Opportunity Analysis Report for Serco International

THE UNIVERSITY OF NORTHAMPTON
Faculty of Business and Law
2018/2019
MODULE NAME: The Entrepreneurship Report
Module Code Level Credit Value Module Leader
MKTM033 7 20 Kate Pascoe
Assignment Brief
Assignment title:
Opportunity Analysis
Weighting:
40% of Module Marks
Deadline:
09th October 2019
Feedback and Grades
due: See NILE
Resit Date See NILE
Opportunity Analysis Report Assignment Brief (40%)
Writing an Opportunity Analysis Report will enable you to define your business by critically
examining the idea for a new business venture and to check it against your initial perception of the
market-place so that you may write your first draft ‘nature of the business’ statement on which
market investigations and calculations can be based.

Your report should have a contents page, an executive summary, a reference page and appendices
(to include any supporting information).
The word limit is 2000 words excluding a Contents page, Executive Summary, Appendices and a
References page.
NB: Please note that the word limit suggestion for each session is for general guidance only. Should
you wish to include more or fewer words in each session is entirely up to you. All assessment points
are equally weighted, and we advise you to make a full use of appendices. Please note, you will
also be assessed on your use of sources, your writing style and presentation (how well you can
communicate your plan to investors, and whether you have written a convincing proposal).
Contents
1. Executive Summary
2. External Environmental Analysis
3. Industry Analysis
4. Key People and Skills
5. Financial Feasibility
6. References and Appendices
NB: One of the strategies to ensure you have included all the points in your report is to copy and
paste the expanded version of your Opportunity Analysis Report Template into your document and
then include information covering all relevant points. When you completed your analysis and it is
ready for submission, please do not forget to delete the expanded version of questions as it will be
counted towards your word limit and may be penalised.

OPPORTUNITY ANALYSIS REPORT
Executive Summary
The Business environment can be considered to be very dynamic in nature and with respect to this;
it becomes considerably crucial for the different firms to ensure that, they are successfully being
able to look out for new and better business opportunities. The given assessment is based on the
new contract which the Serco International has got into with the Defence of the Middle East. The
main theme of the report is based on the Opportunity analysis report which is centred on
understanding the overall manner in which the firm will be able to attain success in the business
environment. The External forces analysis, Industry analysis and the financial feasibility has been
provided in the report. The report has analysed the background of Serco which has then been
followed by the examination of the various internal as well as external factors which have an
influence on the business and may have an influence on the operational efficiency of the firm along
with their expansion plans to extend the operations in other countries. The financial investment
which is required to be made has also been described. It has been predicted that this endeavour of
the firm will be very profitable in nature.

Table of Contents
Assignment Brief.............................................................................................................. 1
Opportunity Analysis Report Assignment Brief (40%).............................................................1
Contents......................................................................................................................... 2
About the firm.................................................................................................................. 5
External Environmental Analysis...................................................................................... 5
Industry Analysis.............................................................................................................. 7
Market Segments, Target Markets and USP.........................................................................8
Key People and Skills........................................................................................................ 8
Financial Feasibility.......................................................................................................... 9
Start-up Expenses............................................................................................................ 9
References..................................................................................................................... 11
Appendix........................................................................................................................ 12