Theory of Planned Behaviour

The assignment provides a detailed explanation of the theory of planned behaviour, its application, and importance. It covers the concept of behavioural beliefs, normative beliefs, and control beliefs, and how they influence individual behaviour. The report also discusses the relevance of the theory in changing human behaviour and promoting positive outcomes.

BEHAVIOUR

INTRODUCTION
This present report will discuss about the theory of planned behaviour which helps to
predict individual intention to engage people in the organisation.
Theory of planned behaviour
Planned theory of behaviour is also known as theory of Reasoned action in 1980. It
depends on the behaviour of people and self controlling power to control some specific situation
and condition (Coghill, 2015). It defines behaviour influenced by many factors such as
behavioural intent, behavioural intentions, attitudes and individual nature. This theory helps to
change the behaviour of people. This theory is similar as the theory of Reasoned Action given by
Ajzen Fishbein in 1975. Generally, this theory of planned behaviour under taken three kinds of
consideration. Such as Behavioural Beliefs, Normative Beliefs and Control Beliefs. Behavioural
beliefs consider the favourable and unfavourable attitude of the people towards the different
situations (Gross, 2015. Besides, normative beliefs consider social pressure or subjective norms.
Adding to that and control beliefs defines the behavioural relation. The theory states the
behavioural of people towards another people and situations. In behavioural beliefs may give
positive and negative outcomes. In which people think that what will be the possible outcomes
may arise good or bad, what benefits of this decision making process would be. Besides, in
normative beliefs people think that what other people think about me, overall normative beliefs
give social pressure in which people behaviour may be like what do other people think about
myself?. How do they expect me to behave? Overall, control beliefs consider people and
controlling power like do I have enough power to break this record? Am I confident in my
abilities or not?. These all aspects are covers in planned theory, in which various human changes
and nature of behaviours has been explained (Horner and Swarbrooke, 2016). This theory should
used in the place to enhance individual behaviour that may be not acceptable in the society such
as smoking sessions, self check-up, voluntary testing, medication adherence.
It is very important forb the people who adapt to change human behaviour that they
should adopt positive nature towards the all forms of behaviour to get positive results. Along
with that person should have full of confidence and positive attitude towards the people so that
they easily change the negative aspects of people and make them good person (Michie, Atkins
and West, 2014). There must be full understanding between the people to get positive results and
maintain healthy environment. This planned behaviour helps people to make new connection and
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career opportunities in the big organisation and get full self confidence. Every behaviour comes
from the many stages it depends upon the environment and situation from individual going
through. Understanding barrier into positive behaviour, it requires skills to perform that task in
positive manner (Previte, Russell‐Bennett, and Parkinson, 2015). Every person changes the
behaviour of other people to getting something or buying something. For example salesman
wants to change the mind behaviour and attitude of the people about his own product so that
people get attracted and decide to buy it (Theory of planned theory. 2016). It is positive activity
to predict spontaneous and unplanned behaviour.
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Illustration 1: Theory of planned theory
Source: (Theory of planned theory. 2016)

CONCLUSION
From the above discussion, it can be summarized that planned behaviour theory is very
helpful to change the behaviour of people in positive manner.
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REFERENCES
Books and Journals
Coghill, G. E., 2015. Anatomy and the Problem of Behaviour. Cambridge University Press.
Gross, R., 2015. Psychology: The science of mind and behaviour 7th edition. Hodder
Education.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Michie, S., Atkins, L. and West, R., 2014. The behaviour change wheel: a guide to
designing interventions. Needed: physician leaders. 26. p.146.
Previte, J., Russell‐Bennett, R. and Parkinson, J., 2015. Shaping safe drinking cultures:
Evoking positive emotion to promote moderate‐drinking behaviour. International Journal of
Consumer Studies. 39(1). pp.12-24.
Online References
Theory of planned theory. 2016 [Online] Available through:
<http://www.valuebasedmanagement.net/methods_ajzen_theory_planned_behaviour.html>.
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