
marketing trend, social media marketing trends, SEO marketing trends, technology-marketing
trends and lastly privacy marketing trends (Decker, 2019). Marketing trends helps an
entrepreneur to analyse the behaviour of the customers and save money by investing in the
marketing activities of the company as well. Further, the article also elaborated that the
marketing funnel has converted into marketing flywheel of the business as initially the customers
are the afterthought of the marketing activities however, now the marketing activities of the
company revolve around the customers only. Thus, it should be noted that there are various
innovative ways to manage the content of the company and make appealing to the customers as
well (Wilden, & Gudergan, 2015).
Talking about the issues in the given case, it should be noted that it is crucial for the
organizations to change the marketing functions so as to remain competitive in the business
environment. The above mention six types of marketing trend are important because the
successfully incorporate all the qualities of the product in the promotion campaign that helps
them to attract customers in the target market. Initially the marketing functions were held under a
single segment and people did not know enough about different types of market like content,
SEO marketing etc. in the marketplace (Erdem, 2017). Resulting in which, it should be noted
that this type segregation in the marketing trends would help the companies to tap their footsteps
on adequate marketing technique and capture the right type of customers from the market. These
trends are important because they highlight the different activities that the business could use to
gain the trust of people in the business and build reputation as well. The marketing tools are used
in the business environment to grow better by letting people know about the brand and the
specifications of the product. The diverse marketing techniques acts as a way of judging for the

Marketing 2
customers whether the company serve qualitative products in the market or not; and on the basis
of such techniques only brand image of the company is created in the eyes of the customers
(Jaworski, 2018).
Talking about the six aspects of marketing trends mentioned above, it should be noted
that if the organization still make use of traditional marketing techniques then they would not be
able to sustain in the business environment. Nowadays, producing sustainable goods is important
but it is more important to present sustainable marketing strategies in the environment. Many
companies come and go in the marketplace, not because the value of their product depreciation
but because the marketing activities of the company becomes inefficient or new companies with
better marketing trends enter in the industry. Thus, it should be noted that not implying adequate
marketing techniques in the business environment could make the organization face several
difficulties as well. As long as the business is keeping an eye on the marketing strategies, they
cannot fail to achieve attraction of the customers in the business environment (Watson IV,
Worm, Palmatier, & Ganesan, 2015).